Matthew Arnold

Matthew Arnold Email and Phone Number

VML | WPP | Chief Innovation Officer, South Africa @ VML
kansas city, missouri, united states
Matthew Arnold's Location
City of Johannesburg, Gauteng, South Africa, South Africa
Matthew Arnold's Contact Details

Matthew Arnold work email

Matthew Arnold personal email

n/a
About Matthew Arnold

A Senior Digital Marketing professional with 15 years experience with both deep technical experience and leadership skills.Leading by example Matthew inspires his team with his logical mindset and passion for marketing. His award-winning team collaborates with VML strategy, creative and technology to unlock and enable the most powerful ideas. Together, they maximise the value of every touch point across the connected consumer experience, using Paid Media, Social Media and Data. The Connections team ensures clients' properties, brands and experiences connect with audiences delivering measurable successAcross his career, he has worked across a large number of leading brands both locally and across the African continent including Nike, Coca-Cola, Vodacom, Standard Bank, Cell C, Nokia, Unilever (Shield, Axe, Dove, Pond's, Robertson's, Omo, Knorr, Magnum etc), Estée Lauder, Clinique, Red Bull, Nedbank, African Bank, AA, Jagermeister, NuMetro, Pernod Ricard, Nestlé, Kulula, Edgars, Meta & The World Health Organisation.In his spare time Matthew founded PixelVulture.com, an award-winning video gaming and technology website (no longer active) - he is passionate about both the Media, Technology and Gaming industry.

Matthew Arnold's Current Company Details
VML

Vml

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VML | WPP | Chief Innovation Officer, South Africa
kansas city, missouri, united states
Website:
vml.com
Employees:
1395
Matthew Arnold Work Experience Details
  • Vml
    Chief Innovation Officer
    Vml May 2024 - Present
    South Africa
    Responsible for driving innovation across VML South Africa.
  • Vml
    Chief Connections Officer
    Vml Jan 2018 - Apr 2024
    Johannesburg Area, South Africa
    • Responsible for Paid Media, Social Media and Data departments ensuring clients’ properties, brands and experiences reach engaged audiences with measurable success.• Responsible for managing a team of 3 senior department managers, collectively responsible for 35-45 people. • Manage key relationships with senior clients and suppliers, with solid sales and negotiation experience.• Senior Member of the company EXCO leadership team, helping shape the future of the agency.• Have undergone leadership training and coaching courses to continue to grow my leadership skills.• Able to work closely with creative teams to develop award winning ideas.
  • Vmly&R
    Head Of Media & Data
    Vmly&R May 2013 - Jan 2018
    Johannesburg Area, South Africa
    Matthew was responsible for managing and growing the media division at NATIVE VML (comprising media, analytics and ORM). In 2015 he launched NATIVE Media a full service media agency that applied digital methodologies to traditional media channels ensuring agile performance focused media campaigns regardless of the channel. This approach led to innovative media campaigns for our integrated clients, delivering real, measurable business results.• Strategic lead for all media work• Led and managed a full department• Responsible for rapid revenue growth of department• Relationship management with key clients
  • Pixelvulture.Com
    Owner & Features Writer
    Pixelvulture.Com Nov 2009 - Dec 2019
    Johannesburg Area, South Africa
    Launched PixelVulture in my spare time back in 2009, over the years we have seen the site growing steadily in influence and size, to over 75,000 unique visitors a month. Over this period I wrote over 1,000 articles and reviews on technology, gaming and other geeky stuff along with managing the technical aspects of the website and adserving systems.• Created the brand, website and social platforms• Built the brand from scratch, growing traffic and ad sales to support an editorial team• Honed my writing skills through articles, reviews and previewsWe have won the African Technology Blog of the year two years running (2015 & 2016) backed by the Webfluential analytics and influence platform.
  • Wavemaker
    Digital Channel Strategist (Unilever)
    Wavemaker May 2012 - Apr 2013
    Johannesburg
    Matthew was responsible for the digital channel strategy for Unilever working at Notabene (now Wavemaker). He worked across all 50+ Unilever brands, creating individual digital strategies and advising on relevant digital media channels based on the brand's target audience and strategic objectives. In this role he worked closely with ATL channel strategists and liaised directly with the Unilever media and brand teams.• Integrated media channel strategy development• Innovation development and tracking• Collaboration with multiple creative agencies• Ran client digital training workshops
  • Isobar
    Head Of Digital Media Johannesburg
    Isobar Dec 2008 - Apr 2012
    Johannesburg Area, South Africa
    • Managing a team of digital media strategists & planners• Maintain client relationships for all digital media clients• Creating media strategies for key clients (Nokia, Estée Lauder Companies, Nike, AA)• Developing full digital strategies across all digital platforms as well as the integration with ATL elements.• Negotiating with media owners, specifically around leveraging their platforms in innovative ways• Working with global teams and accounts to manage campaigns across Africa
  • Isobar
    Digital Media Strategist
    Isobar Dec 2008 - Jan 2011
    Johannesburg Area, South Africa
    Originally Trigger Digital Direct agency which later became Isobar• Led all digital media efforts across all of our brands• Maintain client relationships for all digital media clients• Responsible for digital media strategies for leading brands (Coca-Cola, Nike, Nokia, Cell C,Vodacom, African Bank, Numetro and Red Bull).• Responsible for Google Adwords Paid Search marketing across all clients• Responsible for digital planning, buying and trafficking of campaigns (for first year only)
  • Posterscope Sa
    Outdoor Media Intern
    Posterscope Sa Nov 2008 - Dec 2008
    Matthew started his career with an internship at Posterscope SA (a global leading outdoor advertising agency - part of the Dentsu Aegis group), focusing on OOH strategy, innovation, conceptual development and the implementation of GPS mapping tools for the various media owner sites.
  • Mercury Media South Africa
    Conceptual Consultant (Freelance)
    Mercury Media South Africa Jul 2008 - Nov 2008
    Conceptual consultant providing ideas for new media channels, ambient media and experiential promotions across a range of large clients. We worked with the strategic and creative teams at Mercury Media to inject new thinking and broaden their horizons.
  • In The House Advertising
    Account Executive
    In The House Advertising Jul 2005 - Dec 2005
    Matthew worked as an Account Executive at ITH advertising (a small marketing agency focused on Food Service industry), managing a range of responsibilities as needed:• Delivered samples of work to companies• Organized job bags and traffic• Brainstormed ideas• Worked on cost estimates• Assisted graphic designer• Managed suppliers

Matthew Arnold Skills

Digital Strategy Digital Marketing Online Advertising Sem Google Adwords Blogging New Media Social Media Marketing Online Marketing Strategic Communications Advertising Strategy Integrated Marketing Media Planning Media Strategy Ppc Marketing Strategy Brand Management Account Management Social Media Media Buying Digital Media Planning Digital Media Strategy Client Service Facebook Digital Media Channel Strategy Strategic Planning Mobile Marketing Marketing Search Engine Marketing Brand Development Web Analytics Pay Per Click Google Analytics Business Strategy Content Strategy Twitter Sales Writing Creative Strategy Brand Awareness

Matthew Arnold Education Details

Frequently Asked Questions about Matthew Arnold

What company does Matthew Arnold work for?

Matthew Arnold works for Vml

What is Matthew Arnold's role at the current company?

Matthew Arnold's current role is VML | WPP | Chief Innovation Officer, South Africa.

What is Matthew Arnold's email address?

Matthew Arnold's email address is ma****@****r.co.za

What schools did Matthew Arnold attend?

Matthew Arnold attended Aaa School Of Advertising.

What are some of Matthew Arnold's interests?

Matthew Arnold has interest in Sport, Gaming, Environment, Reading, Photography, Science And Technology, Animal Welfare, Movies, Any And All Tech.

What skills is Matthew Arnold known for?

Matthew Arnold has skills like Digital Strategy, Digital Marketing, Online Advertising, Sem, Google Adwords, Blogging, New Media, Social Media Marketing, Online Marketing, Strategic Communications, Advertising, Strategy.

Who are Matthew Arnold's colleagues?

Matthew Arnold's colleagues are Sébastien Hoguet, Vanessa Fernández, Agostina Garcia, Petra Mello, Leidy Viviana Alvarez Orduz, Gian Recalde, Joanna Paździórko.

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