Angela Mather Email & Phone Number

Westchester County, New York, United States

*Met client objectives, leveraging expertise in layout and design, typography, iconography color theory design principles and UI tactics.*Develop and oversee the execution of creative concepts for a range of channels. including digital, print. out-of home, social and experiential.*Manage the production process to ensure quality and brand adherence while keeping an eye on client mandates such as cost and timeline.*Build and maintain strong relationships with clients, serving as the primary point of contact for all creative-related matters.*Developed creative briefs. proposals and storyboards as needed.

Valhalla, New York

*Established a lean 360° workflow for a centralized marketing department managing logistics, cross-functional agendas, shifting priorities, conflict resolution and resource allocation.*Regularly presented marketing updates, communication plans and advertising initiatives to hospital administration and board of directors.*Developed, implemented and maintained online visual identity and editorial guidelines accessible by workforce of 13K and select vendors.*Directed conceptual development and production of digital assets for use in digital and traditional advertising including: broadcast TV and radio, OOH, print. social media channels and live events.*Led task force in combining the online presence of more than 20 standalone sites into a single, SEO interface with optimized UI navigation.*Directed editorial and design teams in establishing content hierarchy and selecting spread/cover art for monthly custom publication (80K circulation) ensuring brand adherence and strategic ad placement.*Developed annual social media calendar in close partnership with department heads and internal communication teams.*Improved conversion rates with successful search engine-based strategies and engagement tactics.

Poughkeepsie, New York

•Conducted research studies via focus groups and direct mail surveys to determine market conditions surrounding newly acquired hospital to determine wants/needs/attitudes of primary and secondary service areas.• Developed a comprehensive arsenal of branded materials to showcase hospital programs and services.• Prepared Microsoft Word and PowerPoint templates to assist office staff in creating their own event or new program flyers and inter-departmental presentations.• Authored content (i.e. FAQs, Did You Knows?, etc.) and messaging for use in social

Danbury, Connecticut, United States

*Designed. wrote and produced marketing collateral to drive awareness and prompt support of historic$50MM capital campaign.*Wrote talking points and scheduled media interviews for executive team and board members.*Developed reporter relationships to advance campaign mission and narrative: fielding media questions about fund allocation. campaign activities and fundraising events.*Prepared and edited grant proposal. managed submissions and developed successful partnerships withawarding foundations, corporations and government agencies.*Designed a standalone annual report for philanthropy to highlight fundraising achievements, challenges and goals though inventive layouts and compelling storytelling.

Manhattan, New York, United States

*Managed day to-day operations of in-house creative agency through well-organized job trafficking. clearly defined standards and proper delegation.*Hired, developed and performed annual evaluations for large team of copywriters, designers, production artists and illustrators.*Maintained effective agency relationships to improve efficiency during high-volume periods.*Developed proprietary online tracking system with a soft proofing component that accelerated workflow,reduced costs and paved the way for clear and concise internal client communications.*Implemented and analyzed A/B split testing roadmap for profitable direct mail program including acquisition, retention, email and catalog campaigns.