Everyone claims to be the best. But to be the best, you have to stand out, go beyond trend. As designers, we see the world in a different way. And as Matt Mattus states “Power is in the hands of the creative, the power to change lives with a single image–a photo, drawing, concept, structure, vehicle, aircraft, garment or anything else that the creative mind can invent. Remember that design itself may be as simple as art, but it also can be defined as the ultimate human expression.”

Responsible for demonstrating stellar communication, problem-solving and project management skills in order to inspire creativity and build the Brand. The GCD directs the creative look, feel and voice of the brand while maintaining a consistent brand presence in all internal and outward facing touch points. All while juggling various projects, the GCD brings to life compelling brand stories through photography and videos. This includes art directing, scouting, sourcing talent, recruiting athletes, managing the annual budgets, and establishing a seasonal development plan that supports all campaign needs.DUTIES:+ Directs the creative process from concept to completion, including campaigns, photography and video for multiple brands+ Manages collaborations with external agencies and partners through global campaigns and new product introductions+ Leads communication strategy through PR, paid media, and social media+ In charge of ambassador program and brand partnerships that strategically align with brand DNA and shared values+ Oversees global packaging design, engineering, sustainability and innovation+ Translates marketing objectives into clear creative strategies+ Leads, mentors and directs 6+ creatives in the production of all marketing collateral+ Meets with Leadership Team and Upper Management to align campaign strategies and solutions+ Remains actively involved in hiring and training creative staff

• Responsible for the Go-to-Market responsibilities and accurate project management of all SmartWool retail support including: fixture design, POP and POS.• Applies the SW Brand filters towards product and Brand photo shoots for print and web use; including budget oversight, price negotiations, overall production of shoot, author of creative briefs, art direction, locations, models, logistics, color correction and proofing process• Inspire and empower as the brand team leader by facilitating and interpreting the seasonal marketing, eComm and sales needs• Eats, breathes, sleeps the SmartWool Brand in order to effectively lead the creative direction of workbooks, photography, print collateral, and other multi-media pieces• Manage and mentor the Global Graphic Designers, including oversight of all creative briefs, time lines, process development and final product• Collaborate, assist and co-brand with other Outdoor Coalition brands in the VF Corp. family (such brands include The North Face, Timberland, Vans and Reef)

• Responsible for designing against integrated marketing and advertising objectives for web and print• Responsible for building and maintaining client relationships from concept to completion• Attends/participates/leads in client meetings, subsequently presenting all projects to the client against the stated objectives

• Responsible for designing against integrated marketing and advertising objectives for web and print• Responsible for building and maintaining client relationships from concept to completion• Attends/participates/leads in client meetings, subsequently presenting all projects to the client against the stated objectives

• Responsible for designing against integrated marketing and advertising objectives for web and print