Theresa O'Toole Email & Phone Number

Durham, NC, US

Hopedale, Massachusetts, United States

• I successfully established, managed, and grew an award-winning graphic design studio, leveraging data-driven strategies and storytelling to deliver comprehensive solutions for B2B and B2C clients. Using strong.
• Secured 42 new clients in 20+ industries, uncovering requirements and offering tailored solutions.
• Designed four logos, earning recognition from The Big Book of Logos for exceptional design quality.
• Developed multiple campaign strategies and established marketing initiatives and sales metrics.
• Facilitated work meetings to explore, research, and execute all phases of the creative process, enhancing brand awareness and driving go to market approach expanding sales by 10% or more.
• Delivered strategic research and customer-centric solutions that enabled clients to successfully launch new products, introduce companies, or elevate brand visibility.

Milpitas, CA

• In this role, I was directing multiple creative initiatives and managing design standards to enhance communication and product assets, focusing on brand building and up-leveling creative solutions. Additionally, I.
• Garnered positive feedback by delivering creative solutions, including expanded color palette, streamlined typography, lighter photography, and simplified design structures, resulting in improved brand coherence and.
• Guided junior graphic designer to expand skill sets and improve design capabilities, contributing to job retention and professional development.
• Collaborated with product development teams to create user-friendly interfaces using design thinking that improved the overall customer experience.
• Oversaw production of content that went viral on social media, reaching 25,000+ views and increasing brand visibility.
• Designed and produced annual and quarterly reports that had an exceptional download rate of 10%. Show less

Collingswood, NJ

• On a daily basis, I was managing creative strategy and market implementation, establishing design goals within brand guidelines for print and digital solutions. Utilized project management techniques to streamline.
• Integrated internal and external creative teams, building effective partnerships and collaboration through well-defined work practices, which facilitated meeting all project requirements and deadlines.
• Developed data-driven recommendations and prioritized projects to solve problems and build consensus, enhancing stakeholder management and project outcomes.
• Championed design-oriented culture focused on achieving client results.
• Implemented cost-effective strategies to stay within project budget while maintaining high-quality creative output.
• Directed the creative vision for a high-profile, knowledge-based patient campaign, exceeding client expectations and prompting an expansion of the project into three additional phases.

Armonk, NY

• My primary duties were to rebrand, modernize the brand cybersecurity brands to establish market leadership. Using my leadership skills, I steered a cross functional team of executives, senior managers, product.
• Led internal rebranding efforts, enhancing creative outputs, increasing employee approval, and improving retention rates.
• Managed creative strategy and executed global marketing campaigns, transforming audience engagement and interaction with the brand across all media platforms, leading to surpassing revenue goals for 12 straight quarters.
• Spearheaded internal design initiatives and resolved complex design challenges, earning recognition for practical and effective solutions.
• Collaborated with cross-functional teams to create innovative, user-friendly designs that simplified complex ideas into accessible business solutions, improving sales and resulting in 3+ years of positive growth.
• Developed and introduced an iconography library to streamline presentation materials, enhancing brand messaging and increasing productivity by 50%.

Bfa, Visual Design

Certification Program, Project Management