I successfully established, managed, and grew an award-winning graphic design studio, leveraging data-driven strategies and storytelling to deliver comprehensive solutions for B2B and B2C clients. Using strong leadership skills, I am steering team of up to 15 staff, including freelancers and internal members, optimizing team performance and project delivery. I administered scheduling, budgeting, and payroll, maintaining adherence to budget and timeline constraints. Some of my… Show more I successfully established, managed, and grew an award-winning graphic design studio, leveraging data-driven strategies and storytelling to deliver comprehensive solutions for B2B and B2C clients. Using strong leadership skills, I am steering team of up to 15 staff, including freelancers and internal members, optimizing team performance and project delivery. I administered scheduling, budgeting, and payroll, maintaining adherence to budget and timeline constraints. Some of my contributions are: • Secured 42 new clients in 20+ industries, uncovering requirements and offering tailored solutions. • Designed four logos, earning recognition from The Big Book of Logos for exceptional design quality. • Developed multiple campaign strategies and established marketing initiatives and sales metrics. • Facilitated work meetings to explore, research, and execute all phases of the creative process, enhancing brand awareness and driving go to market approach expanding sales by 10% or more. • Delivered strategic research and customer-centric solutions that enabled clients to successfully launch new products, introduce companies, or elevate brand visibility. • Introduced innovative ideas and a focused brand experience, leading to a redesigned approach that reduced production costs by 50% and drove significant changes in business practices or enterprise transformations. • Established collaborative relationships with freelancers, manufacturers, printers, and distributors to produce high-quality, innovative print pieces, resulting in improved quality and up to 25% cost savings. Show less

In this role, I was directing multiple creative initiatives and managing design standards to enhance communication and product assets, focusing on brand building and up-leveling creative solutions. Additionally, I provided clear objectives and fostered open communication with direct reports and freelancers, supporting their career growth and enhancing team performance and design output. I managed weekly work sections and evaluate work products, encouraging designers to exceed creative… Show more In this role, I was directing multiple creative initiatives and managing design standards to enhance communication and product assets, focusing on brand building and up-leveling creative solutions. Additionally, I provided clear objectives and fostered open communication with direct reports and freelancers, supporting their career growth and enhancing team performance and design output. I managed weekly work sections and evaluate work products, encouraging designers to exceed creative boundaries and ensuring all project requirements were met, leading to higher-quality deliverables and client satisfaction. Some of my contributions are: • Garnered positive feedback by delivering creative solutions, including expanded color palette, streamlined typography, lighter photography, and simplified design structures, resulting in improved brand coherence and visual appeal. • Guided junior graphic designer to expand skill sets and improve design capabilities, contributing to job retention and professional development. • Collaborated with product development teams to create user-friendly interfaces using design thinking that improved the overall customer experience. • Oversaw production of content that went viral on social media, reaching 25,000+ views and increasing brand visibility. • Designed and produced annual and quarterly reports that had an exceptional download rate of 10%. Show less

On a daily basis, I was managing creative strategy and market implementation, establishing design goals within brand guidelines for print and digital solutions. Utilized project management techniques to streamline project management and enhance team collaboration, leading to improved project tracking and timely delivery. I oversaw creative strategy for both small and large-scale projects, conducting brainstorming sessions and creative reviews to ensure alignment with audience-focused… Show more On a daily basis, I was managing creative strategy and market implementation, establishing design goals within brand guidelines for print and digital solutions. Utilized project management techniques to streamline project management and enhance team collaboration, leading to improved project tracking and timely delivery. I oversaw creative strategy for both small and large-scale projects, conducting brainstorming sessions and creative reviews to ensure alignment with audience-focused requirements and driving project success. Below are my achievements: • Integrated internal and external creative teams, building effective partnerships and collaboration through well-defined work practices, which facilitated meeting all project requirements and deadlines. • Developed data-driven recommendations and prioritized projects to solve problems and build consensus, enhancing stakeholder management and project outcomes. • Championed design-oriented culture focused on achieving client results. • Implemented cost-effective strategies to stay within project budget while maintaining high-quality creative output. • Directed the creative vision for a high-profile, knowledge-based patient campaign, exceeding client expectations and prompting an expansion of the project into three additional phases. • Leveraged emerging technologies and design trends to innovate creative solutions for clients, staying ahead of the competition in the ever-evolving creative industry. Show less

My primary duties were to rebrand, modernize the brand cybersecurity brands to establish market leadership. Using my leadership skills, I steered a cross functional team of executives, senior managers, product developers, designers, and copywriters to collaborate on brand strategy, achieving an integrated solution that enhanced brand alignment and execution. I developed comprehensive brand guidelines, including master templates, to direct internal and external teams on tone, character, logo… Show more My primary duties were to rebrand, modernize the brand cybersecurity brands to establish market leadership. Using my leadership skills, I steered a cross functional team of executives, senior managers, product developers, designers, and copywriters to collaborate on brand strategy, achieving an integrated solution that enhanced brand alignment and execution. I developed comprehensive brand guidelines, including master templates, to direct internal and external teams on tone, character, logo usage, color palettes, messaging, and visual elements, resulting in a consistent and cohesive brand identity. Some of my achievements: • Led internal rebranding efforts, enhancing creative outputs, increasing employee approval, and improving retention rates. • Managed creative strategy and executed global marketing campaigns, transforming audience engagement and interaction with the brand across all media platforms, leading to surpassing revenue goals for 12 straight quarters. • Spearheaded internal design initiatives and resolved complex design challenges, earning recognition for practical and effective solutions. • Collaborated with cross-functional teams to create innovative, user-friendly designs that simplified complex ideas into accessible business solutions, improving sales and resulting in 3+ years of positive growth. • Developed and introduced an iconography library to streamline presentation materials, enhancing brand messaging and increasing productivity by 50%. • Designed branded Word templates for cybersecurity threat reports, accelerating turnaround times and optimizing the allocation of design resources. Show less