Trey Smith, Cmp, Des Email and Phone Number
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Trey Smith is a Certified Meeting Professional (CMP), Digital Event Strategist (DES), and Sustainable Event Professional (SEPC) with over 20 years of experience in the strategic design, delivery and execution of industry leading B2B events. His responsibilities are both strategic and tactical, developing budgets and revenue models, while also curating content, communication strategies, program design, event logistics and a customized tech stack to deliver high-impact event experiences both in-person and online. Trey works collaboratively across departments to develop event strategies, ensuring the program and sponsorship opportunities align with the needs of all stakeholders.Prior to entering the corporate event space, Smith was an Assistant Manager for Uppercut Management, an artist management firm specializing in the development of national recording artists. At Uppercut Trey was responsible for administrative and accounting processes related to talent, reviewing compensation and offers with booking agents, coordinating travel arrangements and ensuring all shows ran successfully. He was also instrumental in recommending co-writes for a key client, one of which resulted in a #1 single and platinum album.He holds a BA in Communications & Culture/Telecommunications from Indiana University.
Pmmi Media Group
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Senior Director, EventsPmmi Media Group Jun 2022 - PresentChicago, Il, Us- Established new events department, charged with building out an events portfolio to support multiple media brands- Curated and built out a best-in-class event tech stack- Led the development of 3 new industry event products, including a 4-city regional event series (producing 7 total events in the first year)- Managed financials including developing budgets, tracking against budget and forecast, and overseeing ongoing monthly financial reconciliation and final billing- Reimagined the webinar product, increasing registration and attendance more than 30% across all brands
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Director, Event Technology & Customer ExperienceAsme (The American Society Of Mechanical Engineers) Jun 2021 - Jun 2022New York, Ny, Us- Contracted, implemented, and provided support for event and business software applications (virtual event, mobile app, CRM, sales enablement, DX platform, online community, accounting)- Supported the purchase and managed the redesign of an industry website, laying thefoundation for a new B2B media business- Developed project plans, communication plans, and strategic roadmaps to meet key business objectives- Built out virtual event platforms and produced live, simul-live and on-demand virtual events- Served as an internal subject matter expert and guided cross-functional teams on how to best deliver an enhanced digital experience- Produced AM Voices podcast and AM News live streams, including pre-, live and post-production work -
Vice President Of EventsSimpler Media Group, Inc. Apr 2019 - May 2021San Francisco, Ca, Us- Implemented efficient and scalable event planning and management processes- Overhauled event technology stack: registration, website, onsite check-in, audience engagement, mobile app, speaker/sponsor management, virtual event hub- Developed standardized project plans to streamline event production- Created an event services division, providing 3rd party event services for internal and external clients- Renegotiated existing venue contracts at SMG, thereby reducing liability by more than $1M- Reimagined existing in-person conferences as virtual events in response to the COVID-19 pandemic- Pivoted an in-person client event from physical to virtual in 10-days, driving more than 2,000 registrants (4x of target)- Developed a quarterly virtual event series business model generating a 200% increase in sponsorship revenue potential- Increased virtual event registration 400% from 2020 to 2021 by moving to quarterly series model -
Vice President, EventsHuman Capital Media Dec 2012 - Apr 2019Chicago, Illinois, Us- Report directly to company president- Member of senior management team- P&L responsibility across all in-person and online events- Manage the full lifecycle of the event planning process from ideation to execution- Evaluate, select and manage vendors and freelancers to help execute virtual and in-person events when needed- Negotiate contracts with event venues, decorators, caterers/restaurants, audio visual vendors, etc.- Work with the Sales team to develop sponsorship packages that feature brand awareness, thought leadership and lead generation opportunities- Conduct in-person site visits to evaluate potential event venues and ideate creative activations- Develop and manage event budgets- Conduct AAR to track success and identify areas for improvement and growth- Cultivate strategic partnerships to help drive awareness- Oversee webinar program -
Director, Event DevelopmentHuman Capital Media Dec 2010 - Dec 2012Chicago, Illinois, UsMediaTec Publishing Inc. is an award-winning publisher of magazines and interactive media that target those companies and professionals who are interested in enhancing workforce development, talent management, and diversity and inclusion.- Report directly to company president- Responsible for the overall event production strategy, including content development and general oversight of all live and virtual event programs
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Events ManagerHuman Capital Media Apr 2004 - Dec 2010Chicago, Illinois, Us- Reported directly to senior vice president of operations; active member of management team since 2006- Performed cost analysis, site selection, contract negotiation, program development, room specs, menu planning, rooming lists on-site management and live event production- Collaborated with senior executive team in the development of new events and new media marketing tools- Created business plan for hybrid event program set to launch in 2011- Introduced, implemented and managed social media platforms and online registration software- Coordinated all sponsor and speaker participation; developed innovative sponsorship benefits- Executed an average of 15+ in-person events in multiple locations nationally each year, including 1 international, interfacing with near 3000 c-level executive attendees per year- Produced and/or managed over 50 webinars each year with upwards of 2000+ attendees per event
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Assistant ManagerUppercut Management Jun 2002 - Nov 2003Uppercut is an artist management firm specializing in the development of national recording artists. - Provided administrative support to the president of an international talent management firm- Recommended co-writes for a key client, which resulted in a #1 single and platinum album- Managed all administrative and accounting processes related to talent- Reviewed compensation and offers with booking agents; coordinated travel arrangements; ensured all shows ran successfully; acted as an information resource to Artists and Talent Management- Maintained costs advanced reports and databases; managed an outsourced street team/marketing company; developed in-house street team directory
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Talent Buyer/PromoterIndiana University Little 5 Kick-Off Jan 2001 - May 2003Directed every aspect of two large scale charity concerts which kicked off the Little 500 weekend at Indiana University in 2002 (O.A.R.) and 2003 (Rusted Root). Responsible for booking talent, securing permits, insurance, generators, sound, lights, fencing, security, ticket sales, accounting, marketing, advancing show, rider fulfillment, pay out, load in/out, you name it.
Trey Smith, Cmp, Des Skills
Trey Smith, Cmp, Des Education Details
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Indiana University BloomingtonCommunication And Media Studies
Frequently Asked Questions about Trey Smith, Cmp, Des
What company does Trey Smith, Cmp, Des work for?
Trey Smith, Cmp, Des works for Pmmi Media Group
What is Trey Smith, Cmp, Des's role at the current company?
Trey Smith, Cmp, Des's current role is Certified Meeting Professional | Digital Event Strategist | Operations | Logistics | AV Production | Venue Sourcing | Virtual & Hybrid Events | Live Streaming | Webinars.
What is Trey Smith, Cmp, Des's email address?
Trey Smith, Cmp, Des's email address is tr****@****dia.com
What is Trey Smith, Cmp, Des's direct phone number?
Trey Smith, Cmp, Des's direct phone number is +163023*****
What schools did Trey Smith, Cmp, Des attend?
Trey Smith, Cmp, Des attended Indiana University Bloomington.
What skills is Trey Smith, Cmp, Des known for?
Trey Smith, Cmp, Des has skills like Event Management, Event Planning, Social Media, Live Events, Social Networking, Public Relations, Customer Service, Press Releases, Marketing, Contract Negotiation, Leadership, Webex.
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