Alex (Yulun) Chen Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

∙ Coordinating the exhibition opening and receiving artists and guests∙ Developing and implementing social media strategies to increase engagement and reach∙ Engaging artists and their works to wider audiences through targeted marketing and outreach efforts

Toronto, Ontario, Canada

∙ Assisted with artwork maintenance, reception duties, and artwork background storytelling∙ Assisted with opening night and weekend sitting, honing skills in logistics and promotion∙ Explored sustainable funding model of artist-run galleries

Toronto, Ontario, Canada

∙ Assist in the development of materials to provide meaningful engagement opportunities for ROM Members∙ Assist in the development of Membership acquisition and retention activities∙ Learning how visitor and market research is used in decision making in a cultural venue such as Royal Ontario Museum, with a particular focus on visitor experience and Membership satisfaction and growth opportunities.

Toronto, Ontario, Canada

∙ Handling artwork and taking in artwork drop-off∙ Inspiring and executing promo video ideas∙ Managing inventory on Shopify and Artcloud

Toronto, Ontario, Canada

Arts Ahead is a student event coordinated by the Postgraduate Arts Management students at Centennial College. The Development team's mission is to seek new partnerships while retaining the old and solicit gift packages for silent auctions and personal donations.

Shanghai, China

As a sales champion within three PRO101 furniture select stores (Shanghai and Shenzhen) - I sell Mid-century Modern Furniture and contemporary art. Managing a sales force around 5 salespersons, setting each one’s monthly goal and annual goal. Help evaluate job performance, motivating salesperson’s attitude. My work includes but is not limited to: ∙ Managing venue and furniture rental to magazine and new media for photo shooting ∙ Managing sales team clientele & client filing system tiers ∙ Handling and mediating client complaints and contingency e.g. shipping damage ∙ Tracking sales closing ratio and prospects/leads conversion ratio ∙ Taking Inventory and in assist with visual merchandiser for store display ∙ Showroom operation basics, furniture & artwork maintenance, supervise rapair process

Shanghai, China

Coordinating with Dutch couturist Jan Taminiau, allying with Spanish headquarter planning and executing the establishment of JANTAMINIAU Shanghai Store (The first Haute Couture Pop-up in Asia). Managing and training team on store operation, ensuring brand exposure under comprehensive aesthetics. ∙ Coping up with customization design service. Receiving Haute Couture and wardrobe Demi Couture customer requirements, re-sourcing and collecting material, product renovation. ∙ Brick-and-mortar store visual proposing, strategic design promoting in-store population; Online Wechat official account operation, copywriting and layout, motion graphics design. ∙ Products planning, pricing strategy design for VIP salon, as a spokesman of the house, telling stories behind design to realise sales objective.

Shanghai, China

I'm in charge and take the lead of Womenswear, Menswear and Accessory Design of Karl Lagerfeld for the Greater China area - VIP.com. ∙ Making 20/21 FW production strategic plan, evaluating the COGs/capital differentiated by phases. Obtain most adapting answer proposing to the parent company. ∙ Coordinating between various departments, improving and allocating the staff workflow under the given timeline and executive standards by brand manager. To be adjusting to the strict seasonal tasks. ∙ Take Karl Lagerfeld’s DNA and archive as the foundation, combing his iKonic character in the Greater China area, formulating the core visual identity, developing the essential portfolio of garment processing techniques.

Shanghai City, China

Womenswear brand a One and a Two was established in 2019, a digital fashion project, striving to interpret fashion language through animation and accomplish intuitive interaction with customers. Leveraging animated video shorts as a strong marketing tool. It’s a cross-border E-commerce during pandemic, niche marketing to Taiwan and Southeast Asia. ∙ Directing the debut animated music video editing & after effects ∙ In charge of the full process from R&D to campaign, photo shots processing and technical inspecting of final product ∙ Prototyping business model, managing inventory and website content management

∙ Participated in the designing and planning of virtual museum commemorating legendary HK industrialist Dr. Cha Chi Ming

Arts Management

Dmba, Design Strategy

Bachelor'S Degree, Fashion/Apparel Design