As the President of Herbal Aspect, I am dedicated to leading the strategic direction and overall operations of our rapidly growing cannabis retail chain and private label brand. My role encompasses overseeing day-to-day business activities, driving innovative product development, and spearheading market expansion efforts. Under my leadership, Herbal Aspect has established a strong presence in Madison, Wisconsin, with multiple retail locations offering a diverse array of products, including flower, edibles, vapes, and accessories.With a profound commitment to cannabis advocacy and education, I have become a prominent voice in the industry. My insights and expertise have been featured in multiple media outlets, where I engage in discussions on cannabis reform, public health implications, and the evolving legislative landscape. These media appearances have helped position Herbal Aspect as a trusted authority in the cannabis sector.I have a passion for fostering a culture of innovation and social responsibility within our company. We are committed to providing top-tier cannabis products while advocating for access and equity in the industry. My ongoing collaboration with political leaders and community organizations underscores our mission to make a positive impact both locally and nationally.Beyond the business, I actively participate in public health initiatives. As a member of the Overdose Fatality Review team for Public Health in Dane County and through my involvement with RAP-WI, I work to address the rise in overdoses and promote safer, informed cannabis use.Through strategic vision and dynamic leadership, I am proud to guide Herbal Aspect towards a future where cannabis is embraced for its full potential and benefits. Our journey is just beginning, and I am excited to continue advocating for policies that ensure fair access, promote social equity, and address historical injustices faced by communities disproportionately affected by past cannabis laws.

Grassroots organizing is so labor intensive that I really do not have time to write down everything I do

I respond to media inquiries and interview requests, as well as overseeing outreach and fundraising activity for the Madison chapter of the National Organization for the Reform of Marijuana Laws. I coordinate with lawmakers to decriminalize cannabis as well as advise on the legalization of marijuana.

I'm a founding partner in a tech startup; that is to say, I wear many hats. Thankfully, Noah Abrahamson, a talented and accomplished full stack developer with a decade of experience building apps, has taken on the heavy lifting in the tech department. I'm fortunate to have a co-founder who understands the mission, vision, and values of Ooh Wee.