Alexandra Watson Email and Phone Number
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Alexandra Watson personal email
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My strength is analyzing data to bring strategic insight and optimization to marketing campaigns and plans. I thrive when managing a team and guiding others in improving their skills and results. I also have a knack for staying ahead of digital marketing trends and breaking them down into best practices and tactics in a way that’s easy to comprehend and scale. I enjoy teaching, training and mentoring on business, marketing and advertising topics.My background combines 18+ years experience in marketing communications, media planning and buying, social media management, SEO, analytics, customer relationship management (CRM), and database management. In addition to part-time teaching I’m seeking a part-time, fractional or contract role planning, directing, and managing teams over digital marketing and paid advertising campaigns. Certifications:Google Analytics Qualified Individual Hubspot Inbound Marketing CertifiedSEO Certified Professional (seocertification.org)Google AdWords SEM Qualified IndividualBing Certified ProfessionalSpecialties:*Digital media and social content strategy *Marketing positioning & copywriting across web, marketing collateral, advertising and social channels*SEO*Digital media planning & buying*Interactive advertising: PPC search ads, display, retargeting, online audio & video ad buys inc. Google Ad network, Facebook, Twitter, LinkedIn, Pandora, Spotify, Hulu*Advertising metrics & analytics: Web, social, and interactive (Google Analytics, Datorama, RavenTools, NinjaCat)*Email & loyalty marketing (MailChimp, Constant Contact, Paytronix, Shopify)*Public Relations communication plans and media outreach*Database management (Hubspot, ACT!, OSI Solutions, Goldmine, ZoHo)*Proficient on both PC and MAC
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Adjunct ProfessorWarner Pacific UniversityCamas, Wa, Us
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Adjunct ProfessorWarner Pacific University Jun 2024 - PresentPortland, Or, UsTeaching and facilitating business, marketing and communication courses for undergraduate, graduate, and professional degree programs at Warner Pacific University. * BUS 120- Intro to Business & Finance * BUS 195- Internship Prep* BUS 223- Intro to MS Office* COMM 310- Writing Across Media* BUS 505- Managing Change* BUS 608- Operations & Project Management
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Freelance Marketing ConsultantPathfinder Marketing Llc Jun 2024 - PresentPathfinder Marketing LLC provides strategic brand management, planning, and marketing development services for startups, small businesses, and entrepreneurs. We help you navigate digital marketing, establish brand guardrails and blaze your own unique trail.
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Chief Marketing OfficerGtma Apr 2023 - Dec 2023Vancouver, Washington, Us -
Media And Marketing DirectorGtma Apr 2022 - Apr 2023Vancouver, Washington, UsI led both paid media and organic marketing teams within an independent creative agency, including media strategy, SEO, organic social, and reputation management staff and services.
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Director Of Media Strategy & SeoGtma Jun 2021 - Mar 2022Vancouver, Washington, UsLead over paid media and SEO teams at an independent digital creative and advertising agency.
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Organic Digital Marketing DirectorGtma Apr 2019 - May 2021Vancouver, Washington, UsLead over Organic Social, Reputation, and SEO teams at an independent digital creative & advertising agency.
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Independent Business Owner, ConsultantDigital Measured Mar 2012 - Aug 2021Freelance consultancy services re: online brand visibility and business development including digital research, online performance audits, and digital marketing strategy. Tactical execution includes: SEO services, paid search management, social media advertising, social community management, copywriting and content publication/management. Clients included a B2B Agile software development company and Atlassian tools solutions partner.
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Part-Time MerchandiserMondelēz International Aug 2018 - Feb 2019Greater Chicago Area, Il, UsMerchandised Nabisco products in major grocery retail store accounts (Safeway, Fred Meyer, Winco, Target, Walmart, etc.). Included updating and maintaining in-store displays and promotional materials and restocking products. -
Digital Media DirectorLaunch Agency Dec 2010 - Nov 2017Dallas, Texas, UsDeveloped and managed the agency digital team. Provided strategic direction to brand launches & relaunches including digital & social media planning, budgeting, SEM paid search, SEO, display ad buying, content marketing, email marketing, coupons, promotions, analytics and reporting. Planned and managed digital campaign budgets up to $1.5 million in gross media. Clients included Promised Land Dairy CPG brand; Interstate Batteries B2C retail stores; Park Place Dealerships Tier 3 luxury automotive; City of Addison, TX; Dallas Winds non-profit concert band; The Wand by Pure Wine e-commerce brand and more.Launching: it's not just for start-ups. It's a mindset - and it's what the most successful companies do every day to innovate their way to the top. LAUNCH partners with these companies - using consumer insight to guide the flight path and creativity as fuel - to help them get there, and stay there. Specialties: Consumer-facing service, retail and consumer package goods businesses. -
Adjunct ProfessorSouthern Methodist University Aug 2015 - Dec 2016Dallas, Tx, UsTaught upper-division Advertising elective as well as undergraduate Digital concentration courses for Advertising majors. Taught students to actively evaluate all forms of digital marketing (organic & paid) and media to strategically and creatively communicate a brand message to a targeted consumer audience, while efficiently meeting business and campaign objectives. Developed all course materials, lectures, assignments and exams.* ADV 2332- Digital Media Strategy 1* ADV 3332- Digital Media Strategy 2* ADV 6320- Social Media Engagement Strategies -
Graduate Research AssistantTemerlin Advertising Institute Jun 2009 - Dec 2010Graduate Assistant to Dr. Patty Alvey, Dept. Chair and Dir. TAIPlanning and Research- World Citizens Guide 2nd Edition project.
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Marketing/Communications Coordinator- Kern & Slo Counties Area OfficeCrown Financial Ministries Jan 2007 - Aug 2009Knoxville, Tennessee, UsPlanned, marketed, managed, and executed field events (logistics, marketing, event coordination) inc. Leader Trainings, Student Orientations, Crowning Achievements fundraising Banquet, Area Retreat, etc.Developed, wrote and distributed communication to constituents such as newsletters, event invitations, funding appeals, and mass emails. Managed donor and volunteer database (Goldmine- 6500+ contacts).Interacted with Home Office, Field Staff, Local Team, donors, volunteers, and constituents on behalf of Area Director.Handled inquiries, correspondence, appointments, and calendar for local office. -
Independent Consultant - Business Owner And Unit LeaderCreative Memories Jan 2000 - Jan 2006St. Cloud, Mn, UsRecruited, trained, and managed a team of 10+ other local CM Consultants. Implemented leadership training program for local Consultant team and assisted women in business plan development. Taught classes and workshops on photo preservation, photo organization and storage, and creation of unique scrapbook photo albums. Filled customer orders and offered ongoing customer service and customer loyalty program. -
Crm Business Project Specialist- Ministry & Business ServicesEvangelical Christian Credit Union Jan 1997 - Jun 2000Acted as liaison between Banking Services representatives and Systems Development in creation of custom computer programming and reporting for enhanced CRM. Managed customer database information: regularly analyzed banking database, prepared reports / charts for Management staff review. Assisted in data mapping and data conversion process to new customized relational database banking platform (OSI Solutions product). Created training module material and taught in-service courses to 100+ staff members on use of relational database banking platform. Fully trained in New Account depository procedures, IRA products, call center processes, and consumer loan processing.
Alexandra Watson Skills
Alexandra Watson Education Details
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Southern Methodist UniversityDigital Media -
Azusa Pacific UniversityApplied Communication
Frequently Asked Questions about Alexandra Watson
What company does Alexandra Watson work for?
Alexandra Watson works for Warner Pacific University
What is Alexandra Watson's role at the current company?
Alexandra Watson's current role is Adjunct Professor.
What is Alexandra Watson's email address?
Alexandra Watson's email address is aw****@****ncy.com
What is Alexandra Watson's direct phone number?
Alexandra Watson's direct phone number is +197281*****
What schools did Alexandra Watson attend?
Alexandra Watson attended Southern Methodist University, Azusa Pacific University.
What are some of Alexandra Watson's interests?
Alexandra Watson has interest in Social Services, Children, Economic Empowerment, Education, Digitalmeasured Blog, Reading, Photography, Scrapbooking, Disaster And Humanitarian Relief, Family Time.
What skills is Alexandra Watson known for?
Alexandra Watson has skills like Social Media, Advertising, Seo, Facebook, Marketing, Marketing Communications, Sem, Strategic Planning, Analytics, Interactive Advertising, Blogging, Integrated Marketing.
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