Alexandra Watson Email & Phone Number

Camas, WA, US

Portland, OR, US

Teaching and facilitating business, marketing and communication courses for undergraduate, graduate, and professional degree programs at Warner Pacific University. * BUS 120- Intro to Business & Finance * BUS 195- Internship Prep* BUS 223- Intro to MS Office* COMM 310- Writing Across Media* BUS 505- Managing Change* BUS 608- Operations & Project Management

Pathfinder Marketing LLC provides strategic brand management, planning, and marketing development services for startups, small businesses, and entrepreneurs. We help you navigate digital marketing, establish brand guardrails and blaze your own unique trail.

Vancouver, Washington, US

Vancouver, Washington, US

I led both paid media and organic marketing teams within an independent creative agency, including media strategy, SEO, organic social, and reputation management staff and services.

Vancouver, Washington, US

Lead over paid media and SEO teams at an independent digital creative and advertising agency.

Vancouver, Washington, US

Lead over Organic Social, Reputation, and SEO teams at an independent digital creative & advertising agency.

Freelance consultancy services re: online brand visibility and business development including digital research, online performance audits, and digital marketing strategy. Tactical execution includes: SEO services, paid search management, social media advertising, social community management, copywriting and content publication/management. Clients included.

Greater Chicago Area, IL, US

Merchandised Nabisco products in major grocery retail store accounts (Safeway, Fred Meyer, Winco, Target, Walmart, etc.). Included updating and maintaining in-store displays and promotional materials and restocking products.

Dallas, Texas, US

Developed and managed the agency digital team. Provided strategic direction to brand launches & relaunches including digital & social media planning, budgeting, SEM paid search, SEO, display ad buying, content marketing, email marketing, coupons, promotions, analytics and reporting. Planned and managed digital campaign budgets up to $1.5 million in gross.

Dallas, TX, US

Taught upper-division Advertising elective as well as undergraduate Digital concentration courses for Advertising majors. Taught students to actively evaluate all forms of digital marketing (organic & paid) and media to strategically and creatively communicate a brand message to a targeted consumer audience, while efficiently meeting business and campaign.

Graduate Assistant to Dr. Patty Alvey, Dept. Chair and Dir. TAIPlanning and Research- World Citizens Guide 2nd Edition project.

Knoxville, Tennessee, US

Planned, marketed, managed, and executed field events (logistics, marketing, event coordination) inc. Leader Trainings, Student Orientations, Crowning Achievements fundraising Banquet, Area Retreat, etc.Developed, wrote and distributed communication to constituents such as newsletters, event invitations, funding appeals, and mass emails. Managed donor and.

St. Cloud, MN, US

Recruited, trained, and managed a team of 10+ other local CM Consultants. Implemented leadership training program for local Consultant team and assisted women in business plan development. Taught classes and workshops on photo preservation, photo organization and storage, and creation of unique scrapbook photo albums. Filled customer orders and offered.

Acted as liaison between Banking Services representatives and Systems Development in creation of custom computer programming and reporting for enhanced CRM. Managed customer database information: regularly analyzed banking database, prepared reports / charts for Management staff review. Assisted in data mapping and data conversion process to new customized.

M.A., Advertising, Digital Media

B.A., Applied Communication