Andy Alexander Email & Phone Number

Keller, TX, US

Dallas, TX

• Eighteen consecutive years of exceeding client-level profitability goals while directing integrated offline and online marketing campaigns.
• Primary connection with C-level clients in guiding brand strategy; creative conceptualization and production; interactive development; brand identity design and standards; media planning; digital and social strategy.
• Directed hiring, training and performance evaluations for staff and supervised daily activities of up to eight direct reports.
• Multiple agency wins leading new client acquisition efforts.

Newport Beach, CA And Dallas, TX

• Led Mazda North American Operations national retail advertising strategy, overseeing a 12-person team spread across five regional offices.
• Direct engagement with executive leadership, product development, regional distribution, dealers and national dealer council.
• Drove short-term and advanced promotional planning processes, and managed the development and production of national, local market and individual dealer campaigns.
• Played an integral role in the launch of Mazda's “Zoom-Zoom” campaign, improving customer retail experience by integrating key features including the “Test Drive Center” and a national experiential “Zoom Zone” driver.

• Supervised a 17-person media planning staff and co-managed a 16-person buying staff supporting multiple national agency accounts.
• Administered a $300+ million budget including network television, national cable, sports sponsorships and consumer/trade print plans.
• Partnered with field account teams to assess local market conditions, forecast operating budgets, and recommend targeted and cost-effective media solutions.
• Streamlined operational processes and workflow to increase efficiency of team performance and resource allocation.