Strategic creative partner to a wide range of national B2B, D2C, and SaaS brands. Thought leader to CEOs/CMOs by taking key business insights and developing creative solutions that drive action.

Clients: Grainger, Joybird, Coursera, gorjana, Care.org, Uncommon Goods, Quince, AltoIRA, RampSpearheaded AI integration into creative strategies with rigorous legal vetting. Elevated the creative product through a performance-based, insight-led approach, attracting talent and new business. Grew agency revenue by over $45M in 2023, marking the best financial year in the agency’s 25-year history. Managed over $134M in revenue across B2B, D2C, and SaaS brands, consistently delivering 3x… Show more Clients: Grainger, Joybird, Coursera, gorjana, Care.org, Uncommon Goods, Quince, AltoIRA, RampSpearheaded AI integration into creative strategies with rigorous legal vetting. Elevated the creative product through a performance-based, insight-led approach, attracting talent and new business. Grew agency revenue by over $45M in 2023, marking the best financial year in the agency’s 25-year history. Managed over $134M in revenue across B2B, D2C, and SaaS brands, consistently delivering 3x ROAS or higher. Unified the agency around the principle that a good idea can come from anywhere. As a Senior Leadership team member, crafted the agency’s vision and future while managing day-to-day client operations. Show less

Clients: Virginia Lottery, Cato Fashions, Reservoir Distillery, SweetFrog, VA Dept. of Justice, Bassett Furniture, Lustre Jewelers, Great Minds K-12Transformed a media-focused agency (Barber Martin Agency) into a best-in-class creative boutique, earning its first-ever national recognition and industry awards. Partnered with the President and CEO to drive business innovation and growth for the agency and its clients. Identified and cultivated talent toward personal and career growth… Show more Clients: Virginia Lottery, Cato Fashions, Reservoir Distillery, SweetFrog, VA Dept. of Justice, Bassett Furniture, Lustre Jewelers, Great Minds K-12Transformed a media-focused agency (Barber Martin Agency) into a best-in-class creative boutique, earning its first-ever national recognition and industry awards. Partnered with the President and CEO to drive business innovation and growth for the agency and its clients. Identified and cultivated talent toward personal and career growth. Spearheaded the development and execution of creative strategies across various channels, including web design, digital, social, OOH, POS, TV, radio, live activations, brand identity, and package design. Led the Creative, Integrated Production, and Project Management departments. Show less

Clients: Discover, TIAA, Walmart - North America, TimberlandPROServed as the “Quarterback” for Walmart and TimberlandPRO, leading a team of 30+ cross-functional, fast-paced thinkers to generate and flawlessly deliver disruptive creative ideas. Oversaw the agency’s largest account, valued at $700M. Drive the creative development of all Total Market Advertising, including over 800 TV spots annually, as well as all paid and earned media. Facilitated collaboration with Walmart’s… Show more Clients: Discover, TIAA, Walmart - North America, TimberlandPROServed as the “Quarterback” for Walmart and TimberlandPRO, leading a team of 30+ cross-functional, fast-paced thinkers to generate and flawlessly deliver disruptive creative ideas. Oversaw the agency’s largest account, valued at $700M. Drive the creative development of all Total Market Advertising, including over 800 TV spots annually, as well as all paid and earned media. Facilitated collaboration with Walmart’s multicultural, social, and digital agencies on strategic and creative development to deliver continuity on shared initiatives. Managed scope, staffing, production, and profitability decisions against a budget while winning top industry awards. Show less

Top creative position at the world’s largest retailer, including working directly with major CPG cooperative campaigns. Oversaw the creative development and production of all Walmart North America General Market National advertising produced with a media and non-working spend of $700 million. Created a transparent and collaborative role by managing day-to-day relationship with The Martin Agency and breaking down the traditional wall between client and agency. Partnered with Walmart Marketers… Show more Top creative position at the world’s largest retailer, including working directly with major CPG cooperative campaigns. Oversaw the creative development and production of all Walmart North America General Market National advertising produced with a media and non-working spend of $700 million. Created a transparent and collaborative role by managing day-to-day relationship with The Martin Agency and breaking down the traditional wall between client and agency. Partnered with Walmart Marketers and leadership to develop and recommend highly effective creative briefs for all integrated marketing projects. Reinvented the production process effectively reducing costs by 25% while elevating the craft across all touch points. Show less

• Director: MGM Feature Film, COLLEGE starring Drake Bell• Executive Producer: THE MATADORS, Set up at Disney and Offspring• Director: Short Film, I OWE MY LIFE TO CORBIN BLEU, starring Corbin Bleu (High School Musical)• Director: Short Film, PEE SHY written by Kathy Hepinstall starring Nick Offerman and Lucas Till • Commercial Director - Highlighted in Shoot Magazine’s “Up and Coming Hot Directors”