Robin Richardson

Robin Richardson Email and Phone Number

Senior Marketing Director at HarperCollins Publishers @ HarperCollins Publishers
Robin Richardson's Location
Nashville, Tennessee, United States, United States
Robin Richardson's Contact Details
About Robin Richardson

DigitalStrategy, content creation, marketing, e-mail marketing, social media, communications, web analytics and project management.

Robin Richardson's Current Company Details
HarperCollins Publishers

Harpercollins Publishers

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Senior Marketing Director at HarperCollins Publishers
Robin Richardson Work Experience Details
  • Harpercollins Publishers
    Senior Director Of Marketing
    Harpercollins Publishers Dec 2019 - Present
    New York, New York, Us
  • Servpro Industries, Inc.
    Project Manager
    Servpro Industries, Inc. Jul 2018 - Dec 2019
    Gallatin, Tn, Us
    • Build communication plans per PMO policy, lead regular project meetings, update status reports and manage informal communications with project stakeholders.• Work with IT System Owners, Subject Matter Experts, Deployment Manager, Software Development Manager and Product Owner to develop plans and schedules and other PMO required artifacts required for project completion. • Work with Project Team to identify project risks and issues, assign risks to project team members, develop Risk Mitigation Plans and maintain a Risks/Issues Register.• Ensure proper execution and performance of all project team members including Business Analysts and Quality Assurance testers. • Research and build relationships with a variety of software vendors. Issue RFPs, negotiate quotes and manage integrations of third-party software solutions.
  • Rfd-Tv
    Vice President Of Digital Media
    Rfd-Tv 2015 - Jul 2018
    Nashville, Tn, Us
    • Create and implement digital strategies for multiple RMG digital properties, apps and OTT service • Doubled page views and unique visitors within six months • Increased e-newsletter subscribers by 4x• Develop SEO and SEM strategies for all digital properties• Utilize A/B testing, forecasting, data analysis to enhance U/X and increase engagement• Collaborate with sales team to develop digital opportunities for sponsors• Monitor, track and measure metrics for all digital properties (ComScore and Google Analytics)• Create short-term and long-term digital editorial plans to develop organic growth• Manage budgets, contracts and relationships with outside vendors and external agencies • Oversee digital content staff and interns
  • Viacom
    Director Of Digital Ad Sales
    Viacom 2010 - 2015
    New York, Ny, Us
    • Developed, implemented and continuously refined digital marketing strategy for the CMT brand• Created customized digital and convergent integrated marketing campaigns for multiple Fortune 500 clients, including Pepsi, Verizon, P&G and Ram Trucks • Promoted, managed and monitored social media channels including Facebook, Twitter, Google+ and editorial blogs• Brand lead for all cross-network initiatives including MTV, VH1, Logo, Comedy Central and Spike networks• Produced custom digital content (text, video, photo) to earn multi-million-dollar revenue• Tracked financials of sales supported projects, including internal/external production costs, booked revenue, realized revenue and other appropriate figures• Created marketing materials and delivered presentations to support sales/marketing efforts• Developed and oversaw marketing promotion plans utilizing social networking, mobile web, e-newsletters, CRM and more• Managed campaigns and collaborated with creative, development, programming, financial, ad-sales, legal and social teams
  • Viacom
    Sr. Producer Microsites & Sales
    Viacom Apr 2005 - Jan 2010
    New York, Ny, Us
    • Developed, managed and implemented custom digital campaigns for Fortune 500 advertisers• Strategically developed brand guidelines, UX and site functionality for all CMT initiatives -- including high-profile event coverage of major industry awards, original digital franchises and cross-network initiatives incorporating other Viacom digital properties.• Produced microsites for the Grammy awards, CMA Awards, ACM Awards and CMT Music Awards and CMA Music Festival• Wrote proposals and editorial copy for original video franchises, blog content, editorial coverage and more• Developed promotional strategies and public relations campaigns with press and external media outlets on a national level• Managed digital and linear content via CMS, XML and HTML • Promoted projects via mobile, social networking sites, radio, webtools and e-newsletters• Produced on-the-ground marketing activations utilizing brand ambassadors• Awarded the 2010 PromaxBDA North America Promotion and Marketing Award for Entertainment/Special Event Program of the Year
  • Viacom
    On-Air Writer/Producer Cmt News
    Viacom Apr 2002 - Apr 2005
    New York, Ny, Us
  • Jim Owens & Associates
    Associate Producer
    Jim Owens & Associates Jun 1998 - Dec 1999

Robin Richardson Skills

Digital Marketing Digital Media Advertising Social Media Television Social Media Marketing Entertainment Video Production Broadcast Video Marketing Content Strategy Digital Strategy Web Content Management Project Management Producing Newsletters Management Editing Strategy Content Creation Corporate Communications Marketing Strategy Integrated Marketing Social Networking Seo Web Analytics New Media Storytelling Strategic Communications Ppc Microsoft Powerpoint Google Analytics Omniture Comscore Adobe Photoshop Presentation Skills Business Analyst Analytical Skills Data Analysis Sms Account Management Customer Service Marketing Analytics Customer Relationship Management Analytics

Robin Richardson Education Details

  • Trevecca Nazarene University
    Trevecca Nazarene University
    And Related Support Services
  • University Of Indianapolis
    University Of Indianapolis
    Communications

Frequently Asked Questions about Robin Richardson

What company does Robin Richardson work for?

Robin Richardson works for Harpercollins Publishers

What is Robin Richardson's role at the current company?

Robin Richardson's current role is Senior Marketing Director at HarperCollins Publishers.

What is Robin Richardson's email address?

Robin Richardson's email address is ro****@****cmt.com

What is Robin Richardson's direct phone number?

Robin Richardson's direct phone number is +161529*****

What schools did Robin Richardson attend?

Robin Richardson attended Trevecca Nazarene University, University Of Indianapolis.

What skills is Robin Richardson known for?

Robin Richardson has skills like Digital Marketing, Digital Media, Advertising, Social Media, Television, Social Media Marketing, Entertainment, Video Production, Broadcast, Video, Marketing, Content Strategy.

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