Guillaume Martin

Guillaume Martin Email and Phone Number

Partner | Business Dev | Data ing | Data & Analytics | ETL | Quality | Gouvernance @ Logic@l Conseils
Guillaume Martin's Location
Greater Paris Metropolitan Region, France
Guillaume Martin's Contact Details

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About Guillaume Martin

20 years of experience in the digital environment covering hands-on project management, elaboration of strategic recommendations and leadership of entrepreneurial projects from conception to launch. Management of business aspects (e-commerce, CRM), brand image and communication strategies (social, editorial, brand content, activation) and now data marketing performance for leading companies.

Guillaume Martin's Current Company Details
Logic@l Conseils

Logic@L Conseils

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Partner | Business Dev | Data ing | Data & Analytics | ETL | Quality | Gouvernance
Guillaume Martin Work Experience Details
  • Logic@L Conseils
    Directeur Associé
    Logic@L Conseils Jun 2024 - Present
    Paris, Île-De-France, France
    Directeur associé de Logical-Conseils ParisESN 100% dédié à la DataP&L, Développement recrutement.A votre disposition pour renforcer vos équipes et booster vos roadmap
  • Atecna
    Managing Partner
    Atecna Sep 2019 - May 2024
    Paris Area, France
    Reprise et pilotage de l’agence de Paris (Régie + Projet + TMA) P&L, Recrutement, Commerce, Stratégie, Communication, Events 14 Consultants -> +70 consultants (dont croissance externe) 3M€ >> 8M€, REX >15% 3 Commerciaux + 1 Recruteur + 2 leaders (Design et PO)• Accompagnement Conseil /commerce Grands Comptes• Refonte de l’approche / Animation commerciale • Renforcement du conseil de l’accompagnement Digital 360 (Webperf, Dev, data…)• Renforcement des métiers PO et Design • Lancement activités Data, SFCC, Intégration (Mirakl, Origami… ) +2 nouveaux Gds comptes à + de 700ke (Estee Lauder, April) +5 nouveaux comptes intermédiaires (Group Thom, San Marina..) +5 nouveaux comptes à potentiel (Minelli, Worldline) 15 projets Design (services, retail, app, fmcg)
  • Groupe Psa
    Global Data Manager
    Groupe Psa Mar 2017 - Sep 2019
    Paris 17, Île-De-France, France
    Managing in Europe the implementation of new data strategies and datatools (Adobe/salesforce) for CRM and communication. France, Italy, Poland, Spain, Portugal Belux...Création of a new client unified DB (RCU MDM Informatica) integration of live data from connected cars creation of new marketing trigger based on live data merged with "cold" datas/insight.>Management of MDM, IDD, IDQ developers
  • Big Mouth
    Founder
    Big Mouth Jan 2016 - Mar 2017
    Région De Boulogne-Billancourt, France
    Data Agency, implementing BI and communication/data mecanisms to better manage BIG DATA
  • Zonefranche (Acquired > Dentsu Mktg)
    Deputy General Manager - Co Owner
    Zonefranche (Acquired > Dentsu Mktg) 2011 - Jan 2016
    #CO-OWNER #NEWBU #TURNOVERX3 #INTERNATIONAL #+50EMPLOYEES #INNOVATION #AUTOMOTIVE #CRM #DATA #SOCIAL #DIGITISATION #ECOMMERCE #SOLD #SEAT #PEUGEOT #GAMMVERT #L’OREALo Co-owner and Deputy general Manager in charge of Digital, CRM and mobile.Creation and management of the business unit in France and in Spain.New business & development of the client agency portfolioCreation of the IT structure, the online creative studio and structuration of the international accounting Team for Seat International (VW group)+5 millions of gross margin+50 talents recruited+1 mobile tech company acquired and integratedo Partner in charge of Seat international's accountRe-inventing user experience/customer journey including network digitalisation (training of dealers to actively manage PRM, development of social platform to connect hot prospect with dealers, rebuilding network objectives and incentive policy…) deployed in 3 countries (Spain, Mexico and France)Leading the CRM global strategy, from central definition to local implementation, managing new data strategy and developing dynamics omnichannel roadmapsManaging 360 communication in Europe for special vehicules, Aftersales & fleets.Leading an international team of 20 consultants + creativesResponsible of the P&L of the biggest client of the agency >4 millions €Managing innovative projects (Mobile + Seat Connected People)Managing more than 15 campaigns /year adapted in more than 20 countries. Reporting to International marketing manager and VP sales oPartner in charge of the digitisation of Gamm’ Vert (#1 of the garden furniture retail) while integrating the pure player #1 plantesetjardins.comIn charge of digital ecosystem strategyManaging the team reorganisationManaging the marketing budgets (PRM/CRM and awareness)DIGITAL AND COMMUNICATION AGENCY GRAND PRIX TOP/COM 2013 - SAPPHIRE CRISTAL FESTIVAL 2013AGENCE CUSTOMER MARKETING DE L’ANNÉE 2012PRIX INNOVATION SECTEUR AUTO 2012
  • One More Thing
    Co-Founder (Acquired)
    One More Thing Jun 2009 - Jan 2011
    Paris
    #MYCOMPANY #FASTSTART #SATISFIEDCLIENT #SOLD #HOOVER #TOTAL #GMC #STARTUPo Creation and development of the company5 top clients for year 1 : HOOVER (Web, print campain, event management, instore); GMC services (animation/videos) ; Vinnobest.com (Design) ; Total Lubrifiants (websites animation) ; GMF Vie (CRM). o Gross Margin first year 500 K€ (4 PEOPLES)360 COMMUNICATION AGENCY DIGITALY DRIVEN
  • Crm Company
    Managing Partner
    Crm Company Jan 2009 - Jun 2009
    +60 PEOPLE, 9M€ #CRMMASTERING #DATA #NEWVISION #FANTASTICBRANDS #MUGLER #PSG #L’OREALo New business & development of the client agency portfolio.Web marketing strategies & integrated strategies.International e-commerce strategies across several countriesCRM programs creation & implementation Team management & budget: 15 people for 1,5M€DIGITAL SRATEGIES, ONLINE MARKETING & CRM
  • Fullsix
    Deputy General Manager 6Am
    Fullsix Jun 2006 - Jan 2009
    +20 PEOPLE, 3M€ #FULLSIX #REBRANDING #MEDIA #GROWTH #SEM #AFFILIATION #LCL #MASTERFOODS o Rebranding, repositioning & converting DMC from traditional media agency to recognized performance media agency New business & development of the client agency portfolio. Team management & budget: 20 people for 3M€MEDIA STRATEGIES AND SPECIAL EVENTS
  • Fullsix Group
    Managing Partner Sixandco (Grandunion)
    Fullsix Group Jan 2005 - Jun 2006
    +20 PEOPLE, 2M€ #FULLSIX #SECONDNETWORK #LAUNCH #ECOMMERCE #GROWTH #STRATEGY #DISRUPTION #FIAT #TROPICANA #PEPSI o Creation, Branding, Management Rules, Tools creation (reporting extranet…) o New business & development of the client agency portfolio.Web marketing strategies & integrated strategies.e-commerce strategies CRM programs creation & implementation Team management & budget: 10 people for 1,2 M€DIGITAL AGENCY
  • Fullsix Group
    Account Manager
    Fullsix Group Jun 1998 - Jan 2005
    +100 PEOPLES, 10M€ #FULLSIXBEGINNING #MENTOR # RESPONSIBILITY #STRATEGY #VISION #MANAGEMENT #COMPLEXPROJECT #LOVETECHNOLOGY Project managementWeb marketing strategiesInternational deployementsDIGITAL AGENCY

Guillaume Martin Skills

Marketing Crm Management Segmentation Digital Strategy Digital Marketing Digital Media E Commerce Online Advertising Online Marketing Marketing Strategy Mobile Marketing Integrated Marketing Strategy Marketing Communications Social Media Marketing Advertising Web Project Management Business Development Mobile Devices Customer Relationship Management

Guillaume Martin Education Details

Frequently Asked Questions about Guillaume Martin

What company does Guillaume Martin work for?

Guillaume Martin works for Logic@l Conseils

What is Guillaume Martin's role at the current company?

Guillaume Martin's current role is Partner | Business Dev | Data ing | Data & Analytics | ETL | Quality | Gouvernance.

What is Guillaume Martin's email address?

Guillaume Martin's email address is th****@****ail.com

What schools did Guillaume Martin attend?

Guillaume Martin attended Université De Bourgogne, Igr-Iae Rennes, Igr-Iae Rennes.

What skills is Guillaume Martin known for?

Guillaume Martin has skills like Marketing, Crm, Management, Segmentation, Digital Strategy, Digital Marketing, Digital Media, E Commerce, Online Advertising, Online Marketing, Marketing Strategy, Mobile Marketing.

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