Guillaume Martin Email & Phone Number

Paris, Île-De-France, France

Directeur associé de Logical-Conseils ParisESN 100% dédié à la DataP&L, Développement recrutement.A votre disposition pour renforcer vos équipes et booster vos roadmap

Paris Area, France

Reprise et pilotage de l’agence de Paris (Régie + Projet + TMA) P&L, Recrutement, Commerce, Stratégie, Communication, Events 14 Consultants -> +70 consultants (dont croissance externe) 3M€ >> 8M€, REX >15% 3 Commerciaux + 1 Recruteur + 2 leaders (Design et PO)• Accompagnement Conseil /commerce Grands Comptes• Refonte de l’approche / Animation commerciale • Renforcement du conseil de l’accompagnement Digital 360 (Webperf, Dev, data…)• Renforcement des métiers PO et Design • Lancement activités Data, SFCC, Intégration (Mirakl, Origami… ) +2 nouveaux Gds comptes à + de 700ke (Estee Lauder, April) +5 nouveaux comptes intermédiaires (Group Thom, San Marina..) +5 nouveaux comptes à potentiel (Minelli, Worldline) 15 projets Design (services, retail, app, fmcg)

Paris 17, Île-De-France, France

Managing in Europe the implementation of new data strategies and datatools (Adobe/salesforce) for CRM and communication. France, Italy, Poland, Spain, Portugal Belux...Création of a new client unified DB (RCU MDM Informatica) integration of live data from connected cars creation of new marketing trigger based on live data merged with "cold" datas/insight.>Management of MDM, IDD, IDQ developers

Région De Boulogne-Billancourt, France

Data Agency, implementing BI and communication/data mecanisms to better manage BIG DATA

#CO-OWNER #NEWBU #TURNOVERX3 #INTERNATIONAL #+50EMPLOYEES #INNOVATION #AUTOMOTIVE #CRM #DATA #SOCIAL #DIGITISATION #ECOMMERCE #SOLD #SEAT #PEUGEOT #GAMMVERT #L’OREALo Co-owner and Deputy general Manager in charge of Digital, CRM and mobile.Creation and management of the business unit in France and in Spain.New business & development of the client agency portfolioCreation of the IT structure, the online creative studio and structuration of the international accounting Team for Seat International (VW group)+5 millions of gross margin+50 talents recruited+1 mobile tech company acquired and integratedo Partner in charge of Seat international's accountRe-inventing user experience/customer journey including network digitalisation (training of dealers to actively manage PRM, development of social platform to connect hot prospect with dealers, rebuilding network objectives and incentive policy…) deployed in 3 countries (Spain, Mexico and France)Leading the CRM global strategy, from central definition to local implementation, managing new data strategy and developing dynamics omnichannel roadmapsManaging 360 communication in Europe for special vehicules, Aftersales & fleets.Leading an international team of 20 consultants + creativesResponsible of the P&L of the biggest client of the agency >4 millions €Managing innovative projects (Mobile + Seat Connected People)Managing more than 15 campaigns /year adapted in more than 20 countries. Reporting to International marketing manager and VP sales oPartner in charge of the digitisation of Gamm’ Vert (#1 of the garden furniture retail) while integrating the pure player #1 plantesetjardins.comIn charge of digital ecosystem strategyManaging the team reorganisationManaging the marketing budgets (PRM/CRM and awareness)DIGITAL AND COMMUNICATION AGENCY GRAND PRIX TOP/COM 2013 - SAPPHIRE CRISTAL FESTIVAL 2013AGENCE CUSTOMER MARKETING DE L’ANNÉE 2012PRIX INNOVATION SECTEUR AUTO 2012

Paris

#MYCOMPANY #FASTSTART #SATISFIEDCLIENT #SOLD #HOOVER #TOTAL #GMC #STARTUPo Creation and development of the company5 top clients for year 1 : HOOVER (Web, print campain, event management, instore); GMC services (animation/videos) ; Vinnobest.com (Design) ; Total Lubrifiants (websites animation) ; GMF Vie (CRM). o Gross Margin first year 500 K€ (4 PEOPLES)360 COMMUNICATION AGENCY DIGITALY DRIVEN

+60 PEOPLE, 9M€ #CRMMASTERING #DATA #NEWVISION #FANTASTICBRANDS #MUGLER #PSG #L’OREALo New business & development of the client agency portfolio.Web marketing strategies & integrated strategies.International e-commerce strategies across several countriesCRM programs creation & implementation Team management & budget: 15 people for 1,5M€DIGITAL SRATEGIES, ONLINE MARKETING & CRM

+20 PEOPLE, 3M€ #FULLSIX #REBRANDING #MEDIA #GROWTH #SEM #AFFILIATION #LCL #MASTERFOODS o Rebranding, repositioning & converting DMC from traditional media agency to recognized performance media agency New business & development of the client agency portfolio. Team management & budget: 20 people for 3M€MEDIA STRATEGIES AND SPECIAL EVENTS

+20 PEOPLE, 2M€ #FULLSIX #SECONDNETWORK #LAUNCH #ECOMMERCE #GROWTH #STRATEGY #DISRUPTION #FIAT #TROPICANA #PEPSI o Creation, Branding, Management Rules, Tools creation (reporting extranet…) o New business & development of the client agency portfolio.Web marketing strategies & integrated strategies.e-commerce strategies CRM programs creation & implementation Team management & budget: 10 people for 1,2 M€DIGITAL AGENCY

+100 PEOPLES, 10M€ #FULLSIXBEGINNING #MENTOR # RESPONSIBILITY #STRATEGY #VISION #MANAGEMENT #COMPLEXPROJECT #LOVETECHNOLOGY Project managementWeb marketing strategiesInternational deployementsDIGITAL AGENCY

Master'S Degree, Economics

Education record

Dess Marketing