Kristin Lichtenauer Email & Phone Number

Mckinney, TX, US

Irving, Texas, United States

Leads, manages, and enhance the fundraising communications strategies of Scouting America. Empower and support team leaders in the Office of Development and across the organization to execute successful fundraising campaigns. Curate and create a comprehensive suite of resources to equip and support team leaders in the successful planning, execution, and.

Dallas/Fort Worth Area

Responsible for all marketing aspects of developing an engaged alumni and donor network. Develop integrated strategies and campaigns in collaboration with key stakeholders in the national office and councils across the country. Define campaign objectives and messaging with colleagues across multiple disciplines including: executives, major gift officers.

Irving

Strategic Marketing and Sales Engagement Programs Development at Boy Scouts of America

Indianapolis, Indiana Area

Fuel VM is a branding, advertising and application development firm serving small to mid-sized organizations. Primarily responsible for creating marketing strategies and programs that increase sales for local, national and international companies. Identify, develop and launch programs that maximize revenue sources – from lead generation to long-term.

Indianapolis, Indiana Area

Developed three courses for the Bachelor of Science in Marketing: Digital Advertising, Digital Branding, and Digital Promotions. These courses are currently part of the IWU online degree program.

Kristin brings a unique set of credentials to the each client’s business. She worked her way up through the ranks of many notable regional and national advertising agencies including Ayer, Bozell and Temerlin McClain. She continued to hone her many marketing skills on the client side as the Director of Global Branding and Advertising at Nortel. With her.

Indianapolis, Indiana Area

Audience Innovation is a leading provider of database-driven demand generation cover marketing programs. Our blue-chip magazine brands deliver proven results with 90% message awareness, 80% readership and, in many cases, an astounding 50% call to action. Recipients value the consistency and quality of this unique direct response program.

Indianapolis, Indiana Area

The ADDY Awards is the premier annual event for the Indianapolis AAF. As the Chair of the Venue subcommittee, I am responsible for the identification of the venue, budget management and integration of the design, production and promotion for the event.

Indianapolis, Indiana Area

The Arts are a fundamental part of society & at the heart of the best advertising. Visual Arts, Music, Graphic Arts, Dance, Theater, you name it. We create events that further this connection & spark the diverse artistic passions that draw us all to this creative field. These events offer educational, social & networking opportunities featuring an array of.

Ascend offers a powerful suite of marketing and sales support services to more powerfully engage your target.Think of Ascend as an extension of your marketing team – your partner. Whenever and wherever your marketing department needs support. Whether that be to articulate a strategic plan, motivate and equip a sales team, stimulate cultural change, fill in.

Idea Squad offers a better, more cost-effective process and a tag-team structure that can work for businesses and traditional agencies alike. We custom design each team (Squad) around the client’s unique needs and budgets using a robust network of the most talented strategic, creative and media minds.Our resource flexibility and versatile network allows us.

Revel was created to be a strategic brand asset, designed to explore and develop successful relationships between brands and customers. And, depending on how we can best serve this relationship, our role can be defined in a number of ways.First and foremost, we are strategists, investigators, advisors, organizers, catalysts and persuaders. We are.

Responsible for brand development, advertising, loyalty programs, promotions, e-commerce etc.

Kristin served as Director of Global Branding & Advertising at Nortel Networks. She is responsible for directing and integrating a broad range of branding, advertising and marketing communications programs for this global leader in network solutions. Ms. Lichtenauer is responsible for the strategic development and implementation of programs ranging from.

Responsible for leading all corporate advertising programs globally for Nortel Networks (off-line and on-line) including the identification, evaluation and management of agencies. And for the standards and implementation of branding guidelines and tools including graphics, colors, typefaces and templates. Accountable for strategic allocation and.

GTE (Consumer Video Services) -- 1997Successfully launched GTE’s cable television subsidiary. Developed marketing plan including cost-per-subscriber projections. Led integrated marketing team that included advertising, collateral, direct mail, telemarketing, promotions, and public relations. Launch included research to determine market favorability and.

Determined strategically sound services and programs to build the client's business, which quadrupled projected billings on the Qualex account and doubled billings on the Autry Industries account. Organized, developed and moderated focus groups for Sally Beauty Supply, evaluated the results and developed the creative strategy for multi-faceted marketing.

Managed $11 million national retail campaign for JCPenney Custom Decorating that consisted of 130+ newspaper markets, national direct mail, national magazine and spot radio advertising. Researched and designed national customer response telemarketing program for JCPenney Custom Decorating. Program designed to track average sales amount and customer.

Coordinated national advertising campaign for the largest new product introduction for American Airlines. The campaign included production of a $1 million television spot, national four color newspaper and a twenty two page, four color brochure. Researched and managed a computerized system for national satellite distribution of television spots and traffic.

B.S., Advertising

Communication And Media Studies

High School