Leads, manages, and enhance the fundraising communications strategies of Scouting America. Empower and support team leaders in the Office of Development and across the organization to execute successful fundraising campaigns. Curate and create a comprehensive suite of resources to equip and support team leaders in the successful planning, execution, and support of fundraising campaigns, fostering a culture of self-sufficiency and excellence in philanthropic initiatives.

Responsible for all marketing aspects of developing an engaged alumni and donor network. Develop integrated strategies and campaigns in collaboration with key stakeholders in the national office and councils across the country. Define campaign objectives and messaging with colleagues across multiple disciplines including: executives, major gift officers, alumni relations, BSA brand marketing/public relations, event marketing, IT/Database and other support functions as needed to activate, build and leverage the BSA's 50 million alumni. Build strategic cases for fundraising efforts including capital, program, endowments and designated campaigns.

Strategic Marketing and Sales Engagement Programs Development at Boy Scouts of America

Fuel VM is a branding, advertising and application development firm serving small to mid-sized organizations. Primarily responsible for creating marketing strategies and programs that increase sales for local, national and international companies. Identify, develop and launch programs that maximize revenue sources – from lead generation to long-term loyalty. Implemented an operational system for FuelVM (Zoho) using project management, CRM, reporting modules to improve communication, increase man-hour efficiency and financial plan accuracy. This streamlining provided the foundation for the company to transition from a project-based payment model to a retainer-based model. The retainer-based model improved the financial stability of the company, increased employee compensation and created a more predictable revenue stream.Researched and evaluated cloud-based sales support solution to replace the existing “spreadsheet system” for Boys Scouts of America’s Scouting Works sales division. Designed, developed, implemented, and trained BSA staff on the following Zoho One modules: CRM, Campaigns, Books, Survey, Documents, Reports, Sales IQ, Social, Projects, Inventory.Created and taught Sustainability training courses to Boy Scouts of America adult volunteers. The 10-module course focus is generating awareness and teaching practical, measurable actions around four key areas: waste, water, energy, and food. The course has been taught at various BSA training facilities across the US.

Developed three courses for the Bachelor of Science in Marketing: Digital Advertising, Digital Branding, and Digital Promotions. These courses are currently part of the IWU online degree program.

Kristin brings a unique set of credentials to the each client’s business. She worked her way up through the ranks of many notable regional and national advertising agencies including Ayer, Bozell and Temerlin McClain. She continued to hone her many marketing skills on the client side as the Director of Global Branding and Advertising at Nortel. With her extensive agency and client-side experience, she gives her an incredibly strong understanding of every aspect of marketing a brand.

Audience Innovation is a leading provider of database-driven demand generation cover marketing programs. Our blue-chip magazine brands deliver proven results with 90% message awareness, 80% readership and, in many cases, an astounding 50% call to action. Recipients value the consistency and quality of this unique direct response program.

The ADDY Awards is the premier annual event for the Indianapolis AAF. As the Chair of the Venue subcommittee, I am responsible for the identification of the venue, budget management and integration of the design, production and promotion for the event.

The Arts are a fundamental part of society & at the heart of the best advertising. Visual Arts, Music, Graphic Arts, Dance, Theater, you name it. We create events that further this connection & spark the diverse artistic passions that draw us all to this creative field. These events offer educational, social & networking opportunities featuring an array of artistic disciplines.

Ascend offers a powerful suite of marketing and sales support services to more powerfully engage your target.Think of Ascend as an extension of your marketing team – your partner. Whenever and wherever your marketing department needs support. Whether that be to articulate a strategic plan, motivate and equip a sales team, stimulate cultural change, fill in resource gaps, or drive a creative project.

Idea Squad offers a better, more cost-effective process and a tag-team structure that can work for businesses and traditional agencies alike. We custom design each team (Squad) around the client’s unique needs and budgets using a robust network of the most talented strategic, creative and media minds.Our resource flexibility and versatile network allows us to tap into top talents while keeping our overhead down and passing that savings along to our clients. Our ultimate goal is to spark giant “Ideas” for our clients’ brand

Revel was created to be a strategic brand asset, designed to explore and develop successful relationships between brands and customers. And, depending on how we can best serve this relationship, our role can be defined in a number of ways.First and foremost, we are strategists, investigators, advisors, organizers, catalysts and persuaders. We are advertisers and customers – and everything in between.We know our product is more than an advertising campaign or a logo or a packaging design. It is a brilliant idea. An idea that engages attention, organizes through, affects behavior and inspires belief.It is the pursuit of this ideal that drives our passion and culture. It defines how we work, think and do, and allows us to be better.

Responsible for brand development, advertising, loyalty programs, promotions, e-commerce etc.

Kristin served as Director of Global Branding & Advertising at Nortel Networks. She is responsible for directing and integrating a broad range of branding, advertising and marketing communications programs for this global leader in network solutions. Ms. Lichtenauer is responsible for the strategic development and implementation of programs ranging from employee communications to television to web-based communications. Kristin manages the execution of that work through direct and indirect management of a matrixed global team.

Responsible for leading all corporate advertising programs globally for Nortel Networks (off-line and on-line) including the identification, evaluation and management of agencies. And for the standards and implementation of branding guidelines and tools including graphics, colors, typefaces and templates. Accountable for strategic allocation and prioritization of budget investment based on analysis of business opportunity, competitive pressure and support of existing revenue (budgets range from a few thousand to hundreds of millions of dollars). Lead the development of marketing messages that are used in advertising, PR, Trade Shows etc. Primary member of the team that led the reface of the brand from a traditional telecommunications company to an Internet focused company and through the turbulent telecom downturn.

GTE (Consumer Video Services) -- 1997Successfully launched GTE’s cable television subsidiary. Developed marketing plan including cost-per-subscriber projections. Led integrated marketing team that included advertising, collateral, direct mail, telemarketing, promotions, and public relations. Launch included research to determine market favorability and penetration projections for new services. Direct and telemarketing tactics were used increasing sales 33%. ServiceMaster (Terminix) - 1995-97Led the creation of innovative distribution channels for home services including: online services, interactive kiosk, telemarketing and immediate response mass media. Directed research program to identify viable, differentiating and motivational positioning for Terminix pest and termite control. Developed new multi-media campaigns. Key portions of Terminix business grew by 14.3% and total company sales grew by nearly 10% (CY 1996). Programs achieved record pest control sales of +20%.

Determined strategically sound services and programs to build the client's business, which quadrupled projected billings on the Qualex account and doubled billings on the Autry Industries account. Organized, developed and moderated focus groups for Sally Beauty Supply, evaluated the results and developed the creative strategy for multi-faceted marketing campaigns. Wrote and conducted a marketing survey for a Fina distributor to determine customer base, visit frequency and perception of business strengths and weaknesses. Results prompted a promotional campaign that increased market share and repeat purchases.

Managed $11 million national retail campaign for JCPenney Custom Decorating that consisted of 130+ newspaper markets, national direct mail, national magazine and spot radio advertising. Researched and designed national customer response telemarketing program for JCPenney Custom Decorating. Program designed to track average sales amount and customer satisfaction. Results showed an average sales increase from $213 to $600 during the first six months. Conceived and implemented image campaigns and sales promotion for the grand opening of Portfolio Home Furnishings. The program yielded 3X higher sales than any other grand opening and this store reached monthly sales goal within the first five days of the month.

Coordinated national advertising campaign for the largest new product introduction for American Airlines. The campaign included production of a $1 million television spot, national four color newspaper and a twenty two page, four color brochure. Researched and managed a computerized system for national satellite distribution of television spots and traffic instructions. Results saved clients hundreds of dollars in dub fees and provided confirmation of station receipt.