Lisa White Email & Phone Number

San Diego, Ca, Us

Carlsbad, Ca, Us

Led and mentored creative and video production studio, project and campaign management, operations, and content-management functions. Established foundational operational structure and governance supporting 100+ global marketers. Streamlined workflows and resources, managing tools, platforms, and agencies for efficient digital content delivery. Implemented and optimized work-management tools such as Adobe Workfront and Monday.com. Implemented standardized time-tracking process and reporting, enhancing leadership decision-making and resource allocation. Spearheaded adoption of real-time reporting, metrics dashboards, resource management, and expense management tools within the same platform, boosting transparency, collaboration, and optimizing project execution.Developed standard-operating procedures (SOPs) and workflows to enhance efficiency and productivity. Reduced cycle time and improved brand and legal compliance through streamlined review processes and an online review platform for 600 global reviewers. Optimized the digital asset management (DAM) platform by integrating image creation tools and improving user efficiency. Optimized employee and agency onboarding with an on-demand portal and resources.

Cupertino, California, Us

Guided and supported Apple Services Creative Operations team through successful implementation and expansion of Adobe Workfront work-management platform across 300-member team. Enhanced team member onboarding with on-demand training videos, presentations, and process docs. Improved intake process efficiency and automation by building dynamic intake system of request routing. Delivered technology and process recommendations and optimization roadmap to operational maturity.

Los Angeles, Ca, Us

Directed creative- and video-production operations & production function within Worldwide Marketing team, managing a $5M budget and overseeing 70+ team members (15 direct reports), freelancers, and agency partners. Balanced the needs of 300+ active projects annually, ensuring timely, cost-effective, and brand-consistent outcomes. Cultivated cross-functional partnerships and executed 1500-2000 projects per year. Simplified project initiation process, through a standardized creative brief system, intake forms, and automated request routing. Built cross-functional partnerships and executed integrated marketing campaigns collaboratively, exceeding timelines and budget goals. Nurtured project management and creative teams through coaching, team building, and driving continuous improvement in schedule control, change management, issue/risk management, problem-solving, expense management, KPI reporting, logistics, and contracts.

Los Angeles, Ca, Us

Led global marketing creative execution, managing vision and change across internal and agency teams. Directed a $3–5M budget to align priorities and timelines with brand standards and business objectives. Established service-level agreements (SLAs) and key performance indicators (KPIs), enhancing stakeholder satisfaction through quarterly planning and reviews. Oversaw global brand management, compliance, and asset-management services in 90 countries, ensuring efficient communication and brand consistency.Workfront Implementation, including individualized training for 900+ global users, and expansion across a 60-user marketing/creative group, while simultaneously leading marketing execution transition to a hybrid resource model (agency + in-house). Automated proofing process, enhancing collaboration and transparency. Improved planning and collaboration by establishing monthly forecasting, resource planning, and KPI reporting, building accountability and trust with executives and stakeholders. Created operational efficiencies in global brand management reviews, legal / compliance reviews, and digital asset management services, ensuring fast and reliable communication and brand compliance across 90 countries.

Los Angeles, Ca, Us

Head of production and operations within Global Marketing. I managed campaigns, projects, budgets, and staff of 22 technical designers and localization teams, 18 freelancers, and 3 agencies across global packaging production, corporate branding, style guides, presentations, print, and digital media. Generated best practices (SOPs) for marketing campaign execution, including procurement, budgets, timelines, translations, quality assurance, resource scheduling, communications, workflows, and reporting. Led significant change management in transition to outsourced agency while maintaining high level of service, improving processes and transparency, and creating foundational SLAs and metrics for future adaptation, improvement, and scalability.

Los Angeles, Ca, Us

Managed requirements, timelines, in-house production, and print vendors, demonstrating track record of cost savings, high quality, and stakeholder satisfaction, supporting both Corporate and North America regions. Saved $200,000 annually in print costs through effective negotiation, agency management, and print-production process improvements. Promoted into senior-level role after 8 months.

Irvine, Ca, Us

Designed and managed creative content, ensuring quality, timeliness, and accuracy. Partnered with cross-functional teams to drive planning, execution, and communications. Produced product displays, signage, collateral, and product packaging systems for national retail distribution through Lowe’s nationwide stores. Increased booth traffic and achieved 95% new product awareness among key trade constituents within 90 days of launching brand re-design with award-winning photography. Designed and produced photography, print, digital, packaging, and trade show assets within 3 months. Reduced turnaround time 50% and strengthened accuracy by automating product guide production.

Bachelor'S Degree, Organizational Leadership

Multimedia Arts & Design

Associate Of Science (A.S.), Advertising Design

Women'S Leadership Program