Mark Ostrander Email & Phone Number

• Work with editorial manager and the director, corporate communications to develop strategic and tactical communications that support company objectives in a consistent manner across a variety of media• Interface with senior and midlevel management to develop corporate, internal and distributor communications• Execute internal communications plans supporting Swagelok communications including human resource efforts, distributor messaging and special projects• Develop clear, concise communications that unify and motivate all audiences across all media, including intranet, email, print and live presentations/events• Collaborate with graphic designers and additional writers to achieve desired communication objectives

• Develop concepts and copy to advertise retailers/businesses and their products/services.• Research and write online content, articles, speeches, scripts, and other business communications.• Past/Present clients include: Northeast Ohio Apartment Association, Scene Magazine, Aardvark Pest Control, Adler Sporting Goods, Realty One Real Living, Creative Crew, Equity Trust Company and Sandy Spring Bank (Baltimore, MD), DentalOne Partners (Cleveland/Dallas) and Sherwin-Williams.

Provide clear, concise and engaging content for various company communications to help educate individuals on the advantages of self-directed IRAs, 401(k)s, HSAs, CESAs, etc. and move them to action.· Consult with marketing managers to develop concepts and content for a variety of Equity Trust marketing needs including: website content, banner ads, targeted e-mails, brochures, flysheets, “e-Link” newsletters, quickstart guides, whitepapers, PowerPoint presentations, and live events and webinars.· Work with department managers to develop various company communications, including acquisition materials, fee notification correspondence and lead-creating messaging.· Develop blog entries (6-8 each month) to educate prospects and clients, continue high rankings for particular keyword phrases and ensure that Equity Trust ranks as an authority in the self-directed IRA space.· Interview Equity Trust clients and write case studies (2-3 each month) on their investment successes. These articles help promote the advantages of self-directed IRAs and offer “how to” guidance for prospects and clients.· Maintain and enhance Equity Trust style guide and voice via “living” document.

Retail Communications Executive Communications Associate Provided consistent support for employee communications to retail banking leadership team. Partnered with manager to develop leadership communication strategy and implementation. Positioned executives as “thought leaders,” who provide timely information about market and business drivers that affect corporate decisions and the work of retail’s 20,000+ employees. · Helped expand leadership communications for division’s vice chairman through extensive speechwriting and message development.· Consistently achieved 6 to 7 point ratings (7-point scale) via internal audience feedback survey.· Delivered tactful and relevant messaging which positively impacted employee engagement. In a turbulent environment, employee engagement scores held flat to slightly improved in year-over-year results; survey participation levels climbed from 86% to 94%.· Received VIP (Values In Practice) Award for work on expense policy communications.

Retail Communications Creative Manager• Managed workflow of creative channel through assignment of self and staff• Provided direction and feedback to all writers to ensure quality of work• Managed skill sets of department to create within each media (online articles, PowerPoint presentations, video and printed materials)• Maintained and enhanced current writing for the Web guidelines and standards• Identified opportunities to integrate key strategic messages into various media

Creative Services Copywriting Manager (1998-2007)• Provided copywriting services to all National City business lines including retail banking, corporate banking, consumer finance, institutional asset management, personal banking and wealth management, plus affiliates such as National City Insurance Group, Inc., National City Investment Management Company and National City Mortgage Company• Developed, wrote and edited various company communications including corporate-wide campaigns, Web pages, retail merchandising, capabilities brochures, online statements, advertisements, articles and letters• Technical/instructional writing for audio applications and manuals• Supervision of copywriting staff

• Developed marketing plans and campaigns for sales associates, managers and company affiliate, First Ohio Mortgage Co.• Wrote, edited and distributed company and sales associate press releases/press kits• Conceived, wrote and designed advertisements, brochures, postcards, etc., for corporate office, branch offices, sales associates and First Ohio Mortgage Co.• Wrote and edited articles featuring services, sales associates and managers• Wrote/produced/directed “Fine Homes For Gracious Living” TV show• Wrote/edited Realty One’s “Your Home Resource” newsletter• Provided technical/instructional writing for audio applications and printed materials

•Conceived, wrote and edited advertisements, postcards, brochures, press releases, articles, etc., for individual sales associates and company offices

Bachelor Of Science, Journalism/Advertising

Education record

Education record

Education record