• Consulted with schools and companies to provide tailored IT solutions, driving business growth.• Analyzed market trends to develop and enhance sales strategies for demand generation.• Led lead-generation efforts in charter schools, Alabama, Mississippi, and Illinois.

• Consumer engagement subject matter expert to internal product, sales, and account teams as well as external clients• Drive overall member awareness and adoption of the different Teladoc Health services offered by our employer clients• Partner with our account teams and strategic employer clients to consult on marketing best practices and develop bespokemarketing strategies• Work with channel owners and internal marketing counterparts to operationalize engagement strategies• Track and document the success of your client’s campaigns, glean insights/learnings, and report them out to senior leadership• Support internal cross-functional projects alongside product and data science to deliver targeted consumer campaigns andconsumer experience enhancements

• Local Marketing Agency: I managed relationships with BMW, Denny's, and Advocate Health. I developed marketing strategies that included experiential events, trade shows, and other solutions to enhance brand awareness. I also authored executive communications and crisis messaging for clients. Additionally, I championed the use of the company's project management system and served as the architect of a strategic roadmap for Denny's diversity initiatives.• Political Campaign Marketing Strategist: I led the marketing strategy for a statewide race. I collected polling data and analyzed feedback from focus groups, partnered with vendors to design outreach strategies, created digital marketing programs using Facebook Ads Manager, developed campaign collateral, hosted events, and created compelling speeches and content for video and radio advertisements.• National Online Retailer: increased sales traffic online and at trade shows by revamping their online presence with creative sales ads, implementing a brand ambassador program, and using a point-of-sale system. These efforts resulted in a 75% increase in engagement and a 15% increase in return customers.

★ Expanded market share by overseeing product marketing. Influenced strategic decisions through research into industry trends, market conditions, customer insights, and competitor activity.★ Created marketing strategies based on segmentation, targeting, and positioning tactics.★ Used trade shows, media relations, and engagements with customers to promote the company’s practice management services.★ Trained sales teams and provided access to marketing collateral, including client success stories and case studies. Secured approval to procure and implement Seismic Cloud, an enablement, training, and coaching solution for sales and marketing teams.★ Championed marketing outreach prior to events, increasing the level of engagement with prospects and growing revenue.☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ABOUT SCP HEALTHSCP Health is a leading provider of emergency and hospital medicine physician management services.

In my current role, in accordance with internal stakeholders, I disseminate information and marketing materials, as well as increase staff involvement. I thoughtfully create and implement engaging marketing initiatives to promote service lines and patient stories while increasing awareness of Cone Health's brand and services and cultivating vendor and agency partnerships. I also involve in the financial management of multiple service lines' budgets. I identify and present storey ideas to media and agency partners that will support Cone Health's overall goals with a comprehensive, proactive communications strategy. I efficiently provide campaigns with precise creative briefs and marketing plans that support strategies for effectively expressing critical concepts visually. • Directed development and deployment of marketing strategy, internal and external communications, public relations, and events for 14,000-person health care system.• Led marketing strategy for the new Guilford County Behavioral Health Center in collaboration with the county and local management entity.• Provided financial management of combined budget of nearly $750,000 for Wesley Long Hospital, Triad HealthCare Network, bariatrics, urology, and behavioral health service lines.• Reduced print spending by 50% by employing local businesses and negotiating contracts.• Transformed internal communication by onboarding an email service provider that provides analytics on internal organization announcements, enabling data utilization to make decisions, create plans, and track success.

★ Delivered nationwide revenue growth through marketing campaigns, partnering with teams from Products & Pricing, Credit Policy, Legal, Creative & Digital Teams, Sales, and vendors.★ Wrote copy that was published in printed materials and marketing collateral.★ Guided outside agencies by building creative and concept briefs.★ Worked with National Day Calendar to create National Mortgage Professional Month.★ Launched a sweepstakes that yielded a 150% increase in insurance applications.☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ABOUT UNITED GUARANTYUnited Guaranty provides mortgage insurance products and services to mortgage lenders and credit unions.

During this experience, in partnership with government agency leaders and cross-functional teams, I planned and performed requirement evaluation to build effective marketing campaigns to distribute information to the general public and stakeholders. Using both artistic and technical writing talents, I created message content for email messages and social media sites. I also formulated and executed electronic communications, employing HTML code and Lyris, to promote publications, disseminate agency information, and publicise events. To produce message content for email messages and social media platforms, I used both creative and technical writing skills. Prospective mailing lists were researched, and target groups who would be a good fit for the desired message or product were discovered.• Represented agencies at conferences and trade shows to distribute publications, resources, and marketing collateral and collect data from end users.• Accomplished production timeline from inception to execution and quality assurance testing for flawless delivery for an average of 34 email campaigns per month.• Analyzed email metrics and statistical data, compared trends in marketing activities against government benchmarks, employed WebTrends to increase online optimization, and prepare monthly reports for management.

While serving as Client Relationship Advisor, I oversaw efficient management of ecommerce activities through online registration and product orders while responding to customers contacting CCL through the general email account. I also facilitated clients through open enrollment process and managed organizational discounts in cooperation with Account Managers. I significantly enriched client relationships and fulfilled leadership/business requirements by employing marketing and promotion plans for business products and services.• Ensured exceptional customer experience for clients intended to attend programs by devising and implementing strategic frameworks.• Promoted and sold products and services that enhanced client relationships and fulfilled leadership/business needs.• Qualified leads at an enterprise level through in-depth consultative discussions with current and prospective clients.• Liaised with Vice President of Marketing to carryout detailed research on new programs, analyze market trends, and relate registration data.• Delivered outstanding participation in focus groups developing client profiles and mapping customer touch points.