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Executive leader focused on creating positive social impact by building excellent consumer experiences and products. Cross-functional team leader with Research, Product, and Marketing expertise who uncovers profitable insights to solve business needs using a data-driven, strategic approach. Passionate about building products informed by customer research while delivering memorable and magical brand experiences that impact customer loyalty and engagement. • Customer advocate skilled in using stories and data to influence collaborative product development.• Systems thinker with a track record of driving meaningful impact by defining goals, measuring outcomes, and delivering flawless tactical execution.• Executive team leader with experience working across departments including Analytics, Marketing, Product, and Customer Service, to create a cohesive and impactful customer experience.Specialties:User experience, customer engagement, product management, product development, contractor management, AI and big data strategy, data tagging, branding, brand strategy, storytelling, survey methodology, usability testing, rapid prototyping, design thinking, digital marketing, direct mail marketing, and online community engagement.
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Chief Experience Officer (Cxo)DaybreakLos Gatos, Ca, Us
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Chief Experience Officer (Cxo)Daybreak Sep 2024 - PresentLos Angeles, California, UsDaybreak helps millions breathe easier at night — so they can sleep better and live healthier. Our custom-fit sleep apnea dental device empowers patients to take control of their health by allowing doctor-directed care to unfold completely at home. -
Chief MemberChief Sep 2023 - PresentNew York, Ny, Us -
Vice Chair Board Of DirectorsIcaad Jan 2023 - PresentNew York, Ny, Us -
CeoReset Your Nest Nov 2021 - Apr 2024Successfully grew Reset Your Nest from a solo entrepreneur to a successful home-organizing lifestyle business, generating over $1M in ARR. I built an effective operations team and expanded the company to 80 organizers, serving over 600 homes in just two years. -
Senior Manager, Product And Social InnovationPaypal Jul 2020 - Oct 2021San Jose, Ca, UsTeam leader responsible for product engagement for social impact. Responsible for women's economic empowerment efforts including PayPal participation during the United Nation's Generation Equality Forum where we made commitments of over $108 million dollars. Project lead for PayPal's pandemic response to support black-owned businesses during the pandemic comprising of grants, PayPal services and corporate partnerships that kept almost 2,000 business operating during the pandemic. -
Senior Product Engagement ManagerPaypal Jan 2018 - Jul 2020San Jose, Ca, UsLed a grassroots digital transformation program for Product and Customer Service to focus on Experience Management. Determined measurement criteria and standard reporting across PayPal saving $8 million dollars over 5 years. Created business opportunities valued by Forrester Research at over $40 million. I developed the structure, tool ecosystem alignment, and communication resources to measure and report product engagement objectives. My team partners with Product, Analytics, and Design teams to define and deliver engagement goals.
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Startup AdvisorFreelance Jan 2014 - Sep 2021Companies I have supported include: - Dogpatch Technology https://www.dogpatchtech.com/ - Reilly Works https://www.reillyworks.com/ - Funeral Help https://www.funeralhelp.com/ - At Ease Family Solutions https://allforease.com/ - Plethy https://plethy.com/
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Board MemberNational Association For Media Literacy Education Jan 2018 - Jan 2020Albany, New York, UsThe National Association for Media Literacy Education’s mission is to be the leading voice, convener and resource to foster critical thinking and effective communication for empowered media participation. -
Head Of EngagementAmpersand Apr 2017 - Sep 2017Launched a paid reading app on iOS and Android. Defined the customer engagement strategy and made product recommendations informed by user research including prototypes, surveys and customer interviews.
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Researcher & Product Marketing ManagerAmpersand Oct 2015 - Mar 2017Identified a more profitable market opportunity, a customer segment willing to pay up to 3 times more than general readers, validated through a nationally representative survey. Worked with a team of 20 to create and drive the product roadmap in preparation for launch.
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Marketing DirectorZestfinance Feb 2015 - Sep 2015Burbank, California, UsAcquired 250,000 new customers at or below costs and generated ~$35M in profit annually. Used insights from user research to build a marketing strategy and communication materials. Developed several consumer brands. -
Senior Marketing ManagerZestfinance Dec 2011 - Jan 2015Burbank, California, UsEnabled $20M in monthly payments and disbursements by securing new banking partnerships through radical transparency around insight-driven customer policies. Conducted ethnographic interviews to understand financial needs for underserved communities.
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Lead Relationship ManagerZestfinance Aug 2010 - Nov 2011Burbank, California, UsBuilt a customer service team from the ground up. Recruited, hired and trained agents and team leads from a single independent contributor to a team of 50 agents servicing over 100,000 customer accounts in the first year.
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Project Manager, Usc Network Culture ProjectUniversity Of Southern California Jul 2007 - Jul 2009Los Angeles, Ca, UsOversaw a $1.5M research grant from the John D. and Catherine T. MacArthur Foundation to explore 50 virtual worlds and document opportunities for good in a network society. -
Assistant DirectorUsc Center On Public Diplomacy Jun 2005 - Jun 2007California, Los Angeles, UsCreated and managed the fiscal plan for the Center’s operations, growth and fundraising strategy. Developed communication materials including pamphlets, brochures, press packets, videos and built an active blog community.
Tori Horton Skills
Tori Horton Education Details
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University Of Southern CaliforniaPublic Diplomacy -
Brigham Young UniversityEnglish Literature And Public Relations
Frequently Asked Questions about Tori Horton
What company does Tori Horton work for?
Tori Horton works for Daybreak
What is Tori Horton's role at the current company?
Tori Horton's current role is Chief Experience Officer (CXO).
What is Tori Horton's email address?
Tori Horton's email address is ho****@****ail.com
What is Tori Horton's direct phone number?
Tori Horton's direct phone number is +162649*****
What schools did Tori Horton attend?
Tori Horton attended University Of Southern California, Brigham Young University.
What are some of Tori Horton's interests?
Tori Horton has interest in Children, Behavioral Economics And Media Literacy, I Enjoy Being Outdoors And Love To Hike, Politics, Run, Education, Public Diplomacy, Swim And Snowboard, Science And Technology, I Am Interested In New Media.
What skills is Tori Horton known for?
Tori Horton has skills like Social Media, Project Management, Social Networking, Marketing, Public Relations, Start Ups, Analytics, Strategic Communications, Strategic Planning, Event Management, New Media, Blogging.
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