Tori Horton Email & Phone Number

Los Gatos, CA, US

Los Angeles, California, US

Daybreak helps millions breathe easier at night — so they can sleep better and live healthier. Our custom-fit sleep apnea dental device empowers patients to take control of their health by allowing doctor-directed care to unfold completely at home.

New York, NY, US

New York, NY, US

Successfully grew Reset Your Nest from a solo entrepreneur to a successful home-organizing lifestyle business, generating over $1M in ARR. I built an effective operations team and expanded the company to 80 organizers, serving over 600 homes in just two years.

San Jose, CA, US

Team leader responsible for product engagement for social impact. Responsible for women's economic empowerment efforts including PayPal participation during the United Nation's Generation Equality Forum where we made commitments of over $108 million dollars. Project lead for PayPal's pandemic response to support black-owned businesses during the pandemic.

San Jose, CA, US

Led a grassroots digital transformation program for Product and Customer Service to focus on Experience Management. Determined measurement criteria and standard reporting across PayPal saving $8 million dollars over 5 years. Created business opportunities valued by Forrester Research at over $40 million. I developed the structure, tool ecosystem alignment.

Companies I have supported include: - Dogpatch Technology https://www.dogpatchtech.com/ - Reilly Works https://www.reillyworks.com/ - Funeral Help https://www.funeralhelp.com/ - At Ease Family Solutions https://allforease.com/ - Plethy https://plethy.com/

Albany, New York, US

The National Association for Media Literacy Education’s mission is to be the leading voice, convener and resource to foster critical thinking and effective communication for empowered media participation.

Launched a paid reading app on iOS and Android. Defined the customer engagement strategy and made product recommendations informed by user research including prototypes, surveys and customer interviews.

Identified a more profitable market opportunity, a customer segment willing to pay up to 3 times more than general readers, validated through a nationally representative survey. Worked with a team of 20 to create and drive the product roadmap in preparation for launch.

Burbank, California, US

Acquired 250,000 new customers at or below costs and generated ~$35M in profit annually. Used insights from user research to build a marketing strategy and communication materials. Developed several consumer brands.

Burbank, California, US

Enabled $20M in monthly payments and disbursements by securing new banking partnerships through radical transparency around insight-driven customer policies. Conducted ethnographic interviews to understand financial needs for underserved communities.

Burbank, California, US

Built a customer service team from the ground up. Recruited, hired and trained agents and team leads from a single independent contributor to a team of 50 agents servicing over 100,000 customer accounts in the first year.

Los Angeles, CA, US

Oversaw a $1.5M research grant from the John D. and Catherine T. MacArthur Foundation to explore 50 virtual worlds and document opportunities for good in a network society.

California, Los Angeles, US

Created and managed the fiscal plan for the Center’s operations, growth and fundraising strategy. Developed communication materials including pamphlets, brochures, press packets, videos and built an active blog community.

Masters, Public Diplomacy

Ba, Humanities, English Literature And Public Relations