Intense Course: International Business Development
Cámara De Comercio Italiana De Chile
Santiago Province, Chile
The Italian Chamber of Commerce in Chile has organized the Summer School in International Business Development with the aim of providing trainees with the knowledge and techniques useful for the development of international Business. The course was divided into two parts: a first theoretical phase with international teachers and a second one of practice where the students worked with the partner companies of the course to put into practice the things learned in the first part and offering advice to the Italian companies interested in the Chilean market. Learning outcomes theoretical part: -International trade rules and codes -Technical skills of market analysis -Strategies of marketing for the launch of a product in a new market -Technics of product positioning, analysis of competition and distribution channels-proposal analysis and calculation of statistical indexes -Store management and visual merchandising Learning outcomes practical part: -Realisation of market analysis -Research and selection of Chilean partners -Export Strategy -Launch of new products in the Chilean market Companies partner of the course:ABB, ENEL, Deloitte, Granarolo, Reale Group, Alitalia, Gava Grou p, Savino del Bene, Agri Chile (Ferrero), Costanera Norte