I'm a Communications and PR Consultant with over 20 years in helping companies, institutions and professionals from multiple sectors create, develop and implement communication strategies and high-quality content.I began my career at Emirec, an agency where I gained valuable field and management experience in Culture, Science and Technology, Hospitality and Tourism, having gained essential and valuable skills in press relations and corporate communication.In 2005, I took on the leadership of 4 Ventos, coordinating the promotion of some very well known international artists in Portugal for ScoreMusic, a production company. This period was amazing and exciting, allowing me to do PR for large-scale events and develop marketing projects for the entertainment industry.Over the years, I specialised in developing and implementing strategic communication and marketing projects for Events, Hospitality and Catering, Health and Wellness and Culture and Science, always focusing on measurable performance and significant impact and results.I'm recognised for building bridges and establish valuable connections, promoting a creative and engaging approach to communication, making the most of the major paradigm shifts on the digital and AI era. Each project I promote is an opportunity to innovate, to push the envelope, to establish connections, making sure that new and enriching conversations are always just the beginning.