Paul Farrell Email & Phone Number

Washington, Dc, Us

Washington, Dc, Us

Rockville, Maryland, United States

•Led the paid digital marketing strategy, yielding 420 new members and $51.4M in deposit and loan growth.•Boosted local SEO rankings for branch locations achieving first-page positions across key search terms.•Increased Google Ad performance by growing clicks to 19.5% and reducing CPC by 9% within 3 months.•Improved organic traffic by 75% MoM by optimizing website content using Semrush and Microsoft Clarity.•Leveraged HubSpot data to craft personalized, multi-touch campaigns… Show more •Led the paid digital marketing strategy, yielding 420 new members and $51.4M in deposit and loan growth.•Boosted local SEO rankings for branch locations achieving first-page positions across key search terms.•Increased Google Ad performance by growing clicks to 19.5% and reducing CPC by 9% within 3 months.•Improved organic traffic by 75% MoM by optimizing website content using Semrush and Microsoft Clarity.•Leveraged HubSpot data to craft personalized, multi-touch campaigns across owned media channels.•Collaborated with agencies and external vendors, delivering high-impact go-to-market campaigns. Show less

Baltimore, Maryland, United States

•Owned the SEM strategy achieving $60 million in deposit and loan growth and 500 new members.•Executed an on-page and local SEO strategy that increased organic search traffic by 50% MoM.•Improved the referral program from 10.2% to an increase of 63.27% from Q1 of 2022.•Managed a $300K marketing budget, to promote new product launches and branch locations. •Utilized a full stack of marketing technology to increase member share of wallet and engagement.

Baltimore, Maryland, United States

•Created a business development marketing strategy resulting in $200K in revenue and 250 new members.•Increased social media engagement by 90% and net followers by 53% in one year across Instagram etc.•Generated over 10K+ leads and collaborated with internal departments to close over $1M in new accounts.•Developed relationships with the Baltimore City YouthWorks program to increase brand recognition and visibility amongst GenZ and Gen Alpha, through community involvement and… Show more •Created a business development marketing strategy resulting in $200K in revenue and 250 new members.•Increased social media engagement by 90% and net followers by 53% in one year across Instagram etc.•Generated over 10K+ leads and collaborated with internal departments to close over $1M in new accounts.•Developed relationships with the Baltimore City YouthWorks program to increase brand recognition and visibility amongst GenZ and Gen Alpha, through community involvement and educational partnerships. Show less

Baltimore, Maryland Area

•Planned and executed national conventions for NAACP members, staff, influencers, and sponsors.•Facilitated team-building activities and managed all administrative tasks for the Events Planning team.•Managed event logistics, including venue selection, speaker contracts, and vendor management.•Assisted with website and Salesforce tasks for the BlackVoicesChangesLives.org site during the 2020 Presidential election.

Bowie, Maryland, United States

- Created the company’s brand identity, print media, and digital assets. - Conducted weekly meetings with the communications director to determine the brand's vision, look/feel, and finalize new project ideas and marketing campaigns.- Designed the company website using WIX/Adobe software and incorporated the recommended changes from the executive team to ensure timely publication.

District Of Columbia, United States

- Created and developed 3+ websites and email campaigns through Mailchimp, Wordpress, Godaddy and Wix to increase the company's online presence in less than 90 days. - Established and illustrated over 1,000+ digital assets to market the company through online and print media (capabilities statement, creative briefs/decks, brand toolkits, master company booklets, biographies etc.)- Designed and managed content across all relevant social media profiles using Adobe software and… Show more - Created and developed 3+ websites and email campaigns through Mailchimp, Wordpress, Godaddy and Wix to increase the company's online presence in less than 90 days. - Established and illustrated over 1,000+ digital assets to market the company through online and print media (capabilities statement, creative briefs/decks, brand toolkits, master company booklets, biographies etc.)- Designed and managed content across all relevant social media profiles using Adobe software and creating campaigns to enhance their social outreach. Show less

Washington, District Of Columbia, United States

- Organized over 20+ financial records and conducted budget reviews to maximize profits; defined, implemented, and revised operational policies and guidelines to improve productivity including the creation of contracts, job descriptions, on-boarding documents and training.- Hired and led the on-boarding process for over 30+ consultants and brand ambassadors, including conducting marketing campaigns to acquire new ambassadors and consultants. - Executed over 100+ large scale… Show more - Organized over 20+ financial records and conducted budget reviews to maximize profits; defined, implemented, and revised operational policies and guidelines to improve productivity including the creation of contracts, job descriptions, on-boarding documents and training.- Hired and led the on-boarding process for over 30+ consultants and brand ambassadors, including conducting marketing campaigns to acquire new ambassadors and consultants. - Executed over 100+ large scale events annually including: national conventions, auto shows, galas, award shows, store grand openings, corporate networking events, movie screenings, concerts. Show less

- Lead over 50+ weekly meetings with internal and external partners to accomplish event deadlines and tasks; communicated with over 20+ C-Level partners to book travel, organize agendas, manage consultants, and finalize travel itineraries.- Customized and created over 100+ standard of procedure documents, speaker invitation letters/scripts, client/consultant contracts, budget tables, expense and invoice worksheets/invoices. - Provided 1 on 1 support to the Principal of the firm… Show more - Lead over 50+ weekly meetings with internal and external partners to accomplish event deadlines and tasks; communicated with over 20+ C-Level partners to book travel, organize agendas, manage consultants, and finalize travel itineraries.- Customized and created over 100+ standard of procedure documents, speaker invitation letters/scripts, client/consultant contracts, budget tables, expense and invoice worksheets/invoices. - Provided 1 on 1 support to the Principal of the firm for over 100+ events to ensure all needs of the client were met in a timely and proactive fashion. Clients: Hyundai Hope on Wheels (HHOW), Genesis, KweliTv, JotakaFest, First Choice Sales, NAACP, HHOW Taste of Soul, Auto Show, and Celebration of Hope Awards) Show less

Owings Mills, Maryland

- Increased the branches customer service ratings from 70% (Somewhat Satisfied) to 97% (Completely Satisfied) with customers and body-shop accounts within the first month of transfer; helped the branch to hold the award for “Top Customer Service Branch in Group16” during five-month tenure at branch 1698.- Earned four “Top 100 Rankings” in Group16 for: sales, customer service, car sales leads, corporate accounts to earn entry into “Elite events.”- Scored 87% on the company skills test to… Show more - Increased the branches customer service ratings from 70% (Somewhat Satisfied) to 97% (Completely Satisfied) with customers and body-shop accounts within the first month of transfer; helped the branch to hold the award for “Top Customer Service Branch in Group16” during five-month tenure at branch 1698.- Earned four “Top 100 Rankings” in Group16 for: sales, customer service, car sales leads, corporate accounts to earn entry into “Elite events.”- Scored 87% on the company skills test to become eligible for promotion to a managerial position; learned effective leadership skills and managerial duties during professional development meetings and training. Show less

Owings Mills, Maryland

• Communicated rental agreement, protection, and upgrade options to increase store sales and generate daily income to exceed the stores total annual revenue above $15 per car daily average.• Earned (6) Consecutive Top 15 Rankings in Group 19 for: Sales, Customer Service, Car Sales Leads, Corporate Accounts and more to earn entry into company wide elite events; Generated 6 Car Sales through the Car Sales lead Program within the first four months of employment. • Interacted with… Show more • Communicated rental agreement, protection, and upgrade options to increase store sales and generate daily income to exceed the stores total annual revenue above $15 per car daily average.• Earned (6) Consecutive Top 15 Rankings in Group 19 for: Sales, Customer Service, Car Sales Leads, Corporate Accounts and more to earn entry into company wide elite events; Generated 6 Car Sales through the Car Sales lead Program within the first four months of employment. • Interacted with customers and navigated rental issues to improve the company’s brand and overall quality customer service; led and communicated business practices to management staff to display knowledge of the 4 CORE business areas, increase store sales and customer service engagement. Show less

Owings Mills, Maryland

• Plan and implement events to engage the Stevenson community• Facilitate team building activities amongst 51 residents to promote a sense of community• Mediate roommate agreements to work towards a common solution• Conduct room checks for over 300 residents to ensure safety

Owings Mills, Maryland

• Distributes event apparel and equipment for over 200 athletes: Lacrosse, Football, Basketball, Soccer, Volleyball, Tennis, Softball• Manages communication for over 200 coaches, staff, and athletes: coordinate practice times, game setup, uniform distribution

Owings Mills, Maryland

• Manage over 30 player statistics and game day table responsibilities for over 60 events, including communicating effectively with referee’s and game day personnel• Record accurate player and technical operations during events

Owings Mills, Maryland

• Provides technical support by filming practice drills, games, and operating the game clock• Organizes team equipment and distribution for over 200 athletes combined• Provides technical support for 60+ sporting events, including computing statistics, filming games and practices

Owings Mills, Maryland

• Communicate daily with career counselors at high schools through email to plan visits and send admission packets• Represent the University at open houses and local high schools to recruit prospective students• Collaborate with admissions counselors to send campus visit reminders• Review High School Transcripts for Admissions Counselors to approve.

Owings Mills, Maryland

• Provides technical support by filming practice drills, games, and operating the game clock• Organizes team equipment and distribution for over 200 athletes combined• Provides technical support for 60+ sporting events, including computing statistics, filming games and practices

Owings Mills, Md

• Developed 8 hard news stories for the school’s online webpage • Interviewed 13 athletic coaches and players, as well as 3 faculty members• Communicated with news staff daily to accomplish task deadlines

Bachelor Of Science (B.S.), Business/Corporate Communications, 3.5 Cum Lade

Activities and Societies: SGA Senator Campus Crusade for Christ (CRU) Male Initiative of Leadership and Excellence (M.I.L.E.) Fellowship.

Diploma, High School Diploma

Activities and Societies: Society 1:29 (Christian Club) Basketball Football Internship Track