Rob Mitchell Email & Phone Number

San Diego, California, United States

Irvine, Ca, Us

- Digital Transformation Leader: Spearheaded digital transformation initiatives for the Orange Circle Studio family of brands, leading a high-performing team of ecommerce, digital marketing, and customer support professionals. Technical optimization led to a 35% decrease in monthly technology spend.- Collaborative Leadership: Fostered a positive and communicative work environment, empowering team members to contribute to strategic decision-making and driving innovation.- Multi-Channel Marketing Expert: Developed and executed comprehensive digital marketing strategies across multiple channels, including SEO, SEM, paid media, email/SMS marketing, web development, Amazon, and content marketing.- Data-Driven Optimization: Utilized data analytics tools to measure performance, identify opportunities, and optimize campaigns, resulting in 50% increase in SEM ROAS and a 20% increase in overall revenue.- Customer-Centric Approach: Analyzed customer behavior and market trends to develop targeted and personalized marketing campaigns, enhancing customer engagement and driving sales.- Shopify Platform Mastery: Led Shopify merchandising, development, and strategy, implementing conversion rate optimization techniques to maximize online sales and customer satisfaction. - Efficient Inventory Management: Implemented and maintained a robust inventory management system with optimized processes to guarantee accurate product availability and on-time order fulfillment, minimizing stock-outs and improving customer satisfaction.- Business Growth Driver: Contributed to the leadership team's efforts to improve sales and profitability for JuJuBe, Studio Oh!, and Orange Circle Studio. Spearheaded changes that led to significant improvements in the P&L for both the digital and Amazon teams. - Innovation Champion: Stayed up-to-date on emerging technologies and industry trends to drive digital innovation and maintain a competitive edge.

San Diego, Ca, Us

- Empowered Ecommerce Team: Led and mentored a team of 9 ecommerce professionals, providing ongoing coaching, performance feedback, and skill development opportunities to foster a culture of continuous learning and growth.- Ecommerce Visionary: Developed and executed the overall ecommerce strategy for Satechi, aligning it with the company's business objectives of revenue and overall market share online and on Amazon.- Headless Website Launch: Oversaw the design, development, and successful launch of the new satechi.net headless website, leveraging new technology to improve site performance and user experience, resulting in 72% fast load time, improved mobile functionality, and more user interaction.- Data-Driven Growth: Conducted in-depth market research and competitor analysis to identify emerging trends, new market opportunities, and areas for significant growth in the company's ecommerce sector. Implemented these insights to develop actionable strategies and drive market expansion.- Profitability Architect: Developed and implemented data-driven pricing strategies, promotions, and discount structures to maximize customer acquisition, retention, and sales growth on the Satechi site and Amazon channels. - Data-Driven Performance Improvement: Monitored key ecommerce KPIs like conversion rate, average order value, customer lifetime value, and overall revenue. Analyzed data and leveraged insights to make data-driven decisions and optimize performance across the entire ecommerce funnel.- Omnichannel Marketing Leader: Developed and executed comprehensive online marketing campaigns across various channels, including SEO, PPC advertising, email marketing, social media marketing, and affiliate marketing. This multi-channel approach resulted in 25% increase in site sessions in the first 3 months while driving a conversion rate increase of 22%.

Carlsbad, California, Us

- DTC Revenue Champion: Increased DTC revenue on coola.com by 300+% over a two-year period through strategic initiatives and data-driven optimization of the customer journey.- Paid Media: Led a 2x growth in paid media (social, SEM, display) views, resulting in significant increases in brand awareness, website traffic, and ultimately, revenue growth.- Conversion and AOV: Drove strong growth in COOLA and Bare Republic conversions and average order value (AOV) through effective customer segmentation, targeted marketing campaigns, and improved website user experience.- Global Expansion Strategist: Spearheaded the successful launch of COOLA online in the UK, Spain, and Germany, expanding the brand's reach to new international markets and driving revenue growth.- Customer Service: Led a highly talented team of internal and external customer service representatives who consistently achieved a CSAT score of over 90%, demonstrating exceptional customer satisfaction.- Data-Driven Leader: Measured and reported on DTC sales, digital ad performance, and customer service metrics, providing valuable insights for data-driven decision-making and performance improvement.- Integrated Marketing: Partnered closely with Marketing teams to plan, design, execute, and report on successful digital marketing and social media campaigns, ensuring brand consistency and maximizing campaign effectiveness.- Teamwork: Collaborated effectively with internal teams across departments, as well as external vendors to ensure seamless customer service and deliver an exceptional overall customer experience.- Profitable P&L Management: Held complete ownership and responsibility for the full P&L of the ecommerce and CX departments, driving financial growth and profitability.

Carlsbad, California, Us

- DTC Revenue Architect: Built coola.com sales from $900,000 to $3.7 million in a three-year period, representing a growth of over 300%.- Streamlined Ecommerce Operations: Managed and executed a successful migration of coola.com and gobareoutside.com from Magento to Shopify. This resulted in improved sales performance, simplified reporting, and enhanced user experience.- Digital Marketing Leader: Planned and executed comprehensive digital marketing campaigns across various channels, including SEO/SEM, marketing automation, email marketing, and display advertising, to drive brand awareness and online sales.- Data-Driven Marketing: Measured and reported on the performance of all digital marketing campaigns, analyzing them against set goals (ROI and KPIs) to identify areas for improvement and maximize campaign effectiveness.- Team Player: Developed strong working relationships with all members of the brand team across the company, fostering collaboration and alignment to achieve shared goals.- Conversion Optimization Expert: Collaborated with internal teams to create high-converting landing pages and optimize user experience for both websites, driving higher sales and brand awareness.- Customer Centricity: Utilized strong analytical skills to evaluate the end-to-end customer experience across multiple channels and touchpoints, identifying opportunities for improvement and ensuring customer satisfaction.- Strategic Partnership Builder: Collaborated effectively with agencies and other brand vendors, leveraging their expertise to achieve marketing goals and build a strong brand ecosystem.

Carlsbad, Ca, Us

- Digital Brand Visionary: Created a compelling vision for the digital customer experience, ensuring a consistent and effective brand experience across all platforms.- Digital Marketing Strategy and Execution: Led the development and implementation of comprehensive digital marketing strategies, including SEO/SEM, email marketing, social media, and display advertising.- Ecommerce Growth and Optimization: Drove significant revenue growth through e-commerce channels by focusing on both acquisition and retention strategies, including SEO, SEM, CRM, and loyalty programs.- Digital Platform Management: Provided oversight of the Digital Communications platform (Salesforce/Pardot), ensuring optimal performance and data-driven insights.- Team Leadership and Development: Recruited, built, and motivated a high-performing team of marketing professionals to achieve business objectives and exceed customer expectations.

Carlsbad, Ca, Us

- Brand Leadership: Managed the ResorTime brand and 20+ managed or owned properties within the Grand Pacific Resorts portfolio.- Team Management: Led a team of Marketing Coordinators and creators responsible for print, brand management, web, ecommerce, email campaigns, reputation management, and social media.- Digital Transformation: Collaborated with third-party web, content, and development companies to develop a new brand identity and build out various websites and digital campaigns, expanding the online presence of ResorTime and Grand Pacific Resorts.- Web Analytics and Performance Optimization: Utilized Google Analytics to monitor website performance and identify areas for improvement.- Paid Media Strategy: Created, budgeted, and supervised all SEM and retargeting campaigns to drive website traffic and generate leads.- Social Media Management: Oversaw social media campaigns, setting social media policies, writing standards, and training employees on best practices.- Website Development and UX: Supervised the development and user experience design of resort websites, ensuring a seamless user journey.- Ecommerce and Inventory Management: Contributed to online merchandising and inventory management, optimizing product listings and driving sales.- SEO Strategy: Developed and implemented SEO standards and policies to improve website visibility and organic search rankings.

Plano, Tx, Us

Lead UI, branding designer and developer for ACTIVE’s SharePoint intranet and owner of the corporate social networks. Leader of a corporate team tasked with designing, developing and implementing a SharePoint instance for all internal communications.I managed the design and development of all sites for each department and team at ACTIVE. For each team I lead the team meetings, created the project plans, did case studies, and assigned tasks to each member of the team.I created the user interface design along with all HTML and CSS in SharePoint in keeping with ACTIVE’s brand strategy. As part of this project I developed training plans and documents for SharePoint end users, designers and owners. After creating the training plans I was responsible for training all designers and owners on SharePoint throughout the company.As the owner of all corporate social channels I am responsible for all branding and digital media on these channels: Facebook, YouTube, Google+, Twitter and LinkedIn.

San Diego, Ca, Us

Worked directly with clients to optimize their website for SEO while leading a team of developers and SEO experts. Implemented the code and layout for the best SEO results using HTML, CSS, and jQuery. Helped drive the company initiative as it was related to technology and development. Setup and implemented CMS for clients and optimized for SEO.

Design and develop visually appealing sites for various clients seeking greater exposure to their customer base. Focus is on the smaller business market to support individual needs. All sites are done with hand written HTML/CSS and jQuery.

San Diego, California, Us

Member of a 5-person Web Development team tasked to create, update and maintain PETCO.com.Responsible for hand-coding all HTML, CSS and JavaScript on PETCO.com and various Intranet sites. Managed the relationships with third party vendors and consultants working on the site. Lead the effort to revamp the eCommerce checkout process on PETCO.com. This involved research, tracking data, UI, case studies, A/B testing, designing and coding the HTML/CSS for the process.Accountable for the layout and creation of all new pages and Marketing emails. Interfaced closely with back-end developers to merge HTML and .NET C# pages. Diligently worked on each page to ensure a positive user experience while maintaining a consistent User Interface.

Worked with the Web Development team to create new websites and modify existing sites owned by VISTA. Responsible for page layout, page creation and worked closely with a team of people to keep sites up to date and operating efficiently Obtained valuable web design and development concepts along with numerous web authoring tools and WYSIWIG programs.

Provided Technical Support and training for Vistainfo clients and Account ExecutivesAssisted with the testing of new software releases and new products

Headed up the testing and documentation of several web projectsLearned valuable skills in testing and modifying several VISTAinfo Websites

Provided Technical Support and training for Vistainfo clients and Account ExecutivesAssisted with the testing of new software releases and new products

Geocoded fire boundary data using MapInfo

Bachelor Of Arts, Environmental Geography And Natural Resources

Html5 & Css3

Jquery

C#

General

Computer Science