Andrea Walters Email and Phone Number
Results-driven Marketing & eCommerce professional with significant experience in self-directed positions requiring the execution of complex projects in partnership with stakeholders across multiple disciplines. Demonstrated effective communication and multi-tasking skills, and adaptable team player recognized for willingness to learn accompanied by the passion to educate others.
Marriott International
View- Website:
- marriott.com
- Employees:
- 206259
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Director Of Marketing, Managed By Marriott, Marriott Select Brand Hotels, Us And CanMarriott InternationalCharlotte, Nc, Us -
Director Of Marketing, Managed By Marriott, Marriott Select Brand Hotels, Us/CanMarriott International Jan 2023 - Present -
Senior Field Marketing Manager, Marriott Select Brands, EastMarriott International Nov 2021 - Jan 2023 -
Marketing Manager, Marriott Select Brands, EastMarriott International Mar 2021 - Nov 2021• Effectively identifies and executes key leisure driven tactics for a portfolio of 135+ Managed by Marriott Select Brand hotels across the Americas Eastern Region participating in Marketing Shared Services• Provides leadership and supervision to three Marketing Coordinators• Helps develop organizational strategies and KPIs to meet and exceed stakeholders expectations and to further the growth of our organization• Serves as a subject matter expert in leisure driven activities including but not limited to paid media, photography distribution, offers pull through, Marriott.com hotel website, OTA websites, renovation tactics and monthly reporting• Successful communicator between Area Directors, General Managers and ownership groups• Aligns with Marriott Digital Services to coordinate Paid Media and SEO strategies -
Brand, Marketing, & Digital, Field Marketing Manager, New Builds & Transitions, North AmericaMarriott International Oct 2019 - Feb 2021Americas• Align with Sales, Operations and Revenue Management counterparts to identify key business opportunities and develop full-scope pre-opening and post opening marketing plans for portfolio of Premium and Select brand properties across North America• Plan, coordinate and execute strategies to support growth and retention of business while concurrently developing relationships with clients both internally and externally• Lead monthly review meeting with portfolio of properties to ensure strategies and key performance indicators are being delivered and adjusting strategies to meet and exceed stakeholder expectations• Successfully managed and opened a portfolio of 20 hotels across the United States• Effective communicator between brand teams and the field as the Courtyard Brand Ambassador -
Brand, Marketing, & Digital, Field Marketing Manager, MidatlanticMarriott International Jan 2018 - Oct 2019Charlotte, North Carolina Area• Managed portfolio of Full Service, Select Service, Extended Stay, Luxury, Resort, Franchised and Managed Charlotte, North Carolina hotels with combined budget of $1 million• Lead communication between Field Marketing US, CALA and Canada teams with the Courtyard Brand team as the Courtyard Brand Ambassador• Aligned with Digital, Promotions, Creative, Social Media and PR Centers of Excellence to provide best in class marketing services• Built, supported and leveraged Elevated Hotel Websites• Aligned with Destination, Sales, Revenue and Franchise counterparts to launch key promotions and demand generation campaigns• Effectively integrated hotels into the new Brand, Marketing and Digital organization by upselling services and achieving incremental funding for Paid Media for all properties• Successfully upsold properties into promotions tactics including Courtyard Rise and Dine, Weekender Breakfast Package, Youth Sports Promotion, Luxury Promotion, Resorts Promotions, ePro Direct and Local Email Campaign Builder• Collaborated with New Builds & Transitions team in support of dual pad complex opening and support renovation efforts by conducting photo shoots, video shoots, paid media support, social media and press release guidance -
Manager Marketing & Ecommerce, Marriott Select Brands, SoutheastMarriott International Jan 2015 - Dec 2017Southeast RegionAccomplishment: 2015 Marketing & eCommerce Team of the Year US Select Service Extended Stay Merchandising 360 Team• Managed portfolio of 16 Marriott Select Brand properties across Georgia, Tennessee, Alabama, Arkansas, and North Carolina with combined budget of $240,000• Managed Search Engine Optimization along side Wpromote, managed Online Travel Agencies (OTA) Travel Ads via Expedia and optimized the PLUS Go Direct program • Attended and coordinated photo shoots, owner's meetings, strategy calls, revenue generation meetings, quarterly business reviews, market meetings and deep dive meetings• Developed marketing plans and strategies based upon hotel's needs to achieve their goals while maintaining budget -
Marketing & Ecommerce Coordinator, Marriott Select Brands, MidatlanticMarriott International Dec 2012 - Jan 2015Eastern RegionAccomplishment: Recognized as a Strong Performer (SP) during 2012 through 2014 Hourly Process Performance Reviews• Provided Marketing & Ecommerce elevated support for MidAtlantic Region supporting 55+ hotels and Marketing & Ecommerce Managers• Responsible for maintaining, auditing and updating Hotel Websites, Online Travel Agencies (OTA), Convention and Visitors Bureaus (CVB), AAA content and photography• Created sales collateral via Brandworks, Marriott Digital Asset Management (MDAM), Sales Companion and Marriott Essentials• Completed stretch projects including acting as the Marketing & Ecommerce Manager for 2 hotels, developing process manuals and training new associates -
Senior Account Executive Sales Support, MidatlanticMarriott International Feb 2010 - Dec 2012Charlotte, North Carolina AreaAccomplishment: World Class Talent Award for Quarter 2. 2012Accomplishment: HPP Review for 2011 overall rating Key Contributor (K)Accomplishment: Certified SFA Web SME Subject Matter Expert• Provided sales administrative support to the Senior Account Executives supporting 115+ hotels throughout the Mid-Atlantic region• Lead liaison for top account bookings turned over from assigned Account Executive; Account Management experience• Executed the operational aspects of business booked such as building and sourcing leads, customer correspondence• Collaborated with the Regional Sales Offices and Enterprise Sales Team Organizations to support overall business objects -
Sales Assistant To Market Sales Leader, North And South CarolinaMarriott International Jan 2009 - Feb 2010Charlotte, North Carolina AreaAccomplishment: Power of One Carolina World Class Talent Award for Period 9. 2009• Provided executive-level administrative support to the Market Sales Leader of the Carolinas Area sales team supportive of 25+ hotels and served as a primary point of contact and liaison between senior management, sales teams, personnel and clients• Developed processes to better help and promote our sales organization while meeting deadlines -
Real Estate BrokerExp Realty May 2022 - Jan 2023REALTOR® -
Spa Group SalesThe Ballantyne Hotel And Lodge May 2007 - Sep 2008Charlotte, North Carolina AreaAccomplishment: Promoted from Spa Coordinator/Attendant to Group Sales Coordinator within 6 months of employment -
Graphic Designs And Rapid Copy Administrative Assistant - University Printing And GraphicsEast Carolina University Sep 2004 - Apr 2007Greenville, North Carolina Area -
Event Management Recreations InternHilton Grand Vacations May 2006 - Aug 2006Orlando, Florida Area -
Spa Coordinator, Swim Coach, Administrative Assistant - Lighthouse Point Yacht And Raquet ClubCity Of Lighthouse Point Sep 2000 - May 2003Lighthouse Point, Fl
Andrea Walters Education Details
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Marketing
Frequently Asked Questions about Andrea Walters
What company does Andrea Walters work for?
Andrea Walters works for Marriott International
What is Andrea Walters's role at the current company?
Andrea Walters's current role is Director of Marketing, Managed by Marriott, Marriott Select Brand Hotels, US and CAN.
What schools did Andrea Walters attend?
Andrea Walters attended East Carolina University.
Who are Andrea Walters's colleagues?
Andrea Walters's colleagues are Wenny Kho, Terri Hyden, Shivam Suneja, Priyank Vaishnav, Bobbie Seelin, Esteban Martinez, Jessica Owsley.
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