Andrea Walters

Andrea Walters Email and Phone Number

Director of Marketing, Managed by Marriott, Marriott Select Brand Hotels, US and CAN @ Marriott International
Charlotte, NC, US
Andrea Walters's Location
Charlotte, North Carolina, United States, United States
About Andrea Walters

Results-driven Marketing & eCommerce professional with significant experience in self-directed positions requiring the execution of complex projects in partnership with stakeholders across multiple disciplines. Demonstrated effective communication and multi-tasking skills, and adaptable team player recognized for willingness to learn accompanied by the passion to educate others.

Andrea Walters's Current Company Details
Marriott International

Marriott International

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Director of Marketing, Managed by Marriott, Marriott Select Brand Hotels, US and CAN
Charlotte, NC, US
Website:
marriott.com
Employees:
206259
Andrea Walters Work Experience Details
  • Marriott International
    Director Of Marketing, Managed By Marriott, Marriott Select Brand Hotels, Us And Can
    Marriott International
    Charlotte, Nc, Us
  • Marriott International
    Director Of Marketing, Managed By Marriott, Marriott Select Brand Hotels, Us/Can
    Marriott International Jan 2023 - Present
  • Marriott International
    Senior Field Marketing Manager, Marriott Select Brands, East
    Marriott International Nov 2021 - Jan 2023
  • Marriott International
    Marketing Manager, Marriott Select Brands, East
    Marriott International Mar 2021 - Nov 2021
    • Effectively identifies and executes key leisure driven tactics for a portfolio of 135+ Managed by Marriott Select Brand hotels across the Americas Eastern Region participating in Marketing Shared Services• Provides leadership and supervision to three Marketing Coordinators• Helps develop organizational strategies and KPIs to meet and exceed stakeholders expectations and to further the growth of our organization• Serves as a subject matter expert in leisure driven activities including but not limited to paid media, photography distribution, offers pull through, Marriott.com hotel website, OTA websites, renovation tactics and monthly reporting• Successful communicator between Area Directors, General Managers and ownership groups• Aligns with Marriott Digital Services to coordinate Paid Media and SEO strategies
  • Marriott International
    Brand, Marketing, & Digital, Field Marketing Manager, New Builds & Transitions, North America
    Marriott International Oct 2019 - Feb 2021
    Americas
    • Align with Sales, Operations and Revenue Management counterparts to identify key business opportunities and develop full-scope pre-opening and post opening marketing plans for portfolio of Premium and Select brand properties across North America• Plan, coordinate and execute strategies to support growth and retention of business while concurrently developing relationships with clients both internally and externally• Lead monthly review meeting with portfolio of properties to ensure strategies and key performance indicators are being delivered and adjusting strategies to meet and exceed stakeholder expectations• Successfully managed and opened a portfolio of 20 hotels across the United States• Effective communicator between brand teams and the field as the Courtyard Brand Ambassador
  • Marriott International
    Brand, Marketing, & Digital, Field Marketing Manager, Midatlantic
    Marriott International Jan 2018 - Oct 2019
    Charlotte, North Carolina Area
    • Managed portfolio of Full Service, Select Service, Extended Stay, Luxury, Resort, Franchised and Managed Charlotte, North Carolina hotels with combined budget of $1 million• Lead communication between Field Marketing US, CALA and Canada teams with the Courtyard Brand team as the Courtyard Brand Ambassador• Aligned with Digital, Promotions, Creative, Social Media and PR Centers of Excellence to provide best in class marketing services• Built, supported and leveraged Elevated Hotel Websites• Aligned with Destination, Sales, Revenue and Franchise counterparts to launch key promotions and demand generation campaigns• Effectively integrated hotels into the new Brand, Marketing and Digital organization by upselling services and achieving incremental funding for Paid Media for all properties• Successfully upsold properties into promotions tactics including Courtyard Rise and Dine, Weekender Breakfast Package, Youth Sports Promotion, Luxury Promotion, Resorts Promotions, ePro Direct and Local Email Campaign Builder• Collaborated with New Builds & Transitions team in support of dual pad complex opening and support renovation efforts by conducting photo shoots, video shoots, paid media support, social media and press release guidance
  • Marriott International
    Manager Marketing & Ecommerce, Marriott Select Brands, Southeast
    Marriott International Jan 2015 - Dec 2017
    Southeast Region
    Accomplishment: 2015 Marketing & eCommerce Team of the Year US Select Service Extended Stay Merchandising 360 Team• Managed portfolio of 16 Marriott Select Brand properties across Georgia, Tennessee, Alabama, Arkansas, and North Carolina with combined budget of $240,000• Managed Search Engine Optimization along side Wpromote, managed Online Travel Agencies (OTA) Travel Ads via Expedia and optimized the PLUS Go Direct program • Attended and coordinated photo shoots, owner's meetings, strategy calls, revenue generation meetings, quarterly business reviews, market meetings and deep dive meetings• Developed marketing plans and strategies based upon hotel's needs to achieve their goals while maintaining budget
  • Marriott International
    Marketing & Ecommerce Coordinator, Marriott Select Brands, Midatlantic
    Marriott International Dec 2012 - Jan 2015
    Eastern Region
    Accomplishment: Recognized as a Strong Performer (SP) during 2012 through 2014 Hourly Process Performance Reviews• Provided Marketing & Ecommerce elevated support for MidAtlantic Region supporting 55+ hotels and Marketing & Ecommerce Managers• Responsible for maintaining, auditing and updating Hotel Websites, Online Travel Agencies (OTA), Convention and Visitors Bureaus (CVB), AAA content and photography• Created sales collateral via Brandworks, Marriott Digital Asset Management (MDAM), Sales Companion and Marriott Essentials• Completed stretch projects including acting as the Marketing & Ecommerce Manager for 2 hotels, developing process manuals and training new associates
  • Marriott International
    Senior Account Executive Sales Support, Midatlantic
    Marriott International Feb 2010 - Dec 2012
    Charlotte, North Carolina Area
    Accomplishment: World Class Talent Award for Quarter 2. 2012Accomplishment: HPP Review for 2011 overall rating Key Contributor (K)Accomplishment: Certified SFA Web SME Subject Matter Expert• Provided sales administrative support to the Senior Account Executives supporting 115+ hotels throughout the Mid-Atlantic region• Lead liaison for top account bookings turned over from assigned Account Executive; Account Management experience• Executed the operational aspects of business booked such as building and sourcing leads, customer correspondence• Collaborated with the Regional Sales Offices and Enterprise Sales Team Organizations to support overall business objects
  • Marriott International
    Sales Assistant To Market Sales Leader, North And South Carolina
    Marriott International Jan 2009 - Feb 2010
    Charlotte, North Carolina Area
    Accomplishment: Power of One Carolina World Class Talent Award for Period 9. 2009• Provided executive-level administrative support to the Market Sales Leader of the Carolinas Area sales team supportive of 25+ hotels and served as a primary point of contact and liaison between senior management, sales teams, personnel and clients• Developed processes to better help and promote our sales organization while meeting deadlines
  • Exp Realty
    Real Estate Broker
    Exp Realty May 2022 - Jan 2023
    REALTOR®
  • The Ballantyne Hotel And Lodge
    Spa Group Sales
    The Ballantyne Hotel And Lodge May 2007 - Sep 2008
    Charlotte, North Carolina Area
    Accomplishment: Promoted from Spa Coordinator/Attendant to Group Sales Coordinator within 6 months of employment
  • East Carolina University
    Graphic Designs And Rapid Copy Administrative Assistant - University Printing And Graphics
    East Carolina University Sep 2004 - Apr 2007
    Greenville, North Carolina Area
  • Hilton Grand Vacations
    Event Management Recreations Intern
    Hilton Grand Vacations May 2006 - Aug 2006
    Orlando, Florida Area
  • City Of Lighthouse Point
    Spa Coordinator, Swim Coach, Administrative Assistant - Lighthouse Point Yacht And Raquet Club
    City Of Lighthouse Point Sep 2000 - May 2003
    Lighthouse Point, Fl

Andrea Walters Education Details

Frequently Asked Questions about Andrea Walters

What company does Andrea Walters work for?

Andrea Walters works for Marriott International

What is Andrea Walters's role at the current company?

Andrea Walters's current role is Director of Marketing, Managed by Marriott, Marriott Select Brand Hotels, US and CAN.

What schools did Andrea Walters attend?

Andrea Walters attended East Carolina University.

Who are Andrea Walters's colleagues?

Andrea Walters's colleagues are Wenny Kho, Terri Hyden, Shivam Suneja, Priyank Vaishnav, Bobbie Seelin, Esteban Martinez, Jessica Owsley.

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