National, award-winning, marketing, and communications professional with added experience in crisis management and media relations within the insurance, financial, SaaS technology, nuclear and education sectors. Experience working within multiple business sectors including not-for-profit, membership-based organizations, government, and corporate sectors in Canada and the U.S. Passionate with creative, strategic, analytical, and technical strengths; capable of translating objectives into actionable tasks; and executing campaigns or projects from ideation to completion. An astute project and logistical manager, as well as a researcher of innovative, best practices to connect, engage, and retain customer loyalty. A natural storyteller, content strategist, and diversified writer of multiple voices for various formats. Skillful in producing strategically positioned content for a wide cross-section of digital and traditional (print) assets e.g., websites, social media, digital channels, (e)newsletters, and proposals (RFPs). Experienced in composing strategically crafted key messages, positioning statements, and talking points concisely and clearly. Talented in creating strategic, customer-centric content, incorporating thought leadership, and distributing material that reflects the company's community and social efforts e.g., sustainability, environmental (carbon-free), governance, and social impact projects that reflect corporate value, community commitment, and reputation trust. Solutions-focused, technically and analytically driven by targeted and key performance metrics with the goal of maximizing value, sustainability, and customer trust. Experienced in creating, and managing customized vendor networks including French translation, creative services, distribution, and fulfillment.
Lifebridge Health Management
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Marketing Communications Content StrategyLifebridge Health Management Jul 2000 - PresentToronto, Ontario*Originating marketing and communications campaigns from ideation to completion including aligning strategic objectives with actionable tasks, optimizing platforms, and determining resources, budgets, and timing. *Creating, and curating content to drive engagement, lead generation, SEO, and overall performance. *Incorporating KPI performance into campaign strategy and aligning with targeted distribution audience(s). *Originating customer-centric content strategies to promote audience engagement, and awareness, and connect with the targeted audience(s) via the optimal platform(s), measuring performance outcomes, and customer feedback. *Designing announcements, brochures, posters, invitations, reports, and PowerPoint presentations. *Collaborating cross-functionally (internally, externally) precision monitoring project time/budget status. *Storyteller, and content strategist for all communications including blogs, videos, brochures, social media, website, (e)newsletters, key messages, features, talking points, and employee, and stakeholder communications. *Managing publishing calendars; creation and distribution of surveys; social media/channel/website content management uploads including all content, photography, videos, and announcements; website functionality. *Managing, and mentoring 4 direct reports, external vendor resources, timelines, budgets, and project management. *Creating media opportunities, and interviews, preparing key messages, positioning statements, and Q&As. *Spokesperson training, conducting proactive reputation management and crisis contingency plans. *Creating and managing the department's centralized dashboard: style guide, branding, department asset archive.
Mary Malone Skills
Mary Malone Education Details
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Mcmaster UniverstiyPre-Medicine/Medicine
Frequently Asked Questions about Mary Malone
What company does Mary Malone work for?
Mary Malone works for Lifebridge Health Management
What is Mary Malone's role at the current company?
Mary Malone's current role is Marketing Communications Content Strategy.
What schools did Mary Malone attend?
Mary Malone attended Mcmaster Universtiy.
What skills is Mary Malone known for?
Mary Malone has skills like Leadership, Microsoft Office, Writing, Microsoft Word, Project Management, Management, Team Building, Social Media, Marketing, Microsoft Excel, Communication, Health Insurance.
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