Abhik Bhattacharya Email & Phone Number

Bengaluru, Karnataka, India

. Handling a monthly budget of $50K for ABM campaigns through channels like LI, GDN,SEM etc tosupport sales effort. Closely working with Product team to create highly engaging content for o Paid campaigns(ABM)-Creative & LP content through LI,GDN & SEM ▪ Hacked key features of major ABM tools like 6th sense,Rollworks,Terminus by exploring various features of LI & GDN in turn saving $50K annually o Email Marketing campaigns to drive engagement on Landing Pages o SEO- through detailed keyword research, On-page & Off-page optimization

Bengaluru, Karnataka, India

. Heading the digital marketing division of Vedantu(Speciality BU) ,a team of 9 people across various departments(performace marketing-SEM/Display/YouTube/Facebook/Instagram;SEO;Email/SMS marketing) to drive in leads resulting in final revenues

Bangalore

• Providing 360-degree Consulting service across all digital channels for all business verticals including but not limited to E-commerce, BFSI, Automobile, Consumer Durables, FMCG, Healthcare, Global Travel etc.• Subject matter expert in providing digital marketing solutions across Social Media channels, Search engine (Google and Bing), programmatic marketing,3rd party audience targeting and Marketing automation• Successfully turned around the digital business of many Fortune 50 companies via the implementation of appropriate digital marketing strategies

Gurgaon, India

• Responsible for planning and executing all SEO (On-page, Off-page and technical), SEM, SMM, Online reputation Management E-mail/SMS Marketing, display advertising campaigns. • Manage Brand Equity of Fortis healthcare with a robust Online Reputation Management (ORM) Strategy via social media channels (Facebook /Instagram and Twitter) and other independent online influencers like health bloggers• A data-driven SEO synced content marketing strategy to increase organic rankings via blogs, infographics, and videos• Detailed and regular analysis of the various ad campaigns across all digital channels to understand the effectiveness of inbound marketing activities and follow it with customized A/B testing strategies to improve the performance of the campaigns

Gurgaon

• Responsible for planning and executing all SEO (On page, Off-page), SEM, SMM, Online reputation Management E-mail/SMS Marketing, display advertising campaigns• A regular data-driven ongoing strategy to optimize cost of acquisition, increase revenue on all digital assets of IIFL Home Loans• A data-driven SEO synced content marketing strategy to increase organic rankings via blogs, infographics and educational videos on home buying• Detailed analysis of the various ad campaigns to understand the effectiveness of the inbound marketing activities using ADOBE MEDIA OPTIMIZER(AMO), Google AdWords, Omniature and Google Analytics• A/B testing of various campaigns to understand the effectiveness of the campaigns

Chandigarh Area, India

• Was managing 1 CR annual budget for paid channels including- PPC, display, programmatic, social and Email.• Regular ongoing campaign and SEO (On-page, Off-page and technical) optimization to meet business KPIs• Growth hacking by creating relevant audience pool and content assets to increase site traffic and convert them into an engaged and loyal customer base for Fashion raga.

Pune Area, India

Responsible for Branding(Online & Offline) for new product launches along with ongoing marketing activities(Online & Offline)

Jamshedpur Area, India

Responsible for Branding(Online & Offline) for new product launches along with ongoing marketing activities(Online & Offline)

Gurgaon, India

Responsible for Branding(Online & Offline) for new product launches along with ongoing marketing activities(Online & Offline)

Pgdm, Marketing Operations

Activities and Societies: Mess Committe

B Tech, Mechanical Engg

Activities and Societies: Started the Yoga club in NIT Durgapur, Used to teach Yoga for A community of old people and women in Durgapur