𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:• 𝐋𝐞𝐚𝐝 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: Directed 𝐦𝐮𝐥𝐭𝐢-𝐜𝐡𝐚𝐧𝐧𝐞𝐥 𝐥𝐞𝐚𝐝 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 efforts to fuel the Business Development team, combining 𝐨𝐧𝐥𝐢𝐧𝐞 𝐚𝐧𝐝 𝐨𝐟𝐟𝐥𝐢𝐧𝐞 𝐜𝐡𝐚𝐧𝐧𝐞𝐥𝐬 for a robust pipeline through 𝐢𝐧𝐛𝐨𝐮𝐧𝐝 𝐚𝐧𝐝 𝐨𝐮𝐭𝐛𝐨𝐮𝐧𝐝 tactics.• 𝐄𝐯𝐞𝐧𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Organized targeted 𝐁𝟐𝐁 𝐞𝐯𝐞𝐧𝐭𝐬 to attract qualified leads, ensuring high engagement rates and optimized lead capture. Enhanced event-driven strategies to maximize ROI.• 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬: Established and managed partnerships to drive client acquisition, expanding market reach and enhancing almentor’s brand presence across sectors.• 𝐒𝐩𝐞𝐜𝐢𝐚𝐥 𝐏𝐫𝐨𝐣𝐞𝐜𝐭𝐬 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩: Oversaw critical projects in the 𝐁𝟐𝐁 𝐚𝐧𝐝 𝐠𝐨𝐯𝐞𝐫𝐧𝐦𝐞𝐧𝐭 𝐬𝐞𝐜𝐭𝐨𝐫𝐬, focusing on high-visibility initiatives with significant impact on almentor’s growth.𝐒𝐩𝐞𝐜𝐢𝐚𝐥 𝐏𝐫𝐨𝐣𝐞𝐜𝐭𝐬:• 𝐌𝐨𝐰𝐚𝐚𝐝𝐚 𝐏𝐫𝐨𝐣𝐞𝐜𝐭: Spearheaded this social initiative, collaborating with government bodies to fulfill impactful, community-oriented objectives.• 𝐂𝐨𝐫𝐩𝐨𝐫𝐚𝐭𝐞 𝐀𝐥𝐥𝐢𝐚𝐧𝐜𝐞𝐬: Orchestrated partnerships with 𝐂𝐈𝐁 and 𝐄𝐁𝐑𝐃, strengthening almentor’s presence in the financial sector while opening channels for new growth.• 𝐃𝐄𝐂𝐈 𝐏𝐫𝐨𝐣𝐞𝐜𝐭: Directed the 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐘𝐨𝐮𝐭𝐡 𝐈𝐧𝐢𝐭𝐢𝐚𝐭𝐢𝐯𝐞 (𝐃𝐄𝐂𝐈), a groundbreaking project with the Egyptian government and 𝐌𝐢𝐧𝐢𝐬𝐭𝐫𝐲 𝐨𝐟 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬, targeting youth development in technology and digital skills.

𝐑𝐨𝐥𝐞:As the Marketing Manager, I took on a broader leadership role, overseeing the entire marketing function, leading the team, and driving strategic decisions. I was responsible for ensuring that our campaigns not only generated high-quality leads but also stayed competitive in an ever-tightening real estate market. I played a pivotal role in ensuring the alignment between marketing and sales, leading cross-functional teams, and managing the overall marketing budget effectively.𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:• Oversaw the entire marketing department, including content management, digital campaigns, and performance tracking.• Directed the strategic planning and execution of multi-channel advertising campaigns, targeting high-demand real estate regions like New Cairo, Sheikh Zayed, the North Coast, and Ain Sokhna.• Enhanced marketing strategies by building and optimizing omnichannel campaigns, ensuring a unified approach across various customer touchpoints.• Developed email marketing campaigns to re-engage leads and convert them into customers, closely monitoring performance metrics for continuous improvement.• Developed email marketing campaigns to re-engage leads and convert them into customers, closely monitoring performance metrics for continuous improvement.𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬:• Successfully balanced customer acquisition cost (CAC) and lead quality to optimize ROI, while generating a significant number of high-quality prospects.• Boosted overall marketing performance by leading the implementation of data-driven strategies, significantly increasing sales conversion rates.• Demonstrated strong leadership by mentoring and managing the marketing team, enhancing team performance and motivation.

𝐑𝐨𝐥𝐞:As the Marketing Manager, I took on a broader leadership role, overseeing the entire marketing function, leading the team, and driving strategic decisions. I was responsible for ensuring that our campaigns not only generated high-quality leads but also stayed competitive in an ever-tightening real estate market. I played a pivotal role in ensuring the alignment between marketing and sales, leading cross-functional teams, and managing the overall marketing budget effectively.𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:•𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 & 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐎𝐯𝐞𝐫𝐬𝐢𝐠𝐡𝐭: Led and mentored the marketing team, overseeing campaigns across real estate services, including rent, primary sales, resale, and property management.• Led the marketing team to generate qualified leads for over 𝟏𝟎𝟎 𝐬𝐚𝐥𝐞𝐬 𝐩𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥𝐬, serving the 𝐄𝐠𝐲𝐩𝐭𝐢𝐚𝐧 𝐫𝐞𝐚𝐥 𝐞𝐬𝐭𝐚𝐭𝐞 𝐦𝐚𝐫𝐤𝐞𝐭 during a highly competitive period marked by rising property prices and fierce competition.• Managed campaigns across various regions, including 𝐍𝐞𝐰 𝐂𝐚𝐢𝐫𝐨, 𝐌𝐨𝐬𝐭𝐚𝐤𝐛𝐚𝐥 𝐂𝐢𝐭𝐲, 𝐍𝐞𝐰 𝐀𝐝𝐦𝐢𝐧𝐢𝐬𝐭𝐫𝐚𝐭𝐢𝐯𝐞 𝐂𝐚𝐩𝐢𝐭𝐚𝐥, 𝐒𝐡𝐞𝐢𝐤𝐡 𝐙𝐚𝐲𝐞𝐝, 𝐍𝐨𝐫𝐭𝐡 𝐂𝐨𝐚𝐬𝐭, and 𝐀𝐢𝐧 𝐒𝐨𝐤𝐡𝐧𝐚.• Built and implemented 𝐒𝐭𝐚𝐧𝐝𝐚𝐫𝐝 𝐎𝐩𝐞𝐫𝐚𝐭𝐢𝐧𝐠 𝐏𝐫𝐨𝐜𝐞𝐝𝐮𝐫𝐞𝐬 (𝐒𝐎𝐏𝐬) for the sales and marketing departments, improving workflow efficiency.• Introduced and integrated a 𝐂𝐑𝐌 𝐬𝐲𝐬𝐭𝐞𝐦 to streamline customer relationship management and sales tracking.• Launched and managed an 𝐎𝐦𝐧𝐢𝐂𝐡𝐚𝐧𝐧𝐞𝐥 marketing strategy to enhance lead generation across multiple platforms.𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐬:• Navigating the complexities of Egypt’s 𝐫𝐞𝐚𝐥 𝐞𝐬𝐭𝐚𝐭𝐞 𝐦𝐚𝐫𝐤𝐞𝐭 amid economic fluctuations and intense market competition.• Delivering a consistent flow of qualified leads to the sales team, ensuring alignment with company goals despite the market challenges.

At Osolution, a Business Growth Agency operating between Egypt and Saudi Arabia, I worked as a 𝐒𝐞𝐧𝐢𝐨𝐫 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐩𝐞𝐜𝐢𝐚𝐥𝐢𝐬𝐭. The agency primarily focuses on 𝐞𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞, 𝐒𝐚𝐚𝐒, 𝐌𝐨𝐛𝐢𝐥𝐞 𝐀𝐩𝐩, 𝐅&𝐁 and 𝐫𝐞𝐚𝐥 𝐞𝐬𝐭𝐚𝐭𝐞, partnering with major brands across 𝐒𝐚𝐮𝐝𝐢 𝐀𝐫𝐚𝐛𝐢𝐚, 𝐊𝐮𝐰𝐚𝐢𝐭, and the 𝐔𝐀𝐄. Here’s a detailed overview of my role:𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:• 𝐌𝐞𝐝𝐢𝐚 𝐏𝐥𝐚𝐧𝐧𝐢𝐧𝐠 & 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: I was responsible for creating tailored media and performance plans that aligned with each client’s business goals, ensuring effective targeting and budget allocation to maximize results.• 𝐇𝐚𝐧𝐝𝐥𝐢𝐧𝐠 𝐌𝐚𝐣𝐨𝐫 𝐁𝐫𝐚𝐧𝐝𝐬: Managed performance marketing campaigns for high-profile brands in the eCommerce and real estate sectors. My focus was on driving growth and exceeding KPIs through data-driven strategies.• 𝐁𝐮𝐝𝐠𝐞𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: I managed advertising budgets exceeding $4 𝖒𝖎𝖑𝖑𝖎𝖔𝖓 over a short period, optimizing spend to deliver exceptional ROI for clients.𝐊𝐞𝐲 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬:•𝐄𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞: Successfully worked with some of the largest brands in the region, achieving significant revenue growth and exceeding targets consistently. These efforts resulted in substantial business impact and brand recognition.•𝐑𝐞𝐚𝐥 𝐄𝐬𝐭𝐚𝐭𝐞: I worked closely with a leading real estate company in Riyadh, 𝐅𝐢𝐫𝐬𝐭 𝐏𝐫𝐨𝐣𝐞𝐜𝐭𝐬 𝐇𝐨𝐥𝐝𝐢𝐧𝐠, where we delivered results that far surpassed the expected objectives, positioning the company as a top player in the market.My role allowed me to lead complex campaigns, optimize performance across digital channels, and collaborate with key stakeholders to ensure the agency’s reputation as a trusted partner for large-scale projects.

𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:• Led large-scale performance marketing campaigns, focusing on both 𝐁𝟐𝐁 and 𝐁𝟐𝐂 sectors, with a primary target in the 𝐆𝐂𝐂 region and Egypt.• Managed media buying across multiple platforms, including 𝐆𝐨𝐨𝐠𝐥𝐞, 𝐌𝐞𝐭𝐚 (𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤/𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦), 𝐒𝐧𝐚𝐩𝐜𝐡𝐚𝐭, 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧, and other digital channels, to drive high-quality leads for WellGrow’s eLearning courses.• Spearheaded digital campaigns for key programs like 𝐃𝐚𝐭𝐚 𝐒𝐜𝐢𝐞𝐧𝐜𝐞 and 𝐃𝐚𝐭𝐚 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬, aimed at professionals in managerial.• Successfully launched and scaled two new flagship programs: the 𝐌𝐚𝐬𝐭𝐞𝐫 𝐨𝐟 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐀𝐝𝐦𝐢𝐧𝐢𝐬𝐭𝐫𝐚𝐭𝐢𝐨𝐧 (𝐌𝐁𝐀) and 𝐅𝐢𝐧𝐓𝐞𝐜𝐡, targeting senior managers and finance professionals.𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐬:• Engaging 𝐂-𝐥𝐞𝐯𝐞𝐥 𝐞𝐱𝐞𝐜𝐮𝐭𝐢𝐯𝐞𝐬 and high-level professionals in niche markets through data-driven and creative strategies, balancing high 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐀𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧 𝐂𝐨𝐬𝐭𝐬 (𝐂𝐀𝐂) with optimized 𝐂𝐨𝐬𝐭 𝐏𝐞𝐫 𝐋𝐞𝐚𝐝 (𝐂𝐏𝐋).• Driving sales for 𝐡𝐢𝐠𝐡-𝐭𝐢𝐜𝐤𝐞𝐭 𝐨𝐧𝐥𝐢𝐧𝐞 𝐜𝐨𝐮𝐫𝐬𝐞𝐬, ensuring that the messaging conveyed value and ROI effectively for a demanding audience.𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬:• Delivered 𝟒𝟎𝟎% 𝐠𝐫𝐨𝐰𝐭𝐡 in sales through optimized media buying strategies, focusing on audience targeting and funnel optimization.• Played a key role in maintaining a strong balance between 𝐂𝐀𝐂 and 𝐂𝐏𝐋, while also ensuring the 𝐪𝐮𝐚𝐥𝐢𝐭𝐲 𝐨𝐟 𝐋𝐞𝐚𝐝𝐬 and the 𝐧𝐮𝐦𝐛𝐞𝐫 𝐨𝐟 𝐥𝐞𝐚𝐝𝐬 captured met the sales team’s needs.• Led successful campaigns for the 𝐌𝐁𝐀 and 𝐅𝐢𝐧𝐓𝐞𝐜𝐡 𝐩𝐫𝐨𝐠𝐫𝐚𝐦, which gained strong traction in the 𝐆𝐂𝐂 and Egyptian markets.

𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:• Managed digital media buying for WellGrow’s 𝐞𝐋𝐞𝐚𝐫𝐧𝐢𝐧𝐠 𝐩𝐫𝐨𝐠𝐫𝐚𝐦𝐬, focusing on lead generation campaigns for high-value online courses.• Worked with the Ministry of Communications on marketing 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐭𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐩𝐫𝐨𝐠𝐫𝐚𝐦𝐬, targeting 𝐂-𝐥𝐞𝐯𝐞𝐥 𝐞𝐱𝐞𝐜𝐮𝐭𝐢𝐯𝐞𝐬 and 𝐬𝐞𝐧𝐢𝐨𝐫 𝐦𝐚𝐧𝐚𝐠𝐞𝐫𝐬 across various sectors.• Developed media strategies aimed at increasing the visibility and enrollment for WellGrow’s premium courses, which were entirely 𝐨𝐧𝐥𝐢𝐧𝐞 𝐚𝐧𝐝 𝐢𝐧𝐭𝐞𝐫𝐚𝐜𝐭𝐢𝐯𝐞.𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐬:• Reaching a niche audience of 𝐂-𝐥𝐞𝐯𝐞𝐥 𝐞𝐱𝐞𝐜𝐮𝐭𝐢𝐯𝐞𝐬 and high-level professionals, who were both difficult to engage and selective about their learning investments.• Marketing 𝐡𝐢𝐠𝐡-𝐩𝐫𝐢𝐜𝐞𝐝 𝐢𝐧𝐭𝐞𝐫𝐚𝐜𝐭𝐢𝐯𝐞 𝐜𝐨𝐮𝐫𝐬𝐞𝐬 required careful crafting of the message to communicate value and ROI to senior-level professionals.• Ensured that campaigns generated a balance between 𝐜𝐨𝐬𝐭-𝐞𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 (low CAC) and 𝐡𝐢𝐠𝐡-𝐪𝐮𝐚𝐥𝐢𝐭𝐲 𝐥𝐞𝐚𝐝𝐬 that matched the sales team’s stringent criteria.𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬:• Generated a significant increase in 𝐡𝐢𝐠𝐡-𝐪𝐮𝐚𝐥𝐢𝐭𝐲 𝐥𝐞𝐚𝐝𝐬, directly contributing to WellGrow’s growth in the eLearning sector.• Overcame the challenge of targeting 𝐡𝐚𝐫𝐝-𝐭𝐨-𝐫𝐞𝐚𝐜𝐡 𝐦𝐚𝐧𝐚𝐠𝐞𝐫𝐢𝐚𝐥 and 𝐂-𝐥𝐞𝐯𝐞𝐥 audiences through data-driven digital strategies and precise media targeting.• Achieved the company’s goals for lead volume and quality within the first year, which led to a promotion to 𝐒𝐞𝐧𝐢𝐨𝐫 𝐌𝐞𝐝𝐢𝐚 𝐁𝐮𝐲𝐞𝐫.