→ Generate web content accessibility compliance guideline protocols→ Oversee client organic SEO strategies→ Analyze customer web properties for client acquisition opportunities→ Analyze customer websites for WCAG compliance→ Implement systems to increase efficiencies→ Oversee web development projects→ Optimize client landing pages and ads to increase conversion rates (CRO)→ Generate SOPs for consistency across internal and vendor deliverables

→ Oversee day-to-day operations→ Create testing and reporting protocol for the latest WCAG standards→ Verify all audits and oversee site remediations→ Design organic search marketing strategies→ Deliver ongoing internal WCAG training and support→ Provide expert witness services for clients

→ Manage client projects over various stages of development→ Create custom SEO plans of action targeting short, middle, and long-term goals→ Perform in-depth technical, on-site, and off-site SEO audits for clients.→ Conduct keyword, trend analysis, and outlines for content creation campaigns.→ CRO via multivariate testing, user polling, heat mapping, data analysis, and live user testing→ Website design & custom web application development

→ Redesign and maintain the WLF network of Internet properties→ Engineer custom web-based integrations and reporting solutions→ Optimize websites for top local placements and conversion rates→ Coordinate with SEM manager to deploy optimized pages for increased conversion rates→ Conduct ongoing multivariate and heat map testing across website segments

→ Oversee the integration of front-end development & back-end application→ Engineer internal & external role-based login system→ Program back-end application to automate dynamic site creation→ Implement A/B testing & website performance enhancements

→ Manage day-to-day operations of the company→ Implemented SEO/SEM strategy to obtain and maintain top SERP→ Increase conversion rates via A/B testing, data analysis, and user polling.→ PHP back-end application development→ KPI analysis to expose areas of improvement→ eCommerce and website launch project management

→ Manage website development team→ Back-end LAMP stack development→ Design and maintain SEO/SEM strategies→ Coordinate ad creatives between vendors→ Launch, analyze, and optimize advertisement campaigns

→ Back-end web-based application development→ Manage a network of industry-specific websites, search engines, and directories→ Negotiated advertising buys and cultivated strategic partnerships→ Implemented cross-channel marketing for industry-specific web properties→ Optimized their network of websites for increased search engine ranking.

→ Developed and maintained all aspects of the Resort Cities website→ Integrate website with 3rd party partners→ Manage design and content development team