Ge Shaochen Email & Phone Number

Beijing, China

Beijing, Cn

During my tenure as the Director of Marketing Design for JD Retail's 3C Digital and Home Appliances business lines, I led the "3C Design" team in enhancing the interactive experience between the brand and consumers. Our design projects ranged from innovating Visual Identity Systems (VIS) to comprehensive optimization of User Interfaces (UI) and User Experiences (UX). Each design for our marketing campaigns was based on in-depth market research and consumer behavior analysis to ensure that our creative solutions accurately met the needs of the target market.Our design strategy emphasizes the integration of creativity with data, using advanced analytics tools to assess the effectiveness of our designs, thereby continuously optimizing the user interaction pathways and visual experiences. During major marketing events like JD 6.18 and 11.11, we focused on creating a multisensory experience, enhancing user engagement and satisfaction through innovative dynamic visual elements and interaction logic.Additionally, in emerging fields such as esports products and high-end appliances, our team successfully crafted unique brand identities through innovative design language and technological applications. For instance, in the JD Esports product series, we introduced a modular design concept, allowing consumers to customize the interface based on personal preferences and functional requirements. This not only added to the interactive fun for users but also significantly enhanced the products’ competitiveness in the market.In terms of team building, I prioritized the professional growth of designers and team collaboration. By regularly holding internal workshops and external design exchanges, we continuously introduced new design concepts and technologies, stimulating the creative potential of the team and ensuring that our design outcomes always remained at the forefront of the industry.

Beijing, Cn

Head of JDCloud Design Team

Beijing, Cn

As the Head of User Experience Department at JD.COM - JD Cloud, I am responsible for product design for cloud (jdcloud.com), JDAI, IoT, and Exhibition Cloud, as well as related business lines. My duties cover Product Design, Business Design, User Experience, User Research, and Brand Design. I have always adhered to a customer- and user-centered service design philosophy, proposing service design solutions through scientific and objective design perspectives and methods. Key projects include JD Cloud website optimization Plan A+B, proposing optimization plans through data analysis and competitive product analysis; JD Cloud brand upgrade, submitting the final design plan to the group after proposing 30+ design schemes; JD Cloud’s three-network integration, with a full-link design experience revision resulting in a 30% increase in PV/UV; JD Cloud Exhibition Cloud project, with events like the China International Fair for Trade in Services and the China-ASEAN Expo; JD Cloud Wireless Treasure project, with ten thousand devices sold and 800,000 daily active users; JD Cloud marketing activities leveraging C-end entry to execute B-end sales; and establishing the ArtDeco design language for JD Cloud. During my tenure, I focused on “design value” to improve efficiency, quality, modularization, and design work related to data and design value. I built the design team from 2 to 40+ designers, covering all JD Intelligent Cloud product designs, and carried out professional reviews and ladder management structures. I also helped new team members meet customer project needs quickly. Additionally, I participated in Sharing Meeting U Enjoy Meeting (Design of Limited and Unlimited Value) and IDs 2019 Internet Design Lion Salon Sharing Meeting (Design Driven Business), boosting industry influence.

Beijing, Cn

Redwood City, California, Us

As the head of the Design Team for Evernote China, I am responsible for leading and managing the entire design team, executing user experience optimizations and product design management for multiple platforms (Android, iOS, Windows, Website, and Mac). As the Design Director, I report directly to the CEO and lead the business and product design directions for Evernote in the China region. By leading a team composed of top designers from major domestic teams, we excel in various aspects, especially in the design and implementation of entrepreneurial and research-type projects.Our main focus includes regular feature iteration and support, innovative feature design and product delivery, as well as feature iteration and updates for Evernote Business. In addition, we conduct product research and market studies to optimize the brand and functionalities of the product while collecting feedback for continuous improvement. We are also committed to enhancing the user experience of Evernote products, ensuring that our designs meet user needs and market trends.The team is also responsible for establishing and perfecting the "Design Language" in China, adjusting designs and componentizing materials to optimize American product functionalities for the Chinese market. Organizing the annual Evernote product launch and related marketing and operational design tasks is also a significant responsibility of our team. Additionally, our scope of design extends to Evernote's hardware and cultural and creative product designs, showcasing our design capabilities and innovative thinking across various fields.

Sunnyvale, Ca, Us

Responsible for leading the LinkedIn Beijing User Experience Team, this group focuses on two core business lines: the Chinese LinkedIn platform and the Red Rabbit App. As the team leader, I oversee all aspects of user experience design, ensuring that every stage from initial concept to final delivery meets high standards of user experience. The team's primary responsibilities include, but are not limited to: conducting in-depth user research to drive design decisions with real user data; creating a cohesive and engaging visual language; designing intuitive and easy-to-use interfaces; maintaining and enhancing brand image; and developing innovative and fully functional product solutions. Through these comprehensive design activities, we support and promote the continuous growth and optimization of LinkedIn's Chinese-related product services.

Sunnyvale, Ca, Us

As a core member of the LinkedIn China team, I am responsible for the ChiTu business line as well as some of LinkedIn China's Chinese-language services. I lead a team composed of top domestic designers, and we have made significant contributions at various important industry academic conferences. Under my leadership, the team focuses on the management and execution of user experience, encompassing team building, process planning, communication coordination, user interaction, user research, and design analysis. We have a well-defined design tone, and our team excels in entrepreneurial and research-oriented projects, demonstrating our high level of professional capability and innovative spirit.

Guangzhou, Cn

I lead the UED department, which includes the User Experience Design Team, the Editorial Planning Team, and the Creative Photography Post-Production Team, with a total of over 65 members. Under my leadership, the department focuses on optimizing existing business operations, involving creative design, product design, and user experience. We continuously improve our planning and creative processes, enhancing both pre-production and post-production photography work to provide high-quality creative solutions. Based on the actual situation of the team, I have established the work direction for the entire year and ensured the effective implementation of design standards and business practices.

Beijing, Cn

As one of the founding team members of Baidu Nuomi, I currently serve as the head of the Nuomi User Experience Design Team. Under my leadership, I manage a team of 26 designers responsible for the user experience design across various product lines, including group buying, movie, and hotel client services, as well as brand activities. My core responsibilities involve driving the development of creative initiatives, executing detailed business module planning, and ensuring strict adherence to design processes and standards.I actively participate in coordinating communication within the team and optimizing interactions both internally and externally, establishing and monitoring design guidelines and standards to ensure quality and consistency. Additionally, I manage recruitment, internal structure optimization, and professional development, continually driving the team towards greater efficiency and innovation. In the early stages of Nuomi, I was also involved in defining the brand tone and conducting preliminary work on foundational website design to ensure that our design efforts accurately reflect the core product needs and user expectations.Through these efforts, I have led the team not only to transform from a startup to a leading group buying website in China but also to effectively convert creative ideas into commercial success, significantly enhancing the team's professionalism and market competitiveness. In my career, I have been committed to applying innovative design concepts to real-world business to drive growth and optimize user experiences.

Beijing, Cn

I am responsible for the business line of Baidu's Nuomi Network, as well as the creativity and management of the team. I am dedicated to helping my team enhance their design skills and professional expertise through early guidance and excellent creative solutions. As one of the initial ten founding members of Nuomi Network, I had the privilege of participating in the creation and design of the largest group-buying website in China.

Phoenix, Az, Us

Senior Designer,User Experience Design at RenrenDuring my tenure, I was responsible for the experience design of products including sharing, photo albums, UGC, etc. Later, after the school intranet was upgraded to Renren, I was in charge of Renren projects, including sharing, value-added, advertising platform, operation promotion, etc.Major Project- Mainly for the related design work of the school intranet (later renamed Renren.com);- Design of Renren.com social platform;- Interaction design, visual design, and user research of Renren.com;- Operational activity design of related games- Other related design work of the group (creative plan, interaction design, visual design, etc.)

Beijing, Cn

I am responsible for e-commerce related website projects at Digital China, including the design and front-end development of the B-C website for Xianggou.com. My work involves visual design, establishing website specifications and design standards, and front-end DIV style guidelines. Additionally, I am involved in developing both offline and online O2O projects, as well as the product design, online promotion operations, and offline marketing design for Xianggou.com. I also handle the operational interaction prototype design and the main site interaction prototype design, ensuring integration with the actual project interface standards. My primary service targets are the main site of Xianggou.com and related operational activities, involving front-end and traditional WEB interaction design work.

海淀区, 北京, Cn

CCTV.COMDesigner, User Experience Design / Product Design at CCTV