• Led the social listening analysis of Dolby Atmos’ launch on Apple Music and presented the most-discussed topics to the Global Marketing team, reporting product enhancement strategies to the senior management team• Built a Campaign Benchmark Framework on Airtable to track 70+ campaign KPIs (impression, video view, engagement), collaborating with the social team to execute and optimize Dolby’s social media strategies• Led the podcast market research by coding, analyzing, and visualizing… Show more • Led the social listening analysis of Dolby Atmos’ launch on Apple Music and presented the most-discussed topics to the Global Marketing team, reporting product enhancement strategies to the senior management team• Built a Campaign Benchmark Framework on Airtable to track 70+ campaign KPIs (impression, video view, engagement), collaborating with the social team to execute and optimize Dolby’s social media strategies• Led the podcast market research by coding, analyzing, and visualizing 1500+ conversation data around immersive/ surrounded sound, identifying the market’s needs and generating actionable insights to make business decisions• Used Google Analytics to analyze and visualize the website traffic and user data of the GDC 2021 campaign Show less

• Wrote 10+ book/script coverages and assisted in developing content for TV, film, and streaming platforms such as NK. Jemisin's The City We Became and Ball lightning. • Created and updated the 2021 Sundance Film Tracking list and the podcast-adapted TV/film list. • Researched directors, writers, and actors/actresses for TV/film pitches and communicated with key stakeholders to ensure the smooth running of projects.

• Launched paid ads (LinkedIn, FB, IG) and used email marketing to acquire 500+ new leads in 6 months, building and managing a client database for future targeting and customer profiling. • Redesigned IAN's official website, optimized content with SEO copywriting, and researched audiences' customer journey on the website for further analysis, elevating the site traffic by 50%. • Created on-brand social media content (Tik Tok scripts, copywriting, videos, graphics) and sent bi-weekly… Show more • Launched paid ads (LinkedIn, FB, IG) and used email marketing to acquire 500+ new leads in 6 months, building and managing a client database for future targeting and customer profiling. • Redesigned IAN's official website, optimized content with SEO copywriting, and researched audiences' customer journey on the website for further analysis, elevating the site traffic by 50%. • Created on-brand social media content (Tik Tok scripts, copywriting, videos, graphics) and sent bi-weekly newsletters through ActiveCampaign, increasing the email open rate by 46%. Show less

• Assisted the director, Paloma Chen, in developing the food show, The Boiling Pot by designing the shot list, translating content, writing scripts, and coordinating shooting events.

• Design and conduct surveys to investigate different generations' expectations/attitudes about moviegoing experiences in the days of streaming services • Analyze data and develop integrated marketing strategies to attract consumers to theaters