Marketing Communications Specialist
Current• Report to the Marketing Manager, provide assistance in devising and implementing marketing plans, and support the marketing and sales team.• Participate in planning and executing effective marketing campaigns targeted towards specific segments, evaluate campaign success and make improvements in future campaigns.• Generate and analyze sales reports, submit to Marketing Managers along with recommendations, and facilitate informed decision.• Provide insights for producing marketing material (print and online) viz brochures, catalogues, fliers, posters, signage and online marketing content; review all material for accuracy and ensure these are error-free.• Formulate and implement a social media marketing strategy in line with business objectives and intended customer segment, make detailed plan regarding daily usage of social platforms like Facebook and Twitter.• Monitor and modify strategy as needed, design website content so as to increase the number of hits to the company website, update website and social media content regularly. • Coordinate between service providers like advertising agency and the company, covey company’s promotional campaign requirements to advertising agency and collaborate with Marketing Managers to evaluate work of ad agency.• Coordinate with customers and suppliers, respond to their queries expeditiously, and cultivate and manage solid relations with customers and suppliers.• Plan and organize various events – trade exhibitions, conferences, seminars etc, prepare event budgets, assign tasks to team members and coordinate with third party service providers.• Develop business contacts at events and leverage these to grow the business of the company, generate and pass-on leads to the sales and marketing team.• Provide inputs for product pricing and collaborate with the sales team to update product prices as per market conditions, demand, customer preference etc
