• Report to the Marketing Manager, provide assistance in devising and implementing marketing plans, and support the marketing and sales team.• Participate in planning and executing effective marketing campaigns targeted towards specific segments, evaluate campaign success and make improvements in future campaigns.• Generate and analyze sales reports, submit to Marketing Managers along with recommendations, and facilitate informed decision.• Provide insights for producing marketing material (print and online) viz brochures, catalogues, fliers, posters, signage and online marketing content; review all material for accuracy and ensure these are error-free.• Formulate and implement a social media marketing strategy in line with business objectives and intended customer segment, make detailed plan regarding daily usage of social platforms like Facebook and Twitter.• Monitor and modify strategy as needed, design website content so as to increase the number of hits to the company website, update website and social media content regularly. • Coordinate between service providers like advertising agency and the company, covey company’s promotional campaign requirements to advertising agency and collaborate with Marketing Managers to evaluate work of ad agency.• Coordinate with customers and suppliers, respond to their queries expeditiously, and cultivate and manage solid relations with customers and suppliers.• Plan and organize various events – trade exhibitions, conferences, seminars etc, prepare event budgets, assign tasks to team members and coordinate with third party service providers.• Develop business contacts at events and leverage these to grow the business of the company, generate and pass-on leads to the sales and marketing team.• Provide inputs for product pricing and collaborate with the sales team to update product prices as per market conditions, demand, customer preference etc

• Helped in completing the course syllabus by conducting lectures on various subjects for MBA students; subjects taught included Marketing Strategy, International Marketing, Tourism Management, and Project Management.• Established conducive learning environment that encouraged active student participation in class and helped enhance students’ knowledge of the topics.• Prepared teaching material to be used in each teaching session, recommended text books and reference books to students.• Facilitated learning and development of academically weaker students, understood the difficulties they faced in course topics and put in additional efforts to boost their academic performance.• Provided assignments and conducted class tests to ascertain progress of students, provided constructive feedback for improvement.• Rendered advice to students regarding the MBA projects they had undertaken, provided administrative support to the institute authorities as and when needed.

• Collaborated with the Manager to implement marketing plans and strategies, scanned the market for new opportunities, and identified and capitalized on these to grow company revenue.• Observed consumer behavior in the market, provided professional insights to the management and helped modify the marketing process accordingly.• Participated in the planning and execution of various marketing projects, coordinated project activities, monitored the project and verified objectives were met.• Designated company representative for various trade events, conferences and seminars; projected the company’s image professionally, promoted the company and acquired new business leads.• Trained subordinates, monitored performance, provided feedback and motivated team work to meet targets.• Helped develop marketing material, participated in promotional campaigns to gain publicity and subsequently new business for the company.