Anthony Au-Yeung Email & Phone Number

Auckland, Nz

Auckland, New Zealand

Empower a team in creating user-centric digital experiences that significantly influence our business outcomes. Through strategic guidance and collaborative efforts, boosting brand consideration, conversion rates, customer engagement and retention. With the blend of design and digital expertise, my leadership has directly contributed to these enhancements, aligning our experiences with Tower's commitment to service & product excellence. This role encompasses fostering a culture of collaboration and innovation, translating into tangible business growth and elevated team performance against clearly defined OKRs.

Freelance Sports (Editorial) Photographer for Getty Images and Photosport NZ. Covered sporting teams and events such as Super Rugby, Supercars Championship, NBL, NRL, ANZ Netball Premiership, ASB Tennis Classic, Rally NZ, A-League, All Whites, Black Caps, Black Sox, Tall Blacks, Black Ferns, All Blacks, Warriors, Kiwis, Rugby Sevens, Rugby World Cup, Rugby League World Cup, Cricket World Cup, Commonwealth Games, and the Olympics.

Auckland, New Zealand

Played a pivotal role in shaping product strategy and roadmap planning, ensuring cohesive end-to-end product experiences in the Business Management domain. Establish synergy among product, design, and engineering, fostered key relationships critical to successful outcomes. As a hands-on leader adopting a 'player/coach' approach, nurturing an inclusive, inspiring environment for the design team's growth. Through design critique, mentorship, and coaching, championed a culture of continuous discovery, unlocking and maximising the team's talent for optimal business performance. Collaborating with extended design leadership to support the overall growth and expansion of Xero's global design team.

Auckland, New Zealand

Main duties• Establish a robust and professional UX and Design practice by setting in place good practice, process and principles for design• Support, mentor and lead other more junior designers to help them master their craft and progress in their careers• Researching, testing and designing new areas of functionality• Redesigning and modernising older and inadequate pieces of the web and mobile apps• Forming pattern libraries and style guides to aid consistency and coherency across the products; Inaugurating a new Design System• Standardising design assets and specifications• Advocating for best practice usability, discoverability and customer delight over just shipping the minimum• Working closely with the Product and Engineering teams on roadmaps and technical criteria• Research and understand customer's wants and needs to form a clearer picture of who is and will be using the product• Discover and define user pain points to align with potential opportunities• Ideate and prototype new ideas and improvements informed by user empathy mapping and relevant data points• User test and interview customers to gain insight and feedback• Produce production-ready templates, guides and design work that can be reviewed and used by Product and Engineering team members• Provide quality assistance and feedback on work as it is completed to ensure the best possible outcome

Auckland, New Zealand

Design Lead at Trade Me Motors - responsible for leading a multidisciplinary team of designers to provide User-Centered Design and solutions to meet both user needs and business objectives.Main duties include:• Possess an expert-level understanding of design principles, including layout, hierarchy, typography and accessibility• Advocate design principles and UCD thinking and process to help accomplish key business objectives and goals• Understanding business strategy and objectives to design great solutions for both the users and the business• Work with cross-functional squads and UX researchers to identify design problems and test in-progress work• Mentor designers of all levels by providing considered and compassionate advice and feedback• Collaborate with developers, product managers and other designers across various business channels/departments• Manage and advise staff, conduct performance reviews, address areas of concern, assist with goals and setting clear expectations for the team• Independently formulate design rationale at the detail, project and ecosystem levels• Learn from mistakes but also celebrate wins as a team!

Website Design & Management, Web Graphics and Media Production, Interactive & Multimedia Design, Usability, Online Branding.

Web Design & Management, Flash Banner ads production, Interactive Design, Web Template Design, Usability, Graphic Design

Stagecraft, Special Effects, Large Scale Props Design, Promotion Material Design, TVC Storyboarding, Music Video Stage & Props Design, Concert Props, Technical & Concept Drawings

Web And Multimedia, Computer Graphic Design

Marketing And Advertising

Education record