Anton Balachenkov
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Anton Balachenkov Email & Phone Number

Marketing Leader at Metacommerce | Digital Expert | Sales Growth | ex-NLMK, MegaFon & Tele2 at Metacommerce
Location: Phuket, Thailand, Thailand 5 work roles 2 schools
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Current company
Metacommerce
Role
Marketing Leader at Metacommerce | Digital Expert | Sales Growth | ex-NLMK, MegaFon & Tele2
Location
Phuket, Thailand, Thailand
Company size
35 employees

Who is Anton Balachenkov? Overview

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Anton Balachenkov is listed as Marketing Leader at Metacommerce | Digital Expert | Sales Growth | ex-NLMK, MegaFon & Tele2 at Metacommerce, a company with 35 employees, based in Phuket, Thailand, Thailand. AeroLeads shows a matched LinkedIn profile for Anton Balachenkov.

Anton Balachenkov previously worked as Head of Marketing at Metacommerce and Head of Digital Marketing at Nlmk Group. Anton Balachenkov holds Associate'S Degree, Marketing/Marketing Management, General from British Hight School Of Art And Design, Moscow.

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Profile bio

About Anton Balachenkov

I am a highly experienced digital marketing professional with 8 years of work experience. My expertise includes the development and implementation of successful marketing strategies, increasing website traffic and sales, improving customer experience, and managing cross-channel reports.Most recently, I served as Head of Digital Marketing at NLMK Group, a leading international manufacturer of high-quality steel products. During my 2 years and 4 months there, I led the development of the marketing and brand strategy for the online store, resulting in an average increase of 15% in online sales yearly. I also increased organic website traffic by 45% through inbound marketing techniques and integrated marketing communications into the entire life cycle of the online store, which boosted the number of new customers by 67%.Previously, I worked as Digital Marketing Manager at MegaFon and Tele2 Russia, where I developed and implemented digital marketing strategies that increased lead submissions, conversion rates, and sales. At TVOE, a Russian brand of clothing, shoes, and accessories, I participated in the launch of the online store and helped drive website revenue by 10% through a 1.5x increase in conversion rates.I have a proven track record of managing digital marketing teams and creating effective campaigns, including email marketing campaigns that achieved open rates of over 25%. My expertise in UX/UI and campaign performance tracking has allowed me to reduce advertising costs while increasing customer engagement.

Current workplace

Anton Balachenkov's current company

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Metacommerce
Metacommerce
Marketing Leader at Metacommerce | Digital Expert | Sales Growth | ex-NLMK, MegaFon & Tele2
moscow, moscow, russia
Website
metacommerce.ru
Employees
35
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5 roles

Anton Balachenkov work experience

A career timeline built from the work history available for this profile.

Head Of Marketing

Current
Metacommerce

Moscow, Russia

Apr 2023 - Present

Head Of Digital Marketing

Nlmk Group

Moscow, Russia

  • NLMK Group is a leading international manufacturer of high-quality steel products https://nlmk.com/en/
  • Led the development of the marketing and brand strategy of the nlmk.shop online store, achieving an average of 15% online sales increase yearly
  • Increased yearly organic website traffic by 45% using inbound marketing techniques like own brand media and creating hubs on social media sites
  • Integrated marketing communications into the entire life cycle of the online store, thereby increasing the number of new customers by 67%
Nov 2020 - May 2023

Digital Marketing Manager

Megafon

Moscow, Russia

  • MegaFon is a leader in the Russian and global telecommunications market (mobile and fixed-line services, mobile and broadband Internet, digital TV and etc) https://moscow.megafon.ru/corporate
  • Developed and implemented the digital marketing strategy of the B2B department, thereby increased an average of 70% lead-form submissions yearly
  • Managed UX/UI, achieved a 40% increase in conversion (traffic lead)
  • Built cross-channel reports on all projects, which allowed to reduce advertising costs by 5%
  • Directed launch of a global site redesign, and launch 10+ new landing pages
Jan 2019 - Nov 2020

Digital Marketing Manager

Tele2

Moscow, Russia

  • Tele2 is a Russian telecommunications company https://msk.tele2.ru/
  • Supervised a 3-member digital marketing team to create a multi-channel strategy that added +30% online sales yearly
  • Overhauled the company's strategies regarding keyword research, ad copy development, landing page optimization, campaign performance tracking, and 10+ other aspects of paid search campaigns
  • Managed the team that created email marketing campaigns for 40M+ subscribers with over 25% open rates (above industry averages)
  • Developed a new promotional campaign by bundling products together, increasing sales by 7%
Jan 2017 - Jan 2019

Ecommerce Manager

Твое

Moscow, Russia

  • TVOE is a Russian brand of clothing, shoes and accessories https://tvoe.ru/
  • Participated in the team that worked on the launch of the online store
  • Collaborated with a 5-member team whose design process netted a 1,5x increase in conversion rates and drove website revenue by 10%
  • Achieved savings of 5%-10% due to automation of the algorithm for working with customer claims
Mar 2014 - Oct 2016
Team & coworkers

Colleagues at Metacommerce

Other employees you can reach at metacommerce.ru. View company contacts for 35 employees →

MA Maksim Andriyanov Maksim Andriyanov Colleague at MetacommerceRussia, Russian Federation View → КА Кучеренко Александр Кучеренко Александр Colleague at MetacommerceRussia, Russian Federation View → IK Ilya Kondrashev Ilya Kondrashev Colleague at MetacommerceKaluga, Russia, Russian Federation View → VK Vladimir K. Vladimir K. Colleague at MetacommerceRîbnița, Transnistria Autonomous Territorial Unit, Moldova, Moldova, Republic Of View → AZ Andrey Zverev Andrey Zverev Colleague at MetacommerceSverdlovsk, Russia, Russian Federation View → КК Кирилл Калачев Кирилл Калачев Colleague at MetacommerceSt Petersburg, St Petersburg City, Russia, Russian Federation View → AP Andrey Perminov Andrey Perminov Colleague at MetacommerceIstanbul, Türkiye, Turkey View → SK Siarhei Kozharnovich Siarhei Kozharnovich Colleague at MetacommerceVitsyebsk, Vitsyebsk, Belarus, Belarus View → TK Tatiana Kudelina Tatiana Kudelina Colleague at MetacommerceAmsterdam, North Holland, Netherlands, Netherlands View → TK Tatiana Kudelina Tatiana Kudelina Colleague at MetacommerceStockholm, Stockholm County, Sweden, Sweden View →
2 education records

Anton Balachenkov education

Associate'S Degree, Marketing/Marketing Management, General

British Hight School Of Art And Design, Moscow
FAQ

Frequently asked questions about Anton Balachenkov

Quick answers generated from the profile data available on this page.

What company does Anton Balachenkov work for?

Anton Balachenkov works for Metacommerce.

What is Anton Balachenkov's role at Metacommerce?

Anton Balachenkov is listed as Marketing Leader at Metacommerce | Digital Expert | Sales Growth | ex-NLMK, MegaFon & Tele2 at Metacommerce.

Where is Anton Balachenkov based?

Anton Balachenkov is based in Phuket, Thailand, Thailand while working with Metacommerce.

What companies has Anton Balachenkov worked for?

Anton Balachenkov has worked for Metacommerce, Nlmk Group, Megafon, Tele2, and Твое.

Who are Anton Balachenkov's colleagues at Metacommerce?

Anton Balachenkov's colleagues at Metacommerce include Maksim Andriyanov, Кучеренко Александр, Ilya Kondrashev, Vladimir K., and Andrey Zverev.

How can I contact Anton Balachenkov?

You can use AeroLeads to view verified contact signals for Anton Balachenkov at Metacommerce, including work email, phone, and LinkedIn data when available.

What schools did Anton Balachenkov attend?

Anton Balachenkov holds Associate'S Degree, Marketing/Marketing Management, General from British Hight School Of Art And Design, Moscow.

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