Building on my experience in directing communications for leading health and fitness grands, I decided to formalize my communications consultancy and established Double Digit Communications. At Double Digit, I specialize in helping brands in the connected fitness, consumer electronics, cycling, outdoor, health, and technology spaces refine their messaging and communications strategy to connect with customers or other stake holders.More information here: doubledigitcommunications.comNotable clients: COROS, FasCat Coaching, Kelly Brush Foundation, MortalHydration, N+ Bikes, PreVelo, Saga Holographic

I joined N+ Bikes as Senior Brands Manager in March of 2024. N+ Bikes is an e-bike company focused on bringing e-bike technology and micromobility solutions to new riders by licensing high-end and performance car brands. In 2024, we launched a groundbreaking range of performance electric mountain bikes in partnership with McLaren, and a racing scooter with Red Bull Racing.In my fractional role, I oversee the development of all of our brands, including organizing photoshoots on three continents, creating content for all brands, managing PR and social teams, and collaborating closely with product and sales.

I provide consultation on strategic and tactical marketing communication and press messaging for brands and businesses. I engage with select clients on a limited, part-time basis, and prioritize non-profit organizations.Current clients: Kelly Brush Foundation, FasCat Coaching, Mortal Hydration.

I was very grateful for the opportunity to join the in-house PR team at leading virtual fitness app, Zwift. In this role, I took responsibility for PR and communication strategy in North America, Australia, and New Zealand, and managed teams in each of those markets. I also assumed management of several major recurring campaigns that leveraged all of Zwift’s marketing channels, leading cross-functional teams including CRM, advertising, social, forums, web, and localization. Although my time at Zwift ended abruptly and prematurely when my position was eliminated during a broad restructuring, I am very proud of the work I did to pivot Zwift’s PR strategy. When I started, the strategy was largely focused on cycling media. Under my guidance, we shifted our focus to general and fitness media, while still making sure that we were still working with endemic cycling publications, blogs, podcasts, and other content creators. This successful strategy, along with other changes in Zwift’s marketing, contributed to Zwift ending two years of flat membership, and resuming growth. In addition to overseeing PR strategy and implementation in some of our key markets, I also crafted internal and external communications about new features and product updates, changes to terms of service, app release notes, and company news.

While I continued my work with various PR clients including Rapha, Wahoo Fitness, TrainingPeaks, FORM, Goldwin, The Pro's Closet, and Supersapiens, I was also increasingly being asked to weigh in on our clients' paid media programs. This promotion allowed me to leverage my previous experience as a media salesperson and media marketer. I was given overall responsibility for paid media programs across our entire portfolio. I was also charged with creating and refining processes for paid media management on behalf of our clients. The new position allowed me to leverage my prior experience as well as my deepen relationships with publishers and media channels of various kinds.Our advertising clients have included: Zwift, Rapha, Goldwin, MIPS, Onewheel, and NEVERSECOND, among others.

I'd long been impressed with TRUE founder Mark Riedy's ability to tell important, resonant brand stories when I approached him about joining his agency. I was interested in coming to work for him as both an opportunity to learn from one of the most knowledgable marketers in the outdoor industry and also as a chance to gain experience as a brand marketer after a long stretch working in media. I hoped that TRUE would give me the chance to engage with leading brands and to diversify my experience and marketing skills. As an Account Director at TRUE I was initially put in charge of several accounts, including Wahoo Fitness and Science in Sport, while also representing Zwift and Vocier.

For many years, being a bike racer defined my non-work time. While I am not currently competing, I learned countless lessons about structuring my life, creating priorities, engaging with broad and diverse communities, and physical wellness from my time as as an athlete. During my years racing, I became an elite road and track athlete, and competed in high-level races, including Olympic-qualifying track events in 2015 and 2019, as well as multiple elite national championship events.My years as an athlete also spurred me to begin to volunteer my time as a bike race promoter. I operated my first event, in Saratoga Springs, NY, in 2009, viewing it as a way to contribute something back to the community that I was a part of. I was an active promoter through 2018, operating road, cyclocross, and track races, as well as mass-participation gran fondo events for as many as 1,600 riders. For the largest events, my responsibilities included coordination of all event details -- marketing, athlete safety, course planning, sponsor recruitment, event staff management, merchandise, branding, communications, and other aspects.

Following the acquisition of Rodale by Hearst, I was asked to move into a media sales position and successfully sold print, digital, and integrated programs for Bicycling during our transition to new ownership. Key clients included: SRAM, Trek, Fuji, Cannondale, Louis Garneau, and Rapha.

After several years as Gear Editor, I had started to yearn to grow into a new role and to have more of an impact on Bicycling's health as a business. When the position in the marketing department opened, I was quick to apply and was grateful to have the opportunity to move into a position where I worked daily with our national team of sales representatives, our publishers, and my former editorial colleagues. In this role, I supported our advertising sellers by designing and executing integrated advertising programs for our clients, rolling out Bicycling's affiliate commerce program, working on cross-brand integration with other Rodale-owned media properties, and designing and executing mass-participation events for Bicycling. I had the opportunity to attend trade events and join our salesforce on in-person calls, representing our brand to the market and our highest-value clients. As I grew into the role, I become more integrated into the sales team, preparing me to move into my next role as an ad seller.

My first role at Bicycling Magazine gave me the chance to marry my passion for cycling and my experience as a journalist. In this role, I was charged with producing the monthly magazine's Gear section -- the back-of-book digest that readers turned to for advice ahead of buying their next bike, cycling apparel, equipment, and accessories. In this role, I worked with a team of contributing writers and gear testers to plan and execute each month's print section and to create content for Bicycling's website. I was also charged with building and maintaining relationships with cycling industry brands to ensure that our readers were able to learn about new products as soon as they came to market. This role gave me the chance to travel extensively on behalf of Bicycling, represent our brand in TV appearances, and to contribute to other sections of the magazine.

During my time as a journalist and continuing into my time as a marketing professional, I was able to expand my areas of interest and grow my professional network by contributing to a variety of titles including, Outside Magazine, Men's Health, Rodale's Organic Life, Velonews, Embrocation Cycling Journal, Pez Cycling News, 50 Places to Ride Before You Die, and Lonely Planet.

When I graduated college, the accomplished equine writer Stephen D. Price, upon learning that I was interested in a career in journalism, told me that I needed to start a blog. I did so immediately and wrote anywhere from five to seven entries a week for four year. I started publishing on the blog less as I become more settled in the early parts of my career in journalism.

I believe, to this day, that everyone should work in retail and in food service as a way to learn how to treat their fellow humans, before moving on to other parts of their career. I'm glad that I got to work in this leading independent bicycle dealer for several years while I was also working as a journalist. It was a fun opportunity to leverage my knowledge of bicycle products and my interpersonal skills. To this day, I remain grateful to this shop's owner, Liz Gormley, who increased my hours and my hourly wage when I unexpectedly lost my primary employment, ensuring that I was able to continue to make my rent while I looked for a new job.

After a successful two years as City Reporter, I was promoted to Sports Editor. In the position, I oversaw a staff of seven reporters/editors, and three clerks and was responsible for planning and executing the daily sports section, special coverage sections, and a daily special section on horse racing during the annual Saratoga Racing Meet. The position called on me to plan coverage, edit stories, design pages, make nightly press deadlines, and manage the staff.

In my first full-time job after finishing my degree, I was charged with reporting on city-, county-, and state-level politics; business; education; crime, and fire in a medium-sized city in upstate New York and the surrounding area at a daily newspaper. The position gave me the chance to deeply invest in my community while becoming highly knowledgeable on a wide range of topics relevant to life in the city. I was responsible for reporting and writing as many as five stories per day, working toward firm deadlines, utilizing AP Style, and developing relationships with key contacts in city government, business, and related sectors. As a the newspaper's representative at many types of events and meetings, I also got to interface with members of the public, learning what was important to them and helping to steer coverage in ways that were important to readers. Importantly, I was also at The Saratogian at a time when local news was beginning to move more online. I helped The Saratogian to implement its first digital-first strategy, and also helped to create their first social media presence with Facebook and Twitter profiles.

I served as an athletic footwear expert at this high-end triathlon and running store in Park Slope Brooklyn, dealing with a diverse clientèle. The store required its sales people to master a complex fitting process that focused on ergonomics and biomechanics. It was a collaborative, team-oriented retail environment, where coming to work was always rewarding.

· Determined editorial policy and wrote weekly position pieces for weekly college newspaper Editor in Chief, The Skidmore News, Skidmore College, Jan. to Dec. 2005 · Responsible for editorial content, factual accuracy, layout, advertising, management, and distribution · Created and maintained website · Investigated and wrote articles covering college and local community

· Researched and wrote for web-based, discipline-specific, historical journal

· Assisted editors and publisher at Brooklyn-oriented general interest, monthly magazine · Prepared writer and artist contracts, supervised copy-flow process, conducted fact checks

· Assigned writers to cover news events pertaining to college community · Edited articles, checked facts, laid out/designed weekly news sections · Researched and wrote articles about college governance and events

Guided children, ages 3 to 12 through family-oriented boat excursion