Andrew Boon Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

High-level brand, marketing, content and community strategy for Finely Tuned's portfolio of events, tours and business ventures.• Cementing Finely Tuned’s position as a cutting-edge and collaborative music and event promoter. • Driving new business opportunities within Australiasia while providing strategic oversight for our partners and peers.• Launched and elevated Lost Sundays and Lost Paradise into market-leading event brands in the post-pandemic landscape.• Overhauled social and content strategies to drive growth, engagement and ticket sales. Lowered reliance on paid media while increasing reach.• Management, mentorship and platforming of a talented young creative and marketing team, helping them to achieve industry-wide recognition.

Sydney, New South Wales, Australia

Freelance consultant specialising in brand and digital strategy, community engagement, marketing and mentorship in the music and entertainment space. Current and past clients include Finely Tuned, TMRW Music, Anjunabeats and Yotto/Odd One Out.• Provided tailored, third-party advice and assessment on market positioning, competitor analysis and wider-industry trends.• Advised, implemented and overhauled business-wide brand strategies, including the creation and consolidation of B2C and B2B-facing entities.• Crafted tailored content and streaming strategies to drive social, YouTube and playlist growth while alleviating internal resourcing bottlenecks.• Assessed and overhauled internal processes, communication and organisational structures to increase efficiency and maximise inter-department collaboration and opportunities.• Restructured, mentored and upskilled internal marketing departments on brand building, audience engagement and social media best practices.• Implemented data-based performance evaluations to shape priority planning and guide future business decisions.

London

High-level label, artist and brand strategy across the independent and globally-renowned Anjunabeats and Anjunadeep labels. • Developed high-impact, data-driven growth strategies across our recordings, streaming, livestreaming, social and fan ecosystems. • Drove partnership, sponsorship and new business opportunities that expanded the reach and scope of the business and label brands.• Collaborated with internal and external teams to market sold-out events and festivals across North America, UK, Europe, Australia and Asia. Venues ranged from 250 to 25,000 capacity and included Printworks London (UK), The Brooklyn Mirage (NYC), The Gorge Amphitheatre (WA), RC Cola (FL), O2 Arena (UK and CZ) and the AsiaWorld-Expo (Hong Kong).• Devised and championed Anjuna’s market-leading ‘pre-cleared catalogue’, spurring new business opportunities and music and tech press accolades.• Oversaw Twitch channel growth and content strategy, resulting in 90k+ followers, 7.44 million unique viewers and a Premium Music Partnership invitation within 18 months.• Conceived and delivered engaging campaigns for dozens of albums, compilations and priority releases; tailored to each artist's unique vision and personality.• 2x GRAMMY nominations (Above & Beyond and Gabriel & Dresden, 2019), #3 Billboard album chart placement (Above & Beyond’s ‘Common Ground’, 2017) and more than two dozen #1 iTunes dance albums across my tenure.• Managed, mentored and drove the expansion of a thriving department of marketing and product managers in both office and remote environments.

London, U.K.

Co-founder of boutique record label and artist management company, October Records. • A&R, label and artist management of boutique imprint, October Records.• 25+ million combined streams across 20+ releases. • Generated international press coverage, tastemaker radio and streaming support from the likes of Pitchfork, The Fader, Resident Advisor, Mixmag, BBC Radio 1, KCRW and Triple J.• Created national and international touring opportunities for the roster, including marquee festival appearances and label showcases in Sydney, Melbourne and Brisbane.• Artist management for the careers of BUOY, Ribongia, Amateur Dance and Endgrain.

Label & event marketing, social media and brand management for Australian indie label, Sweat It Out Music. Worked closely on numerous gold, platinum and ARIA award-winning campaigns for the likes of RÜFÜS DU SOL, What So Not, Dom Dolla, Crooked Colours, Yolanda Be Cool, Motez and Winston Surfshirt, as well as the curation, management and marketing of successful 200 to 2000+ capacity events across Australia.

Sydney

Label marketing and social media management for Australia's oldest electronic music label, Central Station Records. Drove successful release campaigns for the likes of Starley, Bombs Away, Hardwell, Vengaboys, Qwote and Odd Mob.