Lead Product Manager, Shared Services
Current- Defined the strategy for the 2025 strategic business pillar for the Early Life journey, focusing on customer acquisition and engagement initiatives to drive long-term growth.
- Launched Fanatics Sportsbook in 12 states, including a seamless migration of over 1 million former PointsBet accounts.
- Implemented changes to the identity verification product, resulting in a 22% uplift in passive verifications.
- Introduced a name control variable to enhance fuzzy match logic, increasing successful deposits by 40%.
- Achieved a 183% uplift in Registration to First Time Deposit (FTD) conversion through initiatives such as a unified Registration/Login journey and optimized KYC form designs.
- Unified Registration/Login resulted in a 42% registration conversion uplift.