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Amélie Derrieux-Sable is listed as Strategy/Marketing/Leadership/Champagne/Wine at Banville Wine Merchants, a with 19 employees, based in New York, United States. AeroLeads shows a matched LinkedIn profile for Amélie Derrieux-Sable.
Amélie Derrieux-Sable previously worked as Senior Director of Marketing and Brand Strategies at Banville Wine Merchants and Director of Marketing at Maisons & Domaines Henriot America. Amélie Derrieux-Sable studied at Essec - Essec Business School.
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I have always been passionate about Wine & Champagne. I have become a “Smartketer”.Born and raised on my family’s vineyard in the SouthWest of France, I started my career in Sales in New York in 2006, after graduating from top French Business School ESSEC with an MBA. I then transitioned to Marketing working for leading companies such as Deutsch Family Wine & Spirits, Pernod Ricard and Maisons & Domaines Henriot.Now a multifaceted and solution-driven leader with 15+ years of experience in Wine & Champagne in the US, I am successful in both family-owned and larger corporation environments. Pragmatic and driven, I have a passion for execution, and I always find solutions. “Smartketing” is the pragmatic and genuine approach I take to marketing. It is about building desirability while optimizing resources, identifying and reaching the right audience with the right messages and the right vehicles.. It is about owning and controlling both our brand messages and relationships. I have a track record of successful collaborations with French and Italian Brand Owners. I have built direct relationships with key trade and media influencers. I am a proven team leader, mentor and coach with a “lead by example” mentality.Resilient & flexible, I led Marketing and supported both CEO and commercial team through challenging times (USTR tariffs, pandemic and now merger of the company), adapting to ever evolving company & team’s needs.Fluent in French. Dual citizen French/American
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New York, United States
Responsible for developing and implementing US marketing plans to generate sustainable consumer and trade demand, support growth targets, and enhance overall brand image. Reports to President, manages team of 5.
New York, Ny
Responsible for building and executing the Marketing strategy and plans in the US market of the Henriot family's houses - Henriot (Champagne), William Fèvre (Chablis), Bouchard Père & Fils (Burgundy) and Tenuta di Ghizzano (Tuscany). Direct report into CEO and President, supporting and contributing to key strategic long-term projects, in particular premiumization efforts. Builds and implements pragmatic and comprehensive plans with aim to elevate Brand Image, support sales organization and strengthen brands' financials.
New York, Ny
Successfully lead the relaunch of G.H.Mumm in the US with strong ambitions and support in collaboration with global team. Oversaw launch of new packaging and hot house strategy. Managed agency and cross-functional team (PR/Digital/Sales) to successfully plan and execute on-site visibility and digital/PR amplification of Kentucky Derby sponsorship.
New York, Ny
Responsible for developing annual brand plans and merchandising programs in collaboration with global team and trade marketing team (G.H.Mumm & Perrier Jouet). Oversaw and managed execution, with PR and local team, of key visibility events and sponsorship (Formula 1, Kentucky Derby, Design Miami). Successfully supported team of 4 Champagne Brand Ambassadors in key markets
White Plains, Ny
• Responsible for 4 French brands including Georges Duboeuf and 3 other premium, boutique brands (Andre Lurton, Georges Duboeuf, Sauvion and Vidal-Fleury)• Since launch, responsible for Enza Prosecco, a priority brand due to its high growth and profitability potential • Develop and implement strategy and marketing plans including direct management of marketing agency and close work with sales force to ensure activation of key programs• Conduct thorough business analysis including pricing, volume, distribution, profitability, category and competitor trends to identify key strategic and tactical insights with direct ability to impact performance• Effectively manage all brand financials and successfully track brand and local budgets; achieved 100% of profitability goal across all brands• Ensure alignment of PR outreach and advertising with brand strategy • Manage, supervise and mentor Marketing Assistants
White Plains, Ny
• Developed and executed strategic brand programs and merchandising for 4 French premium, boutique brands (including André Lurton and Vidal-Fleury) and 2 Italian brands.• Rationalized French portfolio, simplified packaging and developed an innovative “Ambassador program”. +25% volume growth on Sauvion, +15% on André Lurton• Successfully developed Georges Duboeuf sales promotion and POS ( $750K budget) in collaboration with marketing agency • Assisted Innovation Director in launching new size product line extension • Coordinated PR outreach and events with PR team• Managed and implemented suppliers’ market visits and business reviews• Fully responsible for brands’ P&L, budgets, GP sheets and pricing
New York, Ny
• Dedicated to developing on-premise and Fine Wine store distribution of fine wine portfolio. • Managed and developed relationships with distributor’s sales force via work-withs, team meetings, educational seminars, and creation of informational resources about brands, pricing and incentives.• Increased brand exposure by developing better windows and displays with distributor’s merchandisers, building in-store tasting programs and on-premise promotions, and organizing wine dinners with suppliers• In charge of brand building events (e.g. NY Food and Wine Festival)
New York, Ny
• Increased sales, distribution and brand image in on- & off-Premise accounts• Educated consumers, retailers and distributor’s sales force via staff trainings, in store tastings, wine diners, educational seminars • Analysed and reported on monthly sales
Other employees you can reach at banvillewine.com. View company contacts for 19 employees →
Lucas Holub
Colleague at Banville Wine MerchantsDenver Metropolitan Area, United States
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Jack Mason
Colleague at Banville Wine MerchantsHouston, Texas, United States
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Keith Nelson
Colleague at Banville Wine MerchantsNew York, United States
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Amanda Page, Dws
Colleague at Banville Wine MerchantsSilver Spring, Maryland, United States
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Brittany Powers
Colleague at Banville Wine MerchantsBoston, Massachusetts, United States
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Francis Kirk
Colleague at Banville Wine MerchantsNew York, United States
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Andrea Bullard
Colleague at Banville Wine MerchantsBaltimore, Maryland, United States
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Tim Murphy
Colleague at Banville Wine MerchantsBrick, New Jersey, United States
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Chris Maceira
Colleague at Banville Wine MerchantsHastings-On-Hudson, New York, United States
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Tim Guillou
Colleague at Banville Wine MerchantsWinnipeg, Manitoba, Canada
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Activities and Societies: Elyxir - Wine Tasting association
Quick answers generated from the profile data available on this page.
Amélie Derrieux-Sable works for Banville Wine Merchants.
Amélie Derrieux-Sable is listed as Strategy/Marketing/Leadership/Champagne/Wine at Banville Wine Merchants.
Amélie Derrieux-Sable is based in New York, United States while working with Banville Wine Merchants.
Amélie Derrieux-Sable has worked for Banville Wine Merchants, Maisons & Domaines Henriot America, Pernod Ricard, Deutsch Family Wine & Spirits, and Les Vins Georges Duboeuf.
Amélie Derrieux-Sable's colleagues at Banville Wine Merchants include Lucas Holub, Jack Mason, Keith Nelson, Amanda Page, Dws, and Brittany Powers.
You can use AeroLeads to view verified contact signals for Amélie Derrieux-Sable at Banville Wine Merchants, including work email, phone, and LinkedIn data when available.
Amélie Derrieux-Sable studied at Essec - Essec Business School.
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