Amélie Derrieux-Sable Email & Phone Number

New York, United States

Responsible for developing and implementing US marketing plans to generate sustainable consumer and trade demand, support growth targets, and enhance overall brand image. Reports to President, manages team of 5.

New York, NY

Responsible for building and executing the Marketing strategy and plans in the US market of the Henriot family's houses - Henriot (Champagne), William Fèvre (Chablis), Bouchard Père & Fils (Burgundy) and Tenuta di Ghizzano (Tuscany). Direct report into CEO and President, supporting and contributing to key strategic long-term projects, in particular.

New York, NY

Successfully lead the relaunch of G.H.Mumm in the US with strong ambitions and support in collaboration with global team. Oversaw launch of new packaging and hot house strategy. Managed agency and cross-functional team (PR/Digital/Sales) to successfully plan and execute on-site visibility and digital/PR amplification of Kentucky Derby sponsorship.

New York, NY

Responsible for developing annual brand plans and merchandising programs in collaboration with global team and trade marketing team (G.H.Mumm & Perrier Jouet). Oversaw and managed execution, with PR and local team, of key visibility events and sponsorship (Formula 1, Kentucky Derby, Design Miami). Successfully supported team of 4 Champagne Brand.

White Plains, NY

• Responsible for 4 French brands including Georges Duboeuf and 3 other premium, boutique brands (Andre Lurton, Georges Duboeuf, Sauvion and Vidal-Fleury)
• Since launch, responsible for Enza Prosecco, a priority brand due to its high growth and profitability potential
• Develop and implement strategy and marketing plans including direct management of marketing agency and close work with sales force to ensure activation of key programs
• Conduct thorough business analysis including pricing, volume, distribution, profitability, category and competitor trends to identify key strategic and tactical insights with direct ability to impact performance
• Effectively manage all brand financials and successfully track brand and local budgets; achieved 100% of profitability goal across all brands
• Ensure alignment of PR outreach and advertising with brand strategy

White Plains, NY

• Developed and executed strategic brand programs and merchandising for 4 French premium, boutique brands (including André Lurton and Vidal-Fleury) and 2 Italian brands.
• Rationalized French portfolio, simplified packaging and developed an innovative “Ambassador program”. +25% volume growth on Sauvion, +15% on André Lurton
• Successfully developed Georges Duboeuf sales promotion and POS ( $750K budget) in collaboration with marketing agency
• Assisted Innovation Director in launching new size product line extension
• Coordinated PR outreach and events with PR team
• Managed and implemented suppliers’ market visits and business reviews

New York, NY

• Dedicated to developing on-premise and Fine Wine store distribution of fine wine portfolio.
• Managed and developed relationships with distributor’s sales force via work-withs, team meetings, educational seminars, and creation of informational resources about brands, pricing and incentives.
• Increased brand exposure by developing better windows and displays with distributor’s merchandisers, building in-store tasting programs and on-premise promotions, and organizing wine dinners with suppliers
• In charge of brand building events (e.g. NY Food and Wine Festival)

New York, NY

• Increased sales, distribution and brand image in on- & off-Premise accounts
• Educated consumers, retailers and distributor’s sales force via staff trainings, in store tastings, wine diners, educational seminars
• Analysed and reported on monthly sales

Education record

Activities and Societies: Elyxir - Wine Tasting association

Level 2