Ashley Dougherty Email & Phone Number

• Lead clients in opening, managing and building relationships with top retailers including Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue, Nordstrom, Moda Operandi, Net-A-Porter, Intermix and independent global luxury boutiques.• Build financial models and assist clients in developing a comprehensive plan in order to hit targets in key profitability measures including sales goals, inventory weeks of supply, IMU targets and GMROI.• Support clients’ design process by understanding market trends and needs, implementing design calendars, curating assortments and refining pricing strategies. • Work closely with retail partners to assist in all aspects of driving business while also utilizing strong negotiation skills to protect clients’ best interests.• Visit stores on a consistent basis, develop relationships with store teams, conduct product knowledge trainings and implement incentive programs with retailer sales teams.• Utilize my network to open new accounts, lead market meetings, attend global trade shows and serve as an ambassador for clients.• Current and past clients include Ashley Pittman Jewelry, Hello Kitty Fine Jewelry, Carnival Cruise Line, Konstantino Jewelry, Mizuki Jewels, Kara Ross Jewelry & Handbags, Sarah Flint Shoes.

Dallas, Texas, Us

Us

• Responsible for sourcing, planning and driving all aspects of a $15M business.• Built sales and receipt plans, inventory and turn levels, gross margin plans, pricing and markdown strategies.• Achieved 50% sales growth in four years through consistent assortment editing, identification of global trends/designers, product development, exclusivities, and the creation of a reorder/basics program for top vendors.• Received Bergdorf Goodman Buyer of the Year Award in fiscal 2007 for achieving highest growth in overall sales (+25%, from $12M to $15M) and gross margin (+8%, from 51% to 55%).• Built strong relationships with 45+ domestic and foreign vendors, while also successfully negotiating exclusivities, RTVs, markdowns and advertising allowances.• Over a two year period, partnered with executive, visual and marketing teams to plan and implement a complete floor redesign of the Designer Jewelry area.• Attended global jewelry markets in a constant search for new, innovative product and designers.

New York, Ny, Us

• Partnered with the Neiman Marcus executive, buying and store teams to strategically plan, manage and drive the John Hardy Women’s jewelry business for 36 Neiman Marcus stores, with annual sales of $13M.• Defined by-door and ecommerce assortment plans, monitored and forecasted inventory levels, maintained gross margin and turn for all NM stores. Negotiated advertising co-op, RTV’s, markdowns, and chargebacks.• Consistently visited stores to build relationships and learn business needs and opportunities.• Responsible for training, managing and incentivizing a nationwide team of 15 John Hardy field Merchandisers and DSA’s.

• Partnered on site with clients to plan and implement the Blue Martini web-based enterprise software applications and modules, based on clients' business and technical requirements. Clients included Young & Rubicam and Petsmart.

• Created and managed assortment plans for the catalog and website in three key departments, which accounted for 25% of SelfCare’s overall on-line and catalog sales.• Analyzed assortments and sku level sales in order to maximize growth through repaginating the catalog each month.• Within a six-month period, reorganized and edited two product categories resulting in a 5-point increase in overall gross margin, and a 30% increase in sales.

Dallas, Texas, Us

Department Manager - Accessories, North Park Dallas 1999 - 2000• Responsible for managing a team of 10 associates and ensuring the department hit sales, inventory and shortage plans, while providing the highest level of customer service. Built incentive plans, conducted weekly product trainings and fostered cohesiveness within the team. Assistant Buyer - Ladies Shoes 1997 - 1999• Worked with 35+ Neiman Marcus store teams to build assortment plans, hit inventory and financial targets and support all store operations.