Anna Herrera Email & Phone Number

US and LATAM MarketingProduced diverse digital content, resulting in a 20% increase in website traffic and engagement (video, socials, remix competitions, blogs) Managed on-set data and digital assets, ensuring efficient storage, organization of video filesCollaborated on post-production editing to maintain quality and brand consistencyOversaw production budgets and fostered relationships with contractor and vendorsCollaborate cross-functionally with global marketing… Show more US and LATAM MarketingProduced diverse digital content, resulting in a 20% increase in website traffic and engagement (video, socials, remix competitions, blogs) Managed on-set data and digital assets, ensuring efficient storage, organization of video filesCollaborated on post-production editing to maintain quality and brand consistencyOversaw production budgets and fostered relationships with contractor and vendorsCollaborate cross-functionally with global marketing, artist relations and release marketing teamsCreated content briefs aligned with product marketing objectivesAnalyzed YouTube video metrics and collaborated with copywriters for SEO optimization.Utilized data analysis to drive decision-making and improve content performanceHandled various marketing tasks, including charity outreach, artist relations and talent acquisitionSuccessfully coordinated and executed events and conferences, managing multiple departmental deadlines. Show less

Greater Los Angeles Area

Drove 30% year-over-year growth by launching social media and custom content in new Latin American territories.Led content localization efforts for global markets, ensuring effective adaptation and cultural relevance.Managed content creation release calendar and successfully acquired talented content creators and artists.Collaborated on email marketing campaigns resulting in improved market performance and customer retention.Conducted A/B testing and created surveys to identify… Show more Drove 30% year-over-year growth by launching social media and custom content in new Latin American territories.Led content localization efforts for global markets, ensuring effective adaptation and cultural relevance.Managed content creation release calendar and successfully acquired talented content creators and artists.Collaborated on email marketing campaigns resulting in improved market performance and customer retention.Conducted A/B testing and created surveys to identify target demographics and optimize campaign strategies.Provided stakeholders with data-driven recommendations for informed decision-making. Show less

Greater Los Angeles Area

- Operational support for local office team and Global Workplace Team to optimize day to day activities.- Office Maintenance; Furniture acquisition, disposal and repairs. Liaison for Building Management. Point of contact and oversight of all general office repairs and internal staff requests. - Vendor database development and management, contract auditing and purchase orders. - Assistance in planning and execution of multiple office build outs and internal move management.… Show more - Operational support for local office team and Global Workplace Team to optimize day to day activities.- Office Maintenance; Furniture acquisition, disposal and repairs. Liaison for Building Management. Point of contact and oversight of all general office repairs and internal staff requests. - Vendor database development and management, contract auditing and purchase orders. - Assistance in planning and execution of multiple office build outs and internal move management. - Organization and coordination of yearly project plans to ensure compliance with team strategic plans, goals and objectives.- Planning, executing and budgeting all internal company events including internal launches, staff events and annual Summer and Winter events. - Supported transition to Global Traveler Program in LA, data management for audit of yearly travel expenses for all LA office.- Trained and mentored front desk in business operations. - C-Level Executive support and travel management. - Onboarding and Offboarding of employees, procurement of company swag and creation of welcome packets. - Miscellaneous job related duties as assigned. Show less

Los Angeles, Ca

Assisted the Operations department with administering and maintaining an office of 70 employees- Providing general administrative support to members of the team; Point of contact for building management and office suppliers- Booking domestic and international travel- Assisting with ad hoc projects, overflow from Operations, and other duties as assigned- Maintaining office equipment and technology; Responsible for the inventory, purchasing, and restocking of office and… Show more Assisted the Operations department with administering and maintaining an office of 70 employees- Providing general administrative support to members of the team; Point of contact for building management and office suppliers- Booking domestic and international travel- Assisting with ad hoc projects, overflow from Operations, and other duties as assigned- Maintaining office equipment and technology; Responsible for the inventory, purchasing, and restocking of office and kitchen supplies- Point of contact for German Executive’s and Executive House- Organize a company sponsored Holiday Party/Summer Event/Office Events- Answering phones, directing calls, and resolving inquiries- Ensuring cleanliness and maintenance of the office aesthetic - General customer service duties Show less

Tarzana, Ca

- Handling of malpractice insurance, medical insurance, workers compensation and 401k; HR Policies and Procedures; Office business licenses; Leasing and vendor contracts.- Quickbooks; A/P, A/R and all firm/client related billing issues/accounts including trust accounts; payroll and petty cash; designed and implemented new data management systems; itemized credit card expense accounts; prepared and worked with accountants to complete end of year taxes, business license renewals (both LA and… Show more - Handling of malpractice insurance, medical insurance, workers compensation and 401k; HR Policies and Procedures; Office business licenses; Leasing and vendor contracts.- Quickbooks; A/P, A/R and all firm/client related billing issues/accounts including trust accounts; payroll and petty cash; designed and implemented new data management systems; itemized credit card expense accounts; prepared and worked with accountants to complete end of year taxes, business license renewals (both LA and LV); issued 1099’s; - Plan and execution of firm events (Charity Event Booths, Christmas Parties and Firm Mixers, etc.); Created Marketing material for the firm including pamphlets and marketing folders; general marketing work on firm website - Booked and calendared travel accommodations- Member management, member roster, and records of financial dues with State Bar of CA and NV; completing requirements for German Internship Programs (working directly with intern abroad program representatives)- Organized and executed office move and general oversight of project- Central point of contact for all employees, general oversight of day to day office operations; ordering of office supplies- Upkeep of firm manual to ensure all protocols were met and performed procedural updates as needed Show less

Encino, Ca

- Created a new website for firm to raise awareness and marketability; Researched and created content, design and layout of website. - Management of social media platforms (Facebook and Twitter) and creation and management of WordPress blog.- Daily meetings with managing partners to ensure alignment. - Edited video clips and photos as marketing material for website.

Santa Monica, Ca

- Organized client emails, daily input of submissions from Breakdowns (callbacks, auditions, etc.) into InEntertainment Software and updated resumes on Actors Access. - Handled social media platforms (Facebook and Twitter) and data entry in Icalender; attended movie screenings and charity events.- Reviewed scripts and clip submissions from clients; Pitched to casting agencies and researched distributors for independent films.- Developed and implemented a new marketing tool (“fan… Show more - Organized client emails, daily input of submissions from Breakdowns (callbacks, auditions, etc.) into InEntertainment Software and updated resumes on Actors Access. - Handled social media platforms (Facebook and Twitter) and data entry in Icalender; attended movie screenings and charity events.- Reviewed scripts and clip submissions from clients; Pitched to casting agencies and researched distributors for independent films.- Developed and implemented a new marketing tool (“fan cards” for casting agencies). - Researched industry relationships (IMDB, Actors Access, Breakdowns). Show less

Encino, Ca

•Provided full administrative and secretarial support to the Office Manager and Firm Partners.• Assisted Office Manager with vendor files, clients, and entering expenses; Created spreadsheets using excel to help itemize expenses; used Word to create HR forms and templates• Assisted Office Manager in creating an Employee Manual for firm. • Assisted in designing and creating marketing folders; Created PowerPoint Presentations • Assisted Office Manager and Attorneys… Show more •Provided full administrative and secretarial support to the Office Manager and Firm Partners.• Assisted Office Manager with vendor files, clients, and entering expenses; Created spreadsheets using excel to help itemize expenses; used Word to create HR forms and templates• Assisted Office Manager in creating an Employee Manual for firm. • Assisted in designing and creating marketing folders; Created PowerPoint Presentations • Assisted Office Manager and Attorneys in drafting correspondence, created office forms and monthly calendars using Microsoft Word and WordPerfect. • Filed firm and client related case materials (pleadings, correspondence, transcripts, trial materials, etc) Show less

Northridge, Ca

- In charge of sales floor, registers, inventory and shipment.- Assisted in store remodeling; updated floor sets on quarterly basis.- Underwent training to become an Assistant Store Manager; led in-store meetings, balanced registers and calculated Average Dollar Sales. - Traveled and performed duties when needed at other store branches.

Bachelor Of Science (Bs), Business Administration And Management, General

Transfer Student, General Studies