Alison Couttas Email & Phone Number

Botany, Nsw, Au

Sydney, New South Wales, Australia

• Data analysis and reporting: Gather, analyse, and meaningfully interpret data on projects for the preparation and presentation of reports presented to relevant governance forums. This involves the analysis and reporting of multiple aspects of projects, including status reports, current risks and issues, benefits realisation, and complex financial data. Present the data in ways that will provide an accurate and meaningful status update, to support strategic decision making at UNSW.• Quality assurance: Enforce key quality assurance review points of projects via business cases, stage gates, change requests, progress reports, health checks and post investment reviews.• Governance: Implement and apply the governance framework for projects within UNSW’s investment portfolio. This includes policies, processes, procedures, and templates.• Stakeholder management: Work with relevant stakeholders to ensure that project status is accurately and appropriately reported to governance forums. This includes ensuring that forecasts are robust, with variances to the budget, and potential or current risks and issues to the project explained and reported to ensure early and appropriate mitigation. Conduct health checks and make recommendations regarding mitigation options in circumstances where there are indications that project levels of risk become unacceptable. Partner with key project stakeholders to regularly assess all financial and non-financial benefits identified in business cases. Develop and deliver targeted training to stakeholders and support them to understand and pragmatically apply the UNSW EPMO’s processes and frameworks.• Continuous improvement: Support the UNSW EPMO with respect to enhancement of processes and ways of working.

Sydney, Australia

• Deliver a highly customer-focused service and demonstrate commitment to excellence and continuous improvement. Work collaboratively with internal and external stakeholders to deliver initiatives that will deliver best practice digital solutions and enable UNSW strategy. • Lead customer research to underpin development of integrated digital communications and engagement activities for UNSW. Provide advice to stakeholders within the UNSW community on the importance of a focus on a strong customer and user experience.• Implement agreed projects within programs of work. Provide day-to-day ownership of mapping and championing the end-to-end customer journey, identifying and prioritising pain points and opportunities for service improvement, and develop recommendations to optimise UNSW’s customer experience, including but not limited to digital properties such as search, personalisation, and retargeting. • Contribute insights that can inform data driven decision making, and actively promote innovation to ensure that all work is contributing to a positive customer experience.• Leverage analytics to support proposed enhancements to the customer experience, and undertake customer research to understand how UNSW can respond to customer and user needs. • Help UNSW adopt appropriate customer and user research methods. Participate in and lead communities of practice to help UNSW continually assure, improve and innovate their customer research. Help UNSW adopt a wide range of analysis and synthesis techniques, continually assuring, improving and innovating practices to generate clear and valuable findings.• Advocate for customer research and engage colleagues and stakeholders, helping staff to understand the diversity of UNSW customers, and advocate for inclusive practices so that UNSW can design and deliver accessible services that work for all customers.• Identify trends, opportunities and threats and incorporate findings to continually improve the customer experience.

Sydney, Australia

UNSW Science Marketing provides strategic and integrated external relations, marketing and communication services to the UNSW Science Faculty, including brand management, recruitment, international engagement, event management, marketing, communications, alumni relations and external engagement.My responsibilities included:• Development and implementation of online and offline communications enhancing the brand as well as targeted communication plans• Development and implementation of all internal and external communications• Management of website strategy and its ongoing development and strategic use to support online promotion of the brand and reputation.• Tracking, analysis and reporting on effectiveness of communications strategies and plans, providing regular high level analysis and reporting of communications activities• Management over the creation and production of high quality, innovative, on brand communications content for all online and offline channels• End-to-end development, design, production and delivery of the Faculty’s suite of internal and external communication channels, as well as printed marketing collateral• Development, implementation and analysis of the effectiveness of communication strategies, activities and plans, whilst ensuring communications are supported by business intelligence.• Manage and provide advice on content creation, including best practice for website and digital communications, copywriting for websites and online communications, ensuring content is in line with branding guidelines• Management of social media strategy and its use internally and externally in a domestic and international context• Utilisation of quantitative and qualitative business intelligence, continually enhancing communications channels• Work with recruitment and outreach to deliver strategic and effective social and digital media, and communications and engagement initiatives that support marketing and recruitment objectives

Sydney, Australia

My responsibilities included:• Establishment and maintenance of relationships with a range of media agencies; advertising agencies; NGOs; not for profits; direct clients in all facets of industry; festivals and events; and arts and cultural institutions in both New South Wales and Western Australia• Service of a database of clients, via daily phone and email contact, with the aim to obtain meetings and bookings, which also involves the preparation of pitches and media kit presentations to advertising agencies and marketing teams.• CRM Management – FileMaker Pro• Prepare and provide quotes and advice to clients about all aspects of their advertising campaign, including planning and identifying key target markets for distribution, through to the entire booking process.• Proactively pitch ideas and concepts, provide creative recommendations, oversee sponsorship proposals, liaise with our in-house design studio, and use problem-solving skills to address any issues.• Source new leads, deal with incoming enquiries, and identify further opportunities to grow the business.• Organise, host and attend client networking functions on a regular basis.• Work to meet and exceed KPIs, set budgets and monthly targets.• Travel to Western Australia to meet and network with clients approximately twice per year. • Training of new staff

Sydney, Australia

Leadership and management of one of Exetel's corporate sales teams.

Sales representative

Swimming teacher for children aged 2-14

Brand promotion

Bachelor Of Arts (Media And Communications), Media And Communications, English

Activities and Societies: UNSW Touch Football, UNSW Hockey, Unigames

Certificate Iv, Graphic Design