The Director position provides the leadership, management and vision necessary to ensure that the company has the proper operational controls, administrative and reporting procedures, and people systems in place to effectively grow the organization and to ensure financial strength and operating efficiency. The position accomplishes this through a respectful, constructive and energetic style, guided by the objectives of the company.

Work closely with the film directors and other production staff to interpret the narrative of the story and develop a visual style that suits the genre and tone of the film.Select the film stock, cameras, lenses, filters, and lighting equipment that best suit the project’s needs and budget.Direct and coordinate the camera and lighting crews during shooting and ensure that they follow your instructions and vision.Determine the framing, exposure, focus, shutter angle, and camera movements for each scene and shot.Scout locations and design the set for shooting according to the script and production design.Review the footage and dailies and make adjustments as needed.Edit the visual elements in post production using software such as Adobe Premiere Pro or Final Cut Pro.Stay updated on the latest trends and technologies in cinematography.

Led a team of 10 event planners, designers, and coordinators to create and execute customized and memorable weddings for clients with various budgets and preferences.Developed and implemented creative concepts, themes, and designs for each wedding, including venue selection, decor, lighting, music, catering, entertainment, and photography.Managed the entire planning process from initial consultation to final execution, ensuring that all details were aligned with the client’s vision and expectations.Communicated and negotiated with vendors and suppliers to secure the best quality and prices for the services and products required for each wedding.Supervised and monitored the on-site setup, execution, and breakdown of each wedding, resolving any issues or challenges that arose during the event.Maintained a high level of customer satisfaction and loyalty by delivering exceptional service and exceeding expectations.Generated new business leads and referrals through word-of-mouth, social media, and networking events.Planned and executed over 250 weddings in 2 years with an average budget of 750K (PKR) and a customer satisfaction rate of 95%.

Head of Events at Artigiano Events (Mar 2012 - Nov 2015)Led a team of 15 event professionals, including planners, designers, coordinators, and technicians, to deliver high-quality and innovative events for clients across various industries and sectors.Oversaw the entire event lifecycle, from concept development and proposal writing to budgeting and contract negotiation to execution and evaluation.Managed a portfolio of over 100 events per year, ranging from corporate meetings and conferences to product launches and gala dinners to exhibitions and festivals.Established and maintained strong relationships with clients, vendors, suppliers, venues, and media partners, ensuring clear communication and satisfaction throughout the event process.Implemented best practices and standards for event management, such as risk assessment, health and safety, sustainability, and quality control.Monitored and analyzed event performance and feedback, using data and metrics to measure success and identify areas for improvement.Created and executed marketing and promotional strategies for the events, using social media, email campaigns, press releases, and media coverage.Increased revenue by 40% and expanded the client base by 30% in 4 years by delivering exceptional events that exceeded expectations and generated referrals and repeat business.Won several awards and recognitions for the events, such as the Best Event Award by Event Magazine and the Best Creative Event Award by Eventex.

Event Manager at Events in Karachi (Sep 2009 - Feb 2012)Planned and executed various types of events for EIK, a leading event agency that specializes in experiential marketing and brand activation.Worked closely with clients to understand their objectives, needs, and expectations, and to design and deliver events that met their goals and budget.Coordinated and supervised all aspects of the events, such as venue selection, catering, entertainment, logistics, staffing, and security.Liaised and negotiated with vendors and suppliers to ensure the best quality and prices for the services and products required for the events.Handled any issues or challenges that arose during the events, ensuring the smooth running and success of the events.Evaluated the events and collected feedback from clients, attendees, and stakeholders, using surveys, reports, and testimonials.Created and maintained event documentation, such as proposals, contracts, invoices, and timelines.Managed a team of 5 event coordinators and assistants, providing guidance, support, and training.Organized and participated in over 50 events per year, such as product launches, roadshows, trade shows, and festivals.Achieved a high level of customer satisfaction and retention by delivering events that exceeded expectations and generated positive word-of-mouth.

Senior Supervisor at Red Production and Event Management Company (2007 - 2009)Supervised and supported a team of 10 event production staff, including technicians, designers, and coordinators, to ensure the efficient and effective delivery of events for clients across various industries and sectors.Oversaw the technical and creative aspects of the events, such as sound, lighting, video, staging, decor, and special effects.Ensured the compliance with health and safety regulations, risk assessments, and quality standards for the events.Managed the inventory and maintenance of the event equipment and materials, such as audiovisual systems, rigging, trussing, and props.Assisted the event managers with the planning and execution of the events, such as site visits, vendor selection, budgeting, and scheduling.Troubleshot and resolved any technical or operational issues that occurred during the events, ensuring the smooth running and success of the events.Trained and mentored new and junior staff members on event production techniques and best practices.Participated in over 40 events per year, such as concerts, corporate events, weddings, and exhibitions.Received positive feedback from clients, colleagues, and management for the high quality and professionalism of the event production.