A. Katrina Belda Email & Phone Number

San Francisco, CA, US

San Francisco Bay Area

• Pioneered Sales Team: Established sales department as the first sales hire.
• Lead Generation: Conducted comprehensive account research, identified key targets, and drove business opportunities.
• Outbound Marketing: Executed effective outbound phone and email campaigns to book discovery calls.
• Collaborative Sales Efforts: Collaborated closely with the CEO and VP of Sales to close deals and negotiate contracts.
• Customer-Centric Feedback: Gathered valuable product feedback, contributing to continuous product improvements.
• Streamlined Processes: Developed and automated responses for inbound sales inquiries to improve efficiency.

San Francisco Bay Area

• Sole employee: directly accountable to the CEO, executing all Operations and Marketing directives that led to a remarkable 30% year-over-year increase in monthly sales.
• Marketing Operations: Initiated and executed innovative marketing strategies for both new and existing customers.
• Content Creation: Wrote for the company blog on a monthly basis, enriching online presence and engagement.
• Order Fulfillment: Pack and ship 600-1000 recurring orders monthly with accuracy and attention to detail.
• Customer Support: Managed inquiries via phone and email, providing prompt and effective solutions.

San Francisco Bay Area

• Platinum-rated Accelerator Program dedicated to enterprise businesses.
• Coordinated all program activities, events, and weekly mentor sessions for 6-month accelerator program starting from admissions process to end of program demo day.

San Francisco Bay Area

• Account Management: Supported 100+ non-profit & community partners.
• Crowdfunding: Created client crowdfunding campaigns resulting in $1 million gross revenues.
• Email Marketing: Created monthly and quarterly email newsletters for 2 different customer segments.
• Customer Success: Train and onboard all new partner organizations.
• Knowledge Base: Used ZenDesk to create internal and external knowledge base.
• Customer Support: Manage and respond to all inbound communications and inquiries

San Francisco Bay Area

• Team Lead: Supervise team to process and complete orders accurately & on-time.(~1k orders/day, 10+ Markets)
• Order Processing: Coordinate with merchants, couriers, and customers to ensure proper fulfillment
• Hiring and Training: Interviewed and trained new operations experts, grew team from 5 to 70+ people
• Courier Support & Onboarding: Supported 100-300 couriers per market, held daily onboardings daily in SF Market
• Product Development: provide feedback to optimize back-end tools to increase order processing efficiency & ease-of-use
• Customer Support: telephone, email, and proactive outreach

San Francisco Bay Area

• Collaborate with product managers to manage multiple development projects simultaneously.
• Improve product functionality for customer interface by creating specifications documents for AB and Multivariate Testing.
• Produce product requirements documents for new features, processes, and products including front-end UI/UX, design mock-ups, and back end functionality specifications.
• Optimize site and product features to increase conversion rates for user subscriptions.
• Assess customer complaints to identify issues/bugs in products and make sure efforts are made to fix issues.
• Design and create specifications for adding new features to internal administration and product tools.

San Francisco Bay Area

• Analyzed and improved quality of service by effectively managing a high-volume of inbound and outbound customer calls, emails, and chats.
• Addressed and resolved customer product complaints, identifying viable solutions to maintain accounts.
• Defused volatile customer situations calmly and courteously.
• Trained, oriented, and assessed new team of customer service representatives during overseas expansion of customer service.