Amanda Lillard Email & Phone Number

Bowling Green, Ky, Us

As the User Experience Manager for Fruit of the Loom, Inc., I manage the digital identity and performance of four well-known brands: Fruit of the Loom, Vanity Fair Lingerie, Spalding, and Russell Athletic.I ensure that our brand.com sites are user-friendly, consistent, and aligned with our brand and business goals.I also lead team use and improvement of various third-party software solutions, such as Yotpo, Bazaarvoice, Narvar, ID.Me, and Klaviyo.I am responsible for leading the email and SMS programs for all our brands, as well as collaborating with the Paid Search/Digital Media team to optimize the content of our campaigns.I monitor and work as part of a team that drives key performance indicators (KPIs), such as site traffic, engagement through reviews, conversion rates, sales volume/value, and customer loyalty. I also ensure the proper functionality, testing, and support of all our digital solutions.

Bowling Green, Ky, Us

My role as Assistant Site Manager involved leading the user experience strategy, with the goal of improving site functionality and driving conversion, revenue, and profitability. I maintained strong relationships with the I.T. and cross-functional teams, enabling smooth operations and collaboration. I also handled external resources, such as Narvar, TrueFit, Yotpo, and Shopify, by interacting regularly with their representatives and applying their latest features for optimal site performance. I offered training and technical assistance to the Customer Service team on new site features, and carried out User Acceptance Testing (UAT) and regular site audits to ensure quality standards.

Bowling Green, Ky, Us

As the E-commerce Senior Business Analyst, I led the development of in-house email programs for fruit.com and vanityfairlingerie.com, managing a successful transition from agency-owned programs. This initiative not only drastically cut costs for the organization but also resulted in an impressive 250% growth of the subscriber base and a remarkable 1200% increase in revenue.I established strong relationships with graphic design teams to ensure the production of high-quality, brand-aligned content, contributing to a visually appealing and consistent online presence.I took charge of managing all special projects and events, directing cross-functional teams from the initial concept to successful completion. This involved effective coordination, communication, and strategic direction to achieve project goals and objectives.I showed leadership by training and mentoring a new Business Analyst, supporting their professional development and ensuring a smooth transition into their role within the team.

Bowling Green, Ky, Us

In my role as an E-commerce Business Analyst, I applied my expertise in Google Analytics, Data Studio, and Salesforce Commerce Cloud to perform comprehensive analysis for fruit.com and vanityfairlingerie.com. I created and delivered insightful reports and recommendations that enabled data-driven decision-making across the organization.I was responsible for developing and maintaining monthly reports using Google Data Studio and ensuring their timely and effective distribution. I also provided ad-hoc reporting to support the marketing teams' dynamic business needs and help them implement agile and informed strategies.I showed my project management skills by leading various initiatives, such as featuring our products on Good Morning America's Deals and Steals. I coordinated smoothly with multiple internal teams and acted as the main liaison with Simplistic, the Shopify site developer, demonstrating my versatility and ability to handle diverse projects and responsibilities.

Bowling Green, Ky, Us

As an Associate National Account Manager, I supported the National Account Manager in delivering sales analysis for our products at Walmart. I leveraged RetailLink to produce weekly reports on SKU-level sales for the Walmart buying team and FOTL leadership, ensuring transparency and accountability of sales performance.I also participated in the successful launch of a new brand and multiple products at Walmart and Sam's Clubs nationwide. I helped with strategic planning, stakeholder management, and retail partner engagement to facilitate effective market entry and product placement.

Bowling Green, Ky, Us

As a Sales Support Specialist for National Accounts, I supported sales at major accounts like JCPenney, Belk, Beall's, Steinmart, and VF Outlets. Working closely with the National Account Manager, I provided sales analysis to guide strategic initiatives and improve account performance.I was the main contact for buyers at these accounts, handling inquiries on product launches, retail markdowns, and resolving service issues promptly. I communicated daily with the Account Support Specialist to resolve operational challenges quickly.I supplied detailed reports to account buyers, using insights to refine sales strategies and boost account satisfaction.I also introduced new technology to merge three roles into one, increasing company efficiency.

Bowling Green, Ky, Us

As a Senior Sales Representative for Boutique Accounts, I effectively managed a portfolio of over 300 accounts and assisted the Director of Inside Sales in analyzing overall department sales and strategically segmenting accounts by sales region. I developed and implemented a robust data collection system and introduced a weekly reporting mechanism that was previously nonexistent.I utilized Salesforce Sale Cloud and Salesforce CRM to improve sales processes, ensuring efficient data management and comprehensive customer relationship tracking. I led weekly team meetings, promoting collaboration and sharing critical information for collective success. I also took on a mentoring role, guiding and supporting sales representatives in achieving their targets and enhancing their professional growth within the organization.

Bowling Green, Ky, Us

Managed over 300 small accounts as a Sales Representative for Boutique Accounts, handling sales, customer service, and contractual or financial queries. Created promotional and educational materials for four brands, using sales data to tailor product recommendations for each account.Introduced an efficient ordering system, improving customer communication, and implementing new order entry methods that saved time for both the sales and order entry teams, enhancing productivity.

Graduate Coursework, Cultural Studies/Critical Theory And Analysis

Bachelor Of Arts - Ba, Cultural Anthropology, Art History