Ana Pacheco Email & Phone Number

London, Gb

City Of London, England, United Kingdom

Delivering CEO’s priority to position this legal service provider as a FTSE 350 partner of choice by exceeding KPIs and being shortlisted as 2022 Integrated Solution Provider by the FT Innovative LawyersSecured clients for new target market by successfully running integrated lead generation and marketing campaigns which combined flagship events with tailored follow-up activity for specific attendeesSet up and lead marketing function which involves developing a compelling brand identity across all print and digital touchpoints combined with managing campaigns to promote capabilities and testimonials built on a co-ordinated schedule of thought-provoking content co-created with subject matter experts

London, England, United Kingdom

Immediate online enquiries following website overhaul and consistent LinkedIn referrals (with uplift in followers from 1,000 to 7,000+ in 24 months) through increasing frequency of content and introducing new formats (eg polls, videos, infographics) which also drove exponential growth in engagement

London And Surrey

When I saw the effect, the pandemic was having on so many businesses, I set up Anagetic to help B2B leaders futureproof their organisations with resilient marketing and business development strategies. I help clients by bringing together experts and skills I have developed over the last 20 years at global benefit houses, Big Four firms, consulting companies and start-ups.Getting the right strategy and implementing it quickly is vital for you to survive and thrive. We’re here to help you make that happen. Depending on your requirements, we can work in partnership with you, step into an interim role or deliver a short-term contract.How can Anagetic help?We deliver strategic reviews of your marketing and business development activity, create robust marketing plans, manage campaigns effectively and provide expert interim resource. Recent projects: AI/data-driven start-up: turned detailed scientific data into simple client propositions with two effective routes to market and engaging narrative to launch websiteMembership-based organisation: designed strategy and delivered plan to increase membership which resulted in 33% monthly rise in new members purchasing enrolments, 70% more LinkedIn followers and quadrupled Twitter engagement.

London, United Kingdom

City Women Network (CWN) is one of the longest established independent organisations for senior professional and business women in the UK. My role on the Board is to lead the Marketing and Communications strategy of the Network, in particular building our profile and ensuring members receive insightful updates to help them achieve their professional goals and support their personal development/wellbeing.Most recently, I devised and rolled-out a strategy to attract more City Women Network members which delivered a 33% increase in monthly registrations, 70% growth in LinkedIn followers, 0.5% higher Twitter engagement and an average 51% open rate on newsletters.Founded in 1978, as a network for women in banking, accountancy and law within the Square Mile, CWN continues to diversify its vibrant and influential platform to include senior women representing a varied range of professions, sectors and backgrounds.

London, United Kingdom

• part of leadership team successfully growing this diversity company from £0.5m to £2m within two years by transforming client communications to enhance brand perception, establishing sales processes to improve planning, and managing complex stakeholder expectations whilst realising operational changes• reconfigured basic study into flagship thought leadership report (www.execpipeline.com/women-count-2019) and delivered campaign on time and on budget which generated meetings with C-Suite and government stakeholders as well as achieving a potential reach of 20m through broad coverage• Led extensive website redesign which increased visits five-fold by enriching visual imagery, updating infrastructure, refreshing user journey and increasing content frequency• redesigned all print and digital outputs to reflect brand and be more relatable to our target audience incorporating data points and testimonials to evidence the success of our interventions• increased visits to website by five-fold following complete overhaul which updated infrastructure, refreshed user journey, incorporated key search teams, improved frequency of updates and repackaged content in different creative formats (eg vlogs, videos, podcasts)• built social media presence across LinkedIn, Twitter and Instagram to grow brand awareness resulting in average 50,000 monthly impressions and launched Facebook account• ran bespoke activities to build communities across multiple alumni groups which involved newsletters (over 40% open rate), dinners and development workshops culminating in an annual interactive event with over 200 women personally pledging to specific actions critical for their career progression

London, United Kingdom

• shaped vision with senior partners to reach £108m (£100m target) by unlocking revenue potential in fast growth services (eg cyber security) and proactively managing opportunities of national priority accounts• increased profile with key buyers through inaugural marketing campaign using mix of channels resulting in over 45% open rate of email newsletters and unsolicited positive client feedback• led team of ten professionals engaging with key stakeholders and delivering an exceptional service which the business valued (prior to this the team lacked direction and there were several role vacancies)

London, United Kingdom

• coached the leadership team to double market share and broaden clients’ perception of consulting• ensured consistent brand messaging for the first time across the US and Europe by creating and rolling-out new propositions programme tailored to trending market issues using broad channel mix• extended market reach using game-changing creative online content with eight-fold surge in visits

• responsible for leading industry team to triple revenue with launch of priority account programme and interim role heading sales transformation workstream moving £240m business to client-centric focus• doubled win rate by preparing teams on pitches and establishing successful proposal methodology; also reduced risk and increased profitability by embedding processes such as bid acceptance reviews• delivered 64% year-on-year increase in net client revenue within six months through advising and challenging partners to focus on key accounts (eg BAE Systems) and develop relationships

• led multichannel marketing and sales campaign on ‘managing people costs in a downturn’ overseeing budgets, marketing and PR using pioneering webcast technology to secure new £1m revenue stream• improved penetration across FTSE 200 clients with 25% rise in number of clients buying more than one offering by identifying opportunities and influencing partners to broaden their relationships

• implemented marketing and sales campaign targeting top tier UK law firms, with sales tools to improve client conversations, which increased revenue from £400,000 to over £1m in under 18 months• contributed to 11% growth of £150m business by leading key account programme, relationship-building training, influencing stakeholders to develop client relationships and client satisfaction initiative selling £500k new business

• increased win rate during significant market change including landmark win with BP (£6m+) and built partners’ confidence to use new tactics (eg pitch rehearsals, innovative value propositions)

Education record

Ba Honours, French, Spanish And European History