Ana Pacheco Email & Phone Number

London, GB

City Of London, England, United Kingdom

Delivering CEO’s priority to position this legal service provider as a FTSE 350 partner of choice by exceeding KPIs and being shortlisted as 2022 Integrated Solution Provider by the FT Innovative LawyersSecured clients for new target market by successfully running integrated lead generation and marketing campaigns which combined flagship events with.

London, England, United Kingdom

Immediate online enquiries following website overhaul and consistent LinkedIn referrals (with uplift in followers from 1,000 to 7,000+ in 24 months) through increasing frequency of content and introducing new formats (eg polls, videos, infographics) which also drove exponential growth in engagement

London And Surrey

When I saw the effect, the pandemic was having on so many businesses, I set up Anagetic to help B2B leaders futureproof their organisations with resilient marketing and business development strategies. I help clients by bringing together experts and skills I have developed over the last 20 years at global benefit houses, Big Four firms, consulting.

London, United Kingdom

City Women Network (CWN) is one of the longest established independent organisations for senior professional and business women in the UK. My role on the Board is to lead the Marketing and Communications strategy of the Network, in particular building our profile and ensuring members receive insightful updates to help them achieve their professional goals.

London, United Kingdom

• part of leadership team successfully growing this diversity company from £0.5m to £2m within two years by transforming client communications to enhance brand perception, establishing sales processes to improve.
• reconfigured basic study into flagship thought leadership report (www.execpipeline.com/women-count-2019) and delivered campaign on time and on budget which generated meetings with C-Suite and government stakeholders as.
• Led extensive website redesign which increased visits five-fold by enriching visual imagery, updating infrastructure, refreshing user journey and increasing content frequency
• redesigned all print and digital outputs to reflect brand and be more relatable to our target audience incorporating data points and testimonials to evidence the success of our interventions
• increased visits to website by five-fold following complete overhaul which updated infrastructure, refreshed user journey, incorporated key search teams, improved frequency of updates and repackaged content in.
• built social media presence across LinkedIn, Twitter and Instagram to grow brand awareness resulting in average 50,000 monthly impressions and launched Facebook account

London, United Kingdom

• shaped vision with senior partners to reach £108m (£100m target) by unlocking revenue potential in fast growth services (eg cyber security) and proactively managing opportunities of national priority accounts
• increased profile with key buyers through inaugural marketing campaign using mix of channels resulting in over 45% open rate of email newsletters and unsolicited positive client feedback
• led team of ten professionals engaging with key stakeholders and delivering an exceptional service which the business valued (prior to this the team lacked direction and there were several role vacancies)

London, United Kingdom

• coached the leadership team to double market share and broaden clients’ perception of consulting
• ensured consistent brand messaging for the first time across the US and Europe by creating and rolling-out new propositions programme tailored to trending market issues using broad channel mix
• extended market reach using game-changing creative online content with eight-fold surge in visits

• responsible for leading industry team to triple revenue with launch of priority account programme and interim role heading sales transformation workstream moving £240m business to client-centric focus
• doubled win rate by preparing teams on pitches and establishing successful proposal methodology; also reduced risk and increased profitability by embedding processes such as bid acceptance reviews
• delivered 64% year-on-year increase in net client revenue within six months through advising and challenging partners to focus on key accounts (eg BAE Systems) and develop relationships

• led multichannel marketing and sales campaign on ‘managing people costs in a downturn’ overseeing budgets, marketing and PR using pioneering webcast technology to secure new £1m revenue stream
• improved penetration across FTSE 200 clients with 25% rise in number of clients buying more than one offering by identifying opportunities and influencing partners to broaden their relationships

• implemented marketing and sales campaign targeting top tier UK law firms, with sales tools to improve client conversations, which increased revenue from £400,000 to over £1m in under 18 months
• contributed to 11% growth of £150m business by leading key account programme, relationship-building training, influencing stakeholders to develop client relationships and client satisfaction initiative selling £500k.

• increased win rate during significant market change including landmark win with BP (£6m+) and built partners’ confidence to use new tactics (eg pitch rehearsals, innovative value propositions)

Education record

Ba Honours, French, Spanish And European History