Abby Pendleton Email & Phone Number

Virginia, United States

-Responsible for digital marketing campaign strategies across B2C digital channels as well as analysis and post-campaign reporting.-Analyzes campaign metrics, internal product sales data and supplier-provided insights to identify trends to inform future campaign planning and to optimize campaign performance and ROI.-Collaborates with internal creative team to manage and establish Spirited Virginia brand positioning and voice consistency across channels.-Partners with distributors to promote brands through promotional activations.-Works closely with manager to develop and implement marketing campaigns through traditional and digital channels through in-store POS, social media & other relevant channels. -Utilizes CRM tools and A/B testing/multivariate campaigns to increase subscriber engagement.-Partners with advertising agency for media buying and production of multi-million dollar seasonal & sale-centered campaigns.-Leads authority in advertising compliance efforts, to include TTB regulations.-Experience manging consumer engagement team budget planning & reconciliation. -Creates & monitors project workflows for consumer marketing campaigns.-Developed email marketing segmentation approach leading to stronger conversions across campaigns.-Led procurement, pilot & implementation of promotional text platform gaining 70,000 subscribers in 10 months.

Richmond, Virginia

-Led B2B & B2C marketing for substance use prevention programs, driving engagement and awareness among diverse stakeholders.-Responsible for planning & execution of five CSR programs.-Coordinated annual conference for over 500 attendees including recruiting, procurement, on-site logistics & BEOs, communications & itineraries. -Determined & maintained budget of programming areas.-Established operational & strategic plans for areas of responsibility.-Analyzed program evaluations making recommendations for future efforts.-Partnered with internal/external teams to ensure successful program execution.

Oakland University

-Coordinated events including national banquets, recruitment open houses, philanthropic fundraisers, trainings for groups of 80 - 200.-Established & trained members on marketing & event strategies for future efforts.-Facilitated trainings/educational workshops in areas of operations, leadership, teambuilding, recruitment, public relations, finances with groups of 10 - 100+.