Andrea Pomatto Email & Phone Number

Kansas City, Mo, Us

Kansas City, Mo, Us

Overland Park, Kansas, United States

Kansas City, Missouri, United States

- Orchestrated efforts between cross-functional teams throughout the webinar launch lifecycle, from ideation to post-launch analysis- Assisted in Centriq Studios and Flex Modality product launch by creating and executing multi-channel launch strategy- Provided insights and recommendations to optimize and refine email segmentation strategy based on HubSpot customer data- Developed down funnel content database to help optimize asset creation and multi-channel cohesion- Served as primary marketing contact overseeing online reputation management and branding documentation- Developed an AI prompt system to generate targeted content copy aligned with brand guidelines.- Proficient experience in blog writing, email automation and short form video content - Managed webpage content using Wordpress and basic HTML language

Kansas City, Missouri, United States

- Served as primary marketing contact for all sales enablement efforts.- Maintained ad-hoc content requests and created monthly assets for sales team and multi-channel posts- Developed and executed monthly blog articles, email newsletters and social posts- Planned and hosted educational webinars, achieving an 80% attendance rate and increasing course enrollments.- Planned and facilitated down-funnel content creation - Redesigned Sharepoint Marketing hub. -Optimized asset management and developed automated marketing request for alternate department marketing jobs

Kansas City, Missouri Area

- Discovered a 60% bounce rate at checkout pages, fulfilled abandoned cart engagement campaign resulting in a 30% increase in sales. - Performed user experience audits. Proposed and implemented e-store redesign for existing clients that launched with new product release.- Deployed over 200 email campaigns using Marketo, achieving a 51% click-through rate and 44% conversion rate.- Built individual client reporting dashboards with over 2 years of data recorded, using Google Analytics and Marketo data.- Developed a growth marketing campaign that increased email opt-in lists from 100 to over 1000 users.- Created and executed impactful email strategies aligned with client marketing initiatives and brand guidelines- Developed engaging and relevant email content, from copy to multimedia elements. Optimized templates for diverse devices and email clients.- Managed and segmented email lists for targeted campaigns.- Ensured list hygiene, monitored opt-ins, opt-outs, and unsubscribes.- Build and schedule email campaigns using Marketo. - Regularly conducted A/B tests to enhance email performance- Introduced and implemented email automation workflows to clients- Pioneered variable data email campaigns and implemented best practices.. - Monitored and analyzed key metrics and provided actionable insights for each client on a regular basis.

Greater Chicago Area

Developed category wide webpage refresh, resulting in a 2% increase in conversion and a 13% increase in revenue.Conducted daily product maintenance and search result optimization.Managed and provided tasks for 2018 custom print intern. Created a project plan and held weekly check-in meetings.Trained and motivated new Web Specialists on CMS process, scheduling as well as monitoring of monthly site wide updates.

Lincolnshire, Il

Managed spreadsheet inputs, web page programming and ad-hoc editing of “My Coupon Center” and generated up to 130 coupons monthly and averaged 300,000 visits monthly. Url: https://www.quill.com/coupon-codes/cbx/327.htmlDiscovered under penetrated consumer market in “Office Health”. Conducted research and calculated growth opportunity. Presented findings to directors. Successfully launched in 2016. Url: https://www.quill.com/health-wellness/cbx/358.html

Chicago, Il

Chicago Il