Building the roadmap of profitable e-commerce for SME business at Moglix.comCurrently heading the functions of category, performance marketing, ad sales and merchandising for Moglix.com

Building categories at scale with profitability through customer success and supply chain excellence at the core of our operations.

Moglix aims to re-engineer procurement and supply chain across sectors through an omni-channel presence. I am currently responsible for the vision of building an ecosystem to run MRO categories online.Category head for for a cluster of Industrial categories- Office supplies, Safety (PPE), Tools, Testing, Pumps & Motors (Major)

I was the Cluster category head for Industrial Supplies across multiple categories- Safety, Tools, Testing, Pumps & Motors among the major ones.Responsible for revenues and margins, pricing, assortment building, merchandising, supplier management through a team of category managers and account managers for end to end ownership across my set of categories.

Responsible for market share, driving secondary sales, maintaining dealer KPIs, implementing systems and processes for a channel of 4 dealers and 32 sub dealers across 3 districts for two-wheeler sales in central U.P.

Based at Udaipur, I was responsible for Rural channel development across 14 districts of Rajasthan for small and light commercial vehicles.I handled an extensive network with 3 rural business coordinators (third party payroll), 13 district rural managers (dealer payroll) and over 100+ direct channel members.I was responsible for engaging, mentoring and enhancing this channel to generate leads from them. I also identified new channels which further contributed to volumes.At the end of 11 months, I had increased rural contribution from 15% to a highest ever of 32% for Rajasthan-2 while LOB volumes reduced by 4%

I handled OEMs and dealers for the states of Jammu & Kashmir and Haryana and corporate sales for Delhi/NCR region for Mahindra Powerol brand of diesel generatorsI was responsible for setting up business plans for the markets and drive the complete marketing mix. I opened up new segments, increased channel presence, launched marketing campaigns, created Sales champions and drove exponential growth.I cracked corporate customers such as SSIPL (Nike, Lotto) and Jubiliant Foodworks (Dominoes) for pan India suppliesI established an OEM branch office in Panipat from scratch which was the second highest volume contributor for Haryana in FY15-16At the end just of over a year, I had received 2 Spot Awards for achieving all time highest business volumes in J&K through 45% YoY growth and for getting the most crucial corporate/institutional customer in J&K after a gap of 3 years.

Based at Kathmandu, I was responsible for driving an ambitious target of 3X growth in Nepal in Retail volumes.We increased channel from 3 touch points to 10 touch points in 3 months and brought them on board for a common goal. We launched multiple marketing campaigns and owned the sales pipeline which contributed to major push in retails. We identified new geography specific segments and hand held dealers and their sales team for sales conversions on the field. At the end of 1 year, we increased market share from 15% to 22% and I received “Young Achiever” award for excellence in International business in annual conference

I developed business for 4 countries in West Africa from scratch and handled the key account of Airtel Africa. I owned the region with respect to key accounts, building channel partner capabilities and ensuring after-sales readiness.I captured market intelligence, developed sales kits and point of sale material, built export SOPs and process flows. I also identified and brought dealers on board, developed the Global Capability Development Program module for sales and after-sales.At the end of 3 years, I had received 3 Spot Awards for conceptualizing and executing the 1st ever overseas regional sales training in Ghana., kick-starting retail operations in Ghana and Sierra Leone and for after sales support as an example of cross-functional workingAlso, a letter was written from Chief Executive of business vertical to the family for “Driving Positive Change” in African business.