Business development, trade marketing management, lead generation, IT supplies

Trade marketing management, distribution management, Gogreen detergents launch

Managing the most challenging Key Accounts for Ferrero at AbudawoodResponsibility : -------------------Carrefour, Lulu, Tamimi, Danube, All MT

Abu Dawood is the world's largest P&G brand partner.Responsibility : -------------------Key Account Management of Ferrero, Pringles, Quaker, Tilda, Campbells, PurinaAchievements:-------------------70%+ qtr growth based on 80-20 range focus & distribution60% Ferrero growth300% Pringles growthGrowth focused on building on strengths with super brands Supporting new launches on the back of super brands Consistent 100% achievement of mass-scale executions Core range 80-20 based SMART distributionSuccessful team building / on-the-job training to create an 'Achievement' cultureSuccessful planning & implementation within the most challenging $80 million giant customer Al Othaim

The market leader in KSA retail rice market passionate about building super brands out of commodities. Core brands PUNJABI AL MUHAIDIB the No.1 Indian white basmati rice with 50% share, AL-WALIMAH a strong No.3 player in Indian sella rice, MUDYAF a leading Pakistani rice brand & MUHAIDIB SUGARProduction at rice mills in India, Pakistan and others with packing plants & high quality control, own distribution throughout Saudi Arabia in retail, wholesale & modern tradeResponsibility : --------------------Senior executive responsibility: complete marketing management (Consumer & Trade Marketing) of the most profitable white rice category with creativity, innovation, modern ahead of competition multi-national tool utilization from research (U&A's, panels, in-home visits) to professional brain-storming sessions & on-line media.Key roles : --------------Managing a brand port-folio worth circa $ 50 million with a marketing budget of $ 4 million.Key Achievements : ---------------------------1. Brand development & execution of new marketing communication through traditional & online media led to highest ever share of 51%. See links below :http://www.youtube.com/watch?v=EyY6bUDkbcc&feature=relatedhttp://www.youtube.com/watch?v=DNwp7-0IVmw2. Successful management of premium pricing strategy for PM led to highest ever value sales growth of 40%3. Effective pricing & distribution strategy led to 27% growth in Mudyaf Pakistani white rice4. Almost zero out of stock issues due to effective supply chain management

Top 100 Saudi company with wide branch network & distribution in all GCC countries. Hi-Tech state of the art modern beverage production factories in KSA, UAE & Iran. Managed by ex-Dairy, ex-Coke & harvard business school educated ex-Unilever professionals.Aujan Brands: Vimto, Rani, Hani, BarbicanSales & trade marketing responsibility : -------------------------------------------------------o Confectionery Division : WRIGLEY’S in KSA, Bahrain, Qatar & CADBURY in KSA, Bahrain reporting to general manager - confectionery (ex-Unilever, Reckitt, Aramco) o Beverage Brand : LIPTON ICE TEA in all GCC (KSA, Bahrain, Qatar, UAE, Oman, Kuwait) reporting to head of marketing (Ex-Guinness)Key roles : --------------o Planning (Brand marketing plans including trade marketing with inputs to the division business plan)o Feasibility studies, competitor profiling, product / pack / pricing / distribution & promotional decisionso Sales budgeting & achievement (Incl. forecasting for production / stock mgmt)o Sales force motivation (Regional Mgrs, Key Acct Mgrs, Branch Mgrs, with a sales team of 274) :- Product & merchandising training, campaigns & schemes for achievement of brand visibility objectives, target & distribution o Relationship management with principles including negotiations on advertising & promotional budgets for maximum brand growth & profitabilityKey Achievements : ---------------------------1. Contributed towards savings equivalent to 300% of the sub-division’s annual bottom line due to well managed inputs on stock returns policies during high profile meetings along with general manager on contract negotiations with principles on margins 2. Achieved double digit growth for each of the brands & value leadership for Wrigley's in KSA with aggressive programs & a great focus on impact at point of sale, distribution expansion & NPD

Advertising agency affiliated with Gardner Dixon Hall of Australia with a combination of market leader / challenger clientele in white goods, telecommunications, FMCG, retailing & bankingReporting to the CEO, brands worked on : LG, Mitsubishi, Hoover, Electrolux Consumer durables, Motorola Cellular phones. Moved on to manage the largest new acquisition Prima (Flour, Noodles, Frozen meat, Branded chicken, Food franchise stores) Key Achievements: ---------------------------1. Highly effective communications strategy & out of the box creative developed which resulted in Prima noodles being placed in No. 2 position vs. market leader Nestle’s Maggi 2. Recognized for professional building & maintaining good client / agency relationships