Responsible for developing and enhancing relationships with existing and new customers in various industries, including but not limited to government, hospitality, F&B, healthcare, retail, and many more. Identify and create large-scale opportunities with governments as well as enterprises.Manage and maintain accounts throughout the journey, even after turning a prospect to a customer.Assure customer satisfaction in all stages throughout.Work closely with customers to overcome their challenges.Think outside the box, always in the lookout for new technologies and solutions that will benefit the customers as well as the company in the long run. Be the voice of the customer to consider as part of the company's decisions and directions.Boost overall company revenue, as well as customer loyalty and retention.Open new markets in the MENA region.

Develop go-to-market strategies and campaigns for new and existing products. Develop product value proposition and messaging, including positioning, features & benefits and unique selling proposition to support and enhance sales pitches. Supervise, guide and coordinate product launch plans. Execute different types of events or series of events ranging from 100 visitors and delegates (highly classified events or closed events) to more than 5,000 visitors. Act as the main contact for requirements. Coordinate relevant activities with different departments and suppliers.Keep up to date with competition and identify buyer personas through primary as well as secondary research to develop and enhance the implemented marketing strategy. Develop a content marketing strategy that acts as a guideline for content creation related to marketing material and sales tools, including white papers, case studies, use cases, presentations, brochures, etc.Guide with the most suitable website structure, and create unique content along with identifying the right keywords and best practices according to Google standards for SEO.Identify and implement the appropriate communication tools for products and services, such channels include: Social Media, Google Ads, LinkedIn InMail, Email Marketing, Sponsorships, etc.Monitor and measure effectiveness of all marketing activities vs. sales activities, awarded projects and budget spent.Perform market research and intelligence, and develop comprehensive analysis for each product to identify necessary improvements and critical success factors.Support Product Managers and R&D by performing business and market feasibility studies for the development of new products and/or new product features.Monitor worldwide fairs and tradeshows that are pertinent to the product offerings and secure GET Group presence.Represent the unit in tradeshows and engage in networking and information gathering.

Achieved the assigned sales target by 95%.Identified, built and maintained strong relationships with government entities, enterprises and third-party vendors in the region.Responsible for collecting industry trends, tenders, incumbents, technologies and price sensitivity for identified potential leads.Educated the client and local partner about GET technology through presentations, marketing materials, site visits, etc. Responsible for entering any required information in the CRM system. Maintained relationship with existing clients and identified opportunities to upsell/expand portfolio.Assisted customers whenever possible in issuing the RFP to ensure high match between the technical specifications of the provided solutions to the tender technical requirements to maintain high degree of competitiveness.Maintained complete knowledge and understanding of any tender or bidding requests from customer/partner and recommended GET’s approach to tender (bidding structure) to the Business Unit Director of Sales and Managing Director.Took an extra mile after project execution to resolve customer complaints and issues for maximum customer satisfaction.

Supported in developing the corporate marketing strategy and plan as well as the content marketing strategy. Managed all GET’s events including exhibition stands locally such as Gitex Dubai and internationally such as Cartes Paris. Involved in the branding process of current and new solutions/products. Always up to date with all relevant events and recommended the most suitable to participate in. In charge for preparing the marketing budget that included worldwide events, publications, corporate gifts and other expenses. Responsible to gather all feedbacks and evaluations from all departments and especially Sales to find ways to increase company profitability. Proactively established and maintained effective working team relationships with all concerned departments. Reviewed and validated all marketing collaterals. Responsible for the evaluation cycle and shortlisting of all suppliers related to marketing i.e. stand builders, corporate gifts companies, etc.

Was involved in the Marketing plan study.Managed internally most of the local and international potential groups (tourism companies, tour operators, etc.) visiting the hotel for future business. Coordinated with concerned departments internally for groups visiting the hotel.Organized group reservations, coordinating between the group and the departments that are involved i.e. room reservations, events department, etc.Introduced to ‘Opera’ program (a system used internally)

Responsible for supporting the development and execution of the marketing plan.Supported the Marketing Manager to enhance the marketing strategy of the company.Assisted in finding suitable promotional strategies to generate more business. Involved in the pricing strategy and bundling of services. Supported in positioning our services competitively in the market.Conducted primary and secondary research to improve the offering.