Alliyah Teh Email & Phone Number

Île-De-France, France

• Development and implementation of visual identities for 5 brands, ensuring graphic and strategic consistency across all platforms• Creation of social media strategies tailored to the specific objectives and target audiences of each brand.• Setup of an all-in-one social media management tool (Agorapulse)• Writing and publishing content on 10 social media accounts and 3 websites• Management of photo shoot and video production projects• Participation in events, field actions, and other initiatives to enhance the brands' online and offline presence• Creation of monthly reports on social media data (number of followers, engagement, impressions etc.)

Paris, Île-De-France, France

• Reporting to the Global Digital Content, Advocacy, Social & Social Commerce Lead for the Dermatological Beauty division• Collaboration on 4 areas of expertise: Social & Consumer Care, as well as Social Commerce, Services & Innovation, SEO & Platforms and Advocacy & Influencer Marketing• Coordination with external agencies and internal stakeholders (DMIs, zones & markets)• Analysis of digital KPIs: engagement rate, views, mentions, response rate for 50+ markets• Brainstorming on social media trends and campaigns (#MoisturizeLikeADerm) • Partnership with Tiktok and Youtube headquarters in Paris to create events for our brands with influencers • Collect and share social media platform updates on Instagram, Instagram Reels, TikTok, YouTube, YouTube Shorts, Twitter, Facebook, PinterestTools: Domo Business Intelligence Tool, Traackr influencer marketing platform, Sprinklr reporting insights dashboard, Malt freelancer platform, Microsoft Sharepoint

Ville De Paris, Île-De-France, France

• Monthly delivery of the E-commerce turnover report for 5 big brands and 17 countries• Comparative analysis of E-Commerce Websites: Amazon, Zalando, Notino, etc. • Organisation of Amazon database with accurate, category, brand, ensuring compliance with Nielsen data• Analysis of key indicators of E-Commerce business• Gathering and sharing of best practices across Europe• Support brand E-Commerce managers on content and assortment• Competitive analysis of SAP (Sell-In) data• Partnership with global platforms like TikTok to boost eCommerce Sales• Brainstorming on E-Commerce Calendar Events (French Days, Black Friday, seasonal events, etc.)

Nice Et Périphérie

• Analysis of 3 essential dashboards: Google Analytics, Facebook Business Manager, Semrush SaaS • Daily management and content creation for social media: Facebook, Instagram, LinkedIn• Increased the number of followers in Facebook (+59%), Instagram (+1035%) and LinkedIn (+298%) in 6 months• Increased audience reach by +1617% and number of views in Facebook by +293% in one month• Boosted social reach (+155%) and page views (+293%) in one month• Mastery of Wordpress: SEO, Backlinks from top-ranking yacht websites, Posts, Articles • Launched Mailchimp and Mail Merge marketing campaigns to 10,000+ contacts• Search for social media influencers in the yachting industry

Manila, National Capital Region, Philippines

• First intern in the administrative department• Spearheaded 2 projects for Huawei - Installation of the company gym and redecoration of the library area• Create company-wide administrative content using Canva and Microsoft Office (e-mail newsletters, how-to-guides, office posters)• Worked across different departments (IT, Public Relations, Accounts Payable) to ensure reliable and correct information flows throughout the system• Built and developed close and professional relationships with Huawei’s suppliers • Managed supplier contracts with the objective of optimizing the company's overheads

Manila, National Capital Region, Philippines

• Execution of the business plan and marketing strategy (SWOT Analysis, competitor profile, target market profile) for my own retail company• Created digital posters and captions for the social media account (Instagram and Facebook for Business)• Promotion of products and points of sale (customer canvassing and development of distribution channels)• Financial management (cash management, balance sheet preparation, preparation of tax returns)

Manila, National Capital Region, Philippines

• Ran an online jewelry business with 90% gross profit margin on E-Commerce channels (Instagram & Shopee) for 3 years

Master In Management, Major In Digital Marketing And Data Analytics, Business/Commerce, General

Activities and Societies: • Pompom girl chez EPO• Awarded SKEMA Excellence scholarship

Exchange Program, Business/Commerce, General

Activities and Societies: • Exchange semester done• IÉSEG holds the “triple crown” of international accreditations (AACSB, AMBA & EQUIS).

Bachelor Of Science - Bs, Commerce Major In Entrepreneurship

• Dean’s lister for six (6) semesters • Awarded the Jose Rizal Certificate for being a consistent First-Honor Dean’s Lister

High School Diploma