• Digital Channels Relationship. Develop a long term relationship with Marketplaces, Pure Players and B&C clients establishing annual JBPs. • Commercial Strategy. Responsible for planning and execute promotional activities, and seasonal events to raise sales in Amazon, Mercadolibre, Linio, Walmart.com. Online Traffic Strategy. Creation of digital bundles.• Accounts P&L Management. Responsible for secure Trade Spend execution, working closely with Finance team.

• Business Portfolio Digitalization. In charge of define and digitalize product portfolios: Sico, Amope, Vanish, Veet, Air Wick and Harpic, aligning communication with Brand Managers.• KPIs Definition and Tracking. Monthly reviews, reporting to upper Management and International DvM eCommerce Team.

• Product Management. Responsible for selecting and launching new products, management of P&L for two categories, Marketing mix planning, pricing, line strategy, create and supervise promotions.• Brand Development. Lead, plan, coordinate and execute, the Vileda brand communication strategies. Manage BTL activities. Guarantee the correct implementation of international brand guidelines. Analyze brand KPI’s reports (SOM, Sales Grow, GM.), manage internal and external partners (agencies). • Market Research. Responsible for creating briefs and concepts, coordinate focus groups and qualitative studies, analyze results and elaborate action plans according to them. New products and competitors tracking, taking advantage of Nielsen and retailers’ information.• Digital Marketing Management. In charge of supervise and keep updated corporate web page and social media platforms, approve of copy, Determine strategy in ads, SEM and SEO, coordinating mailing campaigns, analyze metrics, harmonize online with offline communication.• Ecommerce Business development. Negotiation with vendors, development of new ecommerce channels, online products management, selecting best price and promotions, according to brand and clients’ strategy, digital campaigns using channel’s tools as landing pages, discounts and SEM. • A&P Budget. In charge of elaborate annual marketing investment grid and control it.Achievements * Getting the Brand to 1st place sales in México. Obtaining +15% NS and +4% market share through a successful launching of products in the category.* Starting and expansion of ecommerce sales in mayor online channels as: Walmart.com, Amazon, Mercadolibre, Linio, Privalia, Promologistics, surpassing sales target in +34%. * Launching the Brand in mayor social media platforms: Facebook, Twitter, YouTube, doubling number of fans trimester vs trimester.

• New product launching. Planning launch strategy. Create communication, presentations to KAMs, displays and POP tools, sales force training, offline and online communication synergy, tracking sell in/out.• Product training. Responsible to communicate new products benefits and technical characteristics to sales department, provide all necessary market information about company products and those from competitors.• Packaging design. Implement in country corporate Brand and design guidelines, briefs elaboration, supervise and approve artworks, supervise packaging printing. • Special projects coordination, alongside cross-functional and multicultural teams from Chicago, Italy, China, Spain and South America. In targets as cost savings, new injection mold development, forecast efficiency and product importation. • CRM supervision. In charge of implement new CRM System. Analyze reports of costumer data collected through web page, social media and 01 800.• Forecast planning for new products along with sales and supply chain, monitoring inventories both in warehouse and in factory.Achievements. * Improving one product GM in +5%, through a plan of efficiencies, savings and negotiation with Chinese supplier.* Successful launching of corporate web page, increasing traffic in 55%. Q. vs Q. through SEO.* Creation of local guidelines for catalog design and making of a 50 product catalog.

• Product line tracking. Sell in/out analysis, product performance, promotion performance, product life cycle.• Agencies management. Responsible for elaborate briefs, design approval, copy approval.• Supervise printing. Approve flexo and offset packaging prints. Achievements. * Create and update more than 30 packaging artworks.