A Vinod Kumar Email & Phone Number

Mumbai, MH, IN

Mumbai Area, India

SAND Network is an initiative with a mission to partner with brands to help them leverage marketing & sales strategy and execution for their business growth. Our core offerings cover the complete spectrum of go-to-market strategy & execution.Our experiences and, the brands we have impacted straddle a range of sectors - FMCG, automotive, BFSI.

Mumbai Area, India

Driving domestic & international business of the Rs.1000 cr+ Cables business (power & telecom), with P&L responsibility. Strategising & executing key plans to achieve consistent profitability & growing market share in the B2B & B2G space. Institutionalising key processes to develop a robust sales & marketing organisation. Instrumental in turning around the.

Gurgaon

Responsible for driving Eicher’s marketing & strategy initiatives in the Commercial Vehicles businessKey responsibilities includedo Driving marketing/strategy initiatives across Heavy Duty, Light & Medium Duty Trucks and Bus verticalso Manage multiple brands & variants across multiple verticals; impactful communication strategieso Provide insights to sales.

Gurgaon, India

• Develop and execute Long Range strategy. Align international leadership team on key India market strategies & obtain buy-in.
• Drive business from push mode to pull mode. Establish & drive key marketing & business development processes; build direct market connect to ensure sustainability of initiatives
• Conceptualise, drive & strengthen direct-to-customer communication & engagement for influencers & consumers; Auto Xpert & Bike Xpert platforms for Truck & Motorcycle segment.
• Key member of Global Marketing Council; 2-way transfer of best-practices knowledge; adapt & introduce international best-practices & processes into Indian operations
• Product line strategy to align with LRP objectives; drive the growth in mix of premium & high profit products.
• Drive the new brand architecture for key motorcycle segment; to align with longterm strategy & ensure business sustainability

 Responsible for driving all Marketing & Customer Service agenda & processes at CEAT.  Critical responsibilities includedo Driving the agenda for future growth for each category; New product development & growtho Brand development & management; media planning & execution; ATL & BTL initiativeso Topline & bottomline growth; market share growtho New.

Mumbai

As an additional responsibility assigned, was responsible for driving the highly profitable Specialty Business. Role included exploring & developing new markets & product segments in India & abroad. Personally, this role helped in gaining critical insights & experience in project management – market mapping, consumer understanding, capacity planning.

 Driving change management initiatives and process development in sales teamo Increasing sales team productivity o Achieving profit growth through specific channel initiatives  Key Highlights:o Business Development Key Accounts business growth by over 50% in 2 years  Initiated & developed Distributor network for 2 wheeler tyres Penetrative, low cost.

Handled the Farm, OTR and Truck & LCV categories at different points in time during this period

Delhi

Driving Marketing initiatives for the North Division

Visakhapatnam

Driving sales & service in coastal Andhra Pradesh. Channel & B2B management, CFA management, customer acquisition.

Mumbai

Cross Functional training stints

Executive Program In Growth Strategies For Business Leaders, 6 Month Program

Pgdm, Marketing

B.Com (Hons)